digital & it markets in portugal - idc · wearables and user-friendly devices connected via iot...
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1© IDC, 2017
Digital & IT Markets in Portugal18 February 2020 l Meeting Center, Lisbon
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WHY WE DO IT - IDC MISSIONIDC will change the way the world thinks about the impact of technology on business & society.
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Source: Factiva
“Other” includes Canalys, Strategy Analytics, 451 Research, Ovum
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Unparalleled Reach & Reputation
IDC will change the way the world thinks about the impact of technology on business & society.
Proven as a Trusted Advisor
Vast Data & Rigorous Methodologies
1B+ data points produced across 500+ markets and 5,000 research documents published annually
Direct Access to Expert Analysts
50+ years of global, regional & local expertise on technology & industry trends in more than 110 countries
1,100 analysts in over 50 countries advising technology suppliers, business leaders and Wall Street
Our Vision
40%of Portuguese CEOs are committed with
Digital Transformation, against 50% WW
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And in your organization?
IT Spending in Portugal
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TotalMarket:
2.522 M€
3,8%CAGR 2018-2023
Portuguese IT spending growth continues to
be impacted by several key factors:
Digital transformation (CX, WoF, IoT&Data Monetization)
Increasing IT funding by business areas
Business process automation & mobilization
Cloud Computing adoption
Cibersecurity & Privacy
Slowing economic growth
Source: IDC Worldwide ICT Spending Guide Industry and Company Size
Corporate IT Spending
Lack of IT professionals
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IT Spending by Company SizeLarge Companies Still Dominate IT Spending
Small offices and small businesses are the fastest growing segments.
Large Business (500-999)
Medium Business (100-499)
Small Business (10-99)
Small Office (1-9)
Very Large Business (1000+)
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0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
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(%
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IT Spending Share 2023
IT Spending in Portugal, by Company Size
Source: IDC Worldwide ICT Spending Guide Industry and Company Size2018 is historical data. 2019 and later is forecasted data.Bubble size: Spending 2018 (M€)
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IT Spending by IndustryBanking still the largest sector. IT spending in healthcare, retail and professional services with strong growth until 2023. Public IT spending with moderate growth.
BankingConstruction
Discrete Manufacturing
Education
Federal/Central Government
Healthcare Provider
Insurance
Media
Personal Services
Process Manufacturing
Professional Services
Resource Industries
Retail
State/Local Government
Telecommunications
Transportation
UtilitiesWholesale
0%
1%
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0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
CA
GR
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(%
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IT Spending Share 2023
IT Spending in Portugal, by Industry
Source: IDC Worldwide ICT Spending Guide Industry and Company Size2018 is historical data. 2019 and later is forecasted data.Bubble size: Spending 2018 (M€)
Digital Transformation Use Cases
▪ Current Situation▪ Business Goals and
Objectives
▪ Key Enabling Technologies
▪ Business Case Summary
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70
+200
+800
Use Cases Include:
Specific Business Use CasesDiscrete funded effort that supports the objective of a specific program that employs LOB and IT resources
ProgramsA long term plan of action to achieve the strategic priorities through a series of use cases
Strategic PrioritiesDescribes what organization expects to accomplish over extended period of time to achieve the mission
Industry Digital MissionsSuccinct representation of enterprises purpose of existence
IDC Energy Insights
• Agile Energy
• Agile Mining
• Energy-as-a-Service
IDC Financial Insights
• Connected Banking
• Contextual and Value Centric Insurance
IDC Government Insights
• Effective National Government
• Smart Cities and Communities
IDC Health Insights
• Knowledge-Based Medicine
• Value-Based Health
IDC Manufacturing Insights
• Collaborative Innovation (AOVC)
• Engaging Consumer Experience at Scale (BOVC)
• Creating Experience Ecosystems (EOVC)
• Technology-as-a-Service (TOVC)
IDC Retail Insights
• Experiential Hospitality, Dining & Travel
• Experiential Retail
IDC Telecommunications Insights
• Communications Service-Enabled Connected Communities
Learn more at www.idc.com/itexecutive
12© IDC
IDC Retail Insights: Experiential RetailPROGRAMS USE CASESStrategic Priorities
Build Your Digital Roadmaps
HORIZON 1Use cases that are deployed today.
