digital jeopardy (sales rep training deck)

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1 Digital Jeopardy Terminol ogy $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 Kitsap Sun Website Perspecti ve

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Page 1: Digital jeopardy (Sales Rep Training Deck)

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Digital JeopardyTerminology

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

Kitsap Sun Website Perspective

Page 2: Digital jeopardy (Sales Rep Training Deck)

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Digital Training

Start Round 1 Rules/Credits

Page 3: Digital jeopardy (Sales Rep Training Deck)

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Rules:

• Host must read the question in its entirety.• The first person to ring in after the question

is read completely has 5 seconds to answer.• If incorrect, other team can confer for 5

seconds and the spokesperson can answer.• There will be one Final Jeopardy question.• Host has all the power and can make up

rules as we go along.

Page 4: Digital jeopardy (Sales Rep Training Deck)

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Terminology: $100

“View more,” “click here,” “learn more,” “buy now” are all examples

of.

[ Main ]

Page 5: Digital jeopardy (Sales Rep Training Deck)

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Terminology: $200

The letters CPM stand for this.

[ Main ]

Page 6: Digital jeopardy (Sales Rep Training Deck)

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Terminology: $300

300x250 are the dimensions of this ad type.

Daily double: 728x90 are the dimensions of this ad type.

[ Main ]

Page 7: Digital jeopardy (Sales Rep Training Deck)

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Terminology: $400

Every time an ad is delivered, this is known as an.

[ Main ]

Page 8: Digital jeopardy (Sales Rep Training Deck)

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Terminology: $500

The letters CTR stand for.

[ Main ]

Page 9: Digital jeopardy (Sales Rep Training Deck)

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Kitsap Sun : $100

[ Main ]

This is the estimated number of unique visitors to our website

monthly.

Page 10: Digital jeopardy (Sales Rep Training Deck)

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Kitsap Sun: $200

This is the name of our job search partner.

[ Main ]

Page 11: Digital jeopardy (Sales Rep Training Deck)

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Kitsap Sun : $300

This is the product by which we can target a particular audience category on KitsapSun.com.

[ Main ]

Page 12: Digital jeopardy (Sales Rep Training Deck)

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Kitsap Sun : $400

This high impact digital advertising space is a lot more stylish than the interior home product of the same name that may be found in your

grandmother’s house.

[ Main ]

Page 13: Digital jeopardy (Sales Rep Training Deck)

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Kitsap Sun : $500

A position found on KitsapSun.com that is still visible with ad blocking

enabled is known as.

[ Main ]

Page 14: Digital jeopardy (Sales Rep Training Deck)

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Website: $100

86% of people ROBO. What do the letters ROBO stand

for.

Daily double: What percentage of people research online and buy

online/offline?

[ Main ]

Page 15: Digital jeopardy (Sales Rep Training Deck)

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Website: $200

A website can also be referred to as this.

[ Main ]

Page 16: Digital jeopardy (Sales Rep Training Deck)

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Website: $300

The letters GRP stands for.

[ Main ]

Page 17: Digital jeopardy (Sales Rep Training Deck)

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Website: $400

Mobilegeddon basically refers to this.

[ Main ]

Page 18: Digital jeopardy (Sales Rep Training Deck)

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Website: $500

This digital solution is priced as a cost per lead.

[ Main ]

Page 19: Digital jeopardy (Sales Rep Training Deck)

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Perspective : $100

This is the digital equivalent to the yellow pages.

[ Main ]

Page 20: Digital jeopardy (Sales Rep Training Deck)

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Perspective : $200

This is the digital equivalent to a outdoor billboard.

[ Main ]

Page 21: Digital jeopardy (Sales Rep Training Deck)

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Perspective : $300

This is the digital equivalent to a direct mail piece.

[ Main ]

Page 22: Digital jeopardy (Sales Rep Training Deck)

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Perspective : $400

This is the digital equivalent to word-of-mouth.

[ Main ]

Page 23: Digital jeopardy (Sales Rep Training Deck)

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Perspective : $500

This is the digital equivalent to TV commercials, but much more targeted.

[ Main ]

Page 24: Digital jeopardy (Sales Rep Training Deck)

FINAL JEOPARDY

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Give me your best elevator speech regarding digital

advertising on your website.

You have 30 seconds.