digital introduction

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VERTEX STANDARD is registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Vertex Standard Co. Ltd. 2010 Digital Introduction North America Channel Partner Module 051810

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Digital Introduction. North America Channel Partner Module 051810. Why Digital?. Improved performance and extended range Clear, consistent audio quality Increased systems capability vs. analog Better spectrum efficiency Regulatory requirement. - PowerPoint PPT Presentation

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Page 1: Digital Introduction

VERTEX STANDARD is registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Vertex Standard Co. Ltd. 2010

Digital Introduction

North America Channel Partner Module 051810

Page 2: Digital Introduction

Why Digital?Why Digital?

● Improved performance and extended range

● Clear, consistent audio quality

● Increased systems capability vs. analog

● Better spectrum efficiency

● Regulatory requirement

Page 3: Digital Introduction

Digital Delivers:Improved Performance & Extended Range

Digital Delivers:Improved Performance & Extended Range

Area of improved

audio performance

DIGITALDIGITAL

ANALOGANALOGAUDIOQUALITY

Good

Poor

Strong WeakSIGNALSTRENGTH

Page 4: Digital Introduction

Digital Delivers:Increased System Capabilities vs. Analog

Digital Delivers:Increased System Capabilities vs. Analog

Clear Voice

Quick Communications

Enhanced Call Management

Security

Call Routing

Dispatch and Control

Location

Range and quality

Free form text. Canned messaging.

Selective private call, group call, group management.

Inherently secure with encryption levels.

Dedicate specific slot as either voice or data.

IP-based dispatch. Embedded telemetry I/Os.

GPS tracking, vehicle reporting, etc.

Page 5: Digital Introduction

VERTEX STANDARD is registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Vertex Standard Co. Ltd. 2010

TDMA Digital Advantage

Page 6: Digital Introduction

TDMA Digital Advantage

Vertex Standard is committed to developing digital communications to bring customers a new choice in TDMA digital technology that provides:

• double the capacity on existing licensed channels• increased coverage• longer battery life, and • superior audio performance.

Page 7: Digital Introduction

TDMA Digital vs. Analog:Doubles Spectrum CapacityTDMA Digital vs. Analog:Doubles Spectrum Capacity

Regulatory emissions mask

ANALOG TDMA

12.5 kHz● 1 voice for each 12.5 kHz

channel● 1 repeater for each channel

12.5 kHz TDMA● 1 channel divided into 2 time

slots

● 50% reduction in repeater costs

● 40% increased battery life● Reduced need for combining

equipment

Page 8: Digital Introduction

TDMA Digital AdvantagesTDMA Digital Advantages

● Doubling of capacity in current spectrum● High data rate for enhanced call features● 40% increased radio battery life

• Effective transmit time cut in half with two-slot TDMA• Overall battery consumption per call dramatically reduced

● 50% lower repeater costs vs other digital & analog

● Reduced combining equipment● Global ETSI standard called DMR

• Developed by the European Telecommunications Standards Institute (ETSI) as a replacement for analog radio technology

• Globally available, open standard for greater flexibility

Page 9: Digital Introduction

TDMA Digital:Good For NarrowbandingTDMA Digital:Good For Narrowbanding

● Meets FCC requirement for user’s license to be on 12.5 kHz channels by Jan 1, 2013

● Enables users to keep valuable 12.5 kHz channels and double capacity

● Meets FCC recommendation that users migrate directly to 6.25 kHz efficient equipment

● Meets requirements for manufacturers to have 6.25 kHz efficiency or equivalent built into radios 12.5 kHz TDMA is an equivalent

Page 10: Digital Introduction

TDMA 12.5 KHz vs. FDMA 6.25 KHzTDMA 12.5 KHz vs. FDMA 6.25 KHz

Spectrum Efficiency

Twice the capacity in existing or new 12.5 kHz repeater channel Poor spectrum efficiency

Radio Manufacturers Motorola, Vertex Standard, Tait, HYT Icom, Kenwood

Licensing Fits into existing channel space Re-farming and new license required. Limited number of 6.25 licenses available

End User Total Cost of Ownership

Lower cost than equivalent 2-channel system; no combining equipment

for <2 channels

Additional cost to achieve spectrum efficiency gains. Need 1 repeater for each sub-channel; cannot combine

repeaters to share antenna site

12.5 kHz TDMA 6.25 kHz FDMA

Page 11: Digital Introduction

6.25 kHz FDMA12.5 kHz TDMA

TDMA Capacity Advantage vs. FDMATDMA Capacity Advantage vs. FDMA

TDMA = Predictable doubling of capacity in existing 12.5 kHz channels.

Source: DMR Association

Page 12: Digital Introduction

2-channel Analog or FDMA Digital SystemOne call per repeater & channel

Radio Groups

TDMA Delivers:Reduced Equipment CostTDMA Delivers:Reduced Equipment Cost

Reduced equipment cost Lower license cost

2-channel TDMA SystemTwo calls per repeater & channel

Frequency 1

Frequency 2

Repeater 2

CombiningEquipmentRepeater 1

Frequency 1

Radio Groups

CombiningEquipment

Repeater

Page 13: Digital Introduction

TDMA vs. FDMA:Compare the BenefitsTDMA vs. FDMA:Compare the Benefits

NoYesOpen standard for more choices?

Capability TDMA FDMA

Achieve spectrum efficiency? Yes No

Use