HORIZON 2Use cases that
are being incubated
HORIZON 3Use cases that
imagine the possibilities.
StrategicGoals
Use Case
Use Case
Use Case
Use Case
Use Case
Use Case
Use Case
Use Case
Use Case
Source: IDC, 2018
A digital roadmap should be aligned with the overall digital strategy and contain concrete goals in Horizon 1 and more abstract and aspirational goals in Horizon 3.
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• Customer experience is top priority. The need to improve digital banking and customer onboarding is driving pilots and services
• Banks are looking at hyper-personalization in their customer engagement strategies.
• Core transformation will involve a shift away from service buses towards API gateways.
• Cybersecurity, threat detection, and fraud investigation will remain key areas
• Attention will be also on physical security: video surveillance, electronic access control, and incident response solutions
• Innovation will be related to solutions to cut paper-based processes, reduce waiting times, and decrease operational costs.
• Investments in Big Data will continue, as well as mobile banking applications and online banking platforms
Improve Customer Onboarding
Cyberthreat Detection and
Prevention
Personalized and Contextualized
Interaction Optimization
Adaptive Fraud Prevention and
Detection
Core Transformation
Automated Business Operations
Faster Mortgage Origination
Data-Enhanced Identity
Management
Treasury as a Service
Advanced Corporate and Cross-border
Payments
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Spending Share of the Banking DX Spending, 2023
Top 10 Uses Cases Banking
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BankingMain Trends Europe
Source: IDC Worldwide Digital Transformation Spending Guide - Use Case Forecast
Source: European IT Spending Forecast, 2019-2023: Key Digital Transformation Use Cases, Q1 2020
Use cases can be found at: idc-dxusecases.com/
Banking in Portugal
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TotalMarket:
441,6 M€
3,1%CAGR 2018-2023
Banking Omni-Experience Leads
Investments
Omni-experience customer engagement
Next generation payments
Core systems modernization
Increasing regulatory ativity
Cyberthreat detection and compliance
Open banking
Source: IDC Worldwide ICT Spending Guide Industry and Company Size
Corporate IT Spending
• The industry remains challenged by public budgets, especially across Southern European countries. Improving outcomes is a top priority
• Remote patient monitoring. Wearables and user-friendly devices connected via IoT solutions will play a significant part after patients leave clinics and hospitals.
• Solutions for electronic patient record, electronic booking, health data collaborations, integrated with workflows, continue to drive investment
• Healthcare providers must also improve operations that support delivery. It includes tracking non-clinical assets and relating them to specific patient and staff needs. IoT and mobility solutions will play an important role.
• Data regulation and privacy are also key concerns, with hospitals handling sensitive and confidential information regarding patients.
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HealthcareMain Trends Europe
Remote Health Monitoring
Clinical and Non-Clinical Real Time Locating Systems
(RTLS)
Patient of One
Robotic Healthcare
Machine Learning–Driven Predictive
Analytics
Revenue Cycle Management
Post-Acute Care Management
Consumer Virtual/EHR-Based
Telemedicine
Clinical Communication and
Collaboration
Health and Wellness
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35%
0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0%
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Spending Share of the Healthcare DX Spending, 2023
Top 10 Uses Cases Healthcare
Source: IDC Worldwide Digital Transformation Spending Guide - Use Case ForecastUse cases can be found at: idc-dxusecases.com/
Source: European IT Spending Forecast, 2019-2023: Key Digital Transformation Use Cases, Q1 2020
Healthcare in Portugal
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TotalMarket:
59,5 M€
6,0%CAGR 2018-2023
IT Spending With Strong Growth in Healthcare
Patient centricity
Conveniente acess to care
Process optimization
Financial and clinical risk management
Cybersecurity
Clinical communication and colaboration
Source: IDC Worldwide ICT Spending Guide Industry and Company Size
Corporate IT Spending
• Automation is a strong focus to help enterprises to simplify complex tasks, ease human resources from heavy and time-consuming workloads, and improve asset management, and more efficient quality controls.
• IoT continues to be a fast-growing technology market in European manufacturing, with a third of manufacturing customers having already invested in the technology. The most common use cases include improving predictive maintenance/customer services and sensor-based control and coordination of shop floor devices.
• AR/VR will be important for maintenance, training, and warehousing.
• AI will be central to improving customer experience and efficiency in supply chains and assembly lines.
• European manufacturers are also ramping up investments into technology to support customer engagements that facilitate service and engender loyalty
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ManufacturingMain Trends Europe
Autonomic Operations
Robotic Manufacturing
Self-Healing Assets and Augmented
MaintenanceRoot Cause
Advanced Digital Simulation
Quality and Compliance
Supplier Network Management
Omni-Experience …
360 Degree Customer and Client
Management
Extended Supply Chain Planning
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Spending Share in Manufacturing DX Spending, 2023
Top 10 Uses Cases Manufacturing
Source: IDC Worldwide Digital Transformation Spending Guide - Use Case Forecast
Use cases can be found at: idc-dxusecases.com/Source: European IT Spending Forecast, 2019-2023: Key Digital Transformation Use Cases, Q1 2020
Manufacturing in Portugal
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TotalMarket:
435,5 M€
4,2%CAGR 2018-2023
Industry 4.0 Leads Digital Transformation in
Manufacturing
Smart manufacturing
Digital supply chain
Logistics optimization
Preditive maintenance
Cybersecurity
Open innovation
Source: IDC Worldwide ICT Spending Guide Industry and Company Size
Corporate IT Spending
• Strong focus on customer experience and personalization will drive retailers to invest in solutions that will make life easier for shoppers, ranging from virtual customer assistants to automated sales recommendationand virtual assistants.
• Omni-channel commerce and engagement is a top priority.
• Improving digital supply-chain efficiency also ranks high on priority lists. Supply-network optimization and traceability will be crucial for online retailers
• IoT and AI will be important for gathering data from physical touchpoints and value chains, then integrating it with data from digital activities. IoT automated checkouts are becoming increasingly popular, with retailers using read-tag systems that automatically deduct the cost of items from a consumer's mobile payment app.
• Augmented reality embedded in mobile applications and virtual reality are increasingly used in retail
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RetailMain Trends Europe
Omni-Channel Order Orchestration and
Fulfillment
Omni-Channel Commerce Platforms
Supply Network Optimization
In-Store Contextualized
Marketing
Personalized and Contextualized
Interaction Optimization
Augmented Virtual Experience
Optimized Omni-Channel Marketing
and Advertising
Predictive Network Inventory
Orchestration
Lifecycle Pricing Optimization
Right Content, Right Screen
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Spending Share in Retail DX Spending, 2023
Top 10 DX Uses Cases Retail
Source: IDC Worldwide Digital Transformation Spending Guide - Use Case ForecastUse cases can be found at: idc-dxusecases.com/
Source: European IT Spending Forecast, 2019-2023: Key Digital Transformation Use Cases, Q1 2020
Retail in Portugal
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TotalMarket:
135,3 M€
5,8%CAGR 2018-2023
Omni-channel Leads Spending in Retail
Omni-channel commerce
Omni-experience customer management
Digital supply chain optimization
Mobile enterprise
Cybersecurity
Connected workforce
Source: IDC Worldwide ICT Spending Guide Industry and Company Size
Corporate IT Spending
© IDC25
Unlocking 20/20 Vision for the New Decade
Over the next 5 years, the digitizing economy will
dramatically scale up and speed up. The pace
of digital-powered innovation and operation will
speed up by 10-fold or greater. This increased scale
and speed of innovation and operation will
be powered by hyperconnected operating models:
sourcing value from - and distributing value
through - massive, API-based digital platforms
and communities.
The Future Enterprise: Hyperscale, Hyperspeed and Hyperconnected
THE FUTURE OF ENTERPRISE IDC VISION
IDC is Preparing for the Shift in C-Level Agendas
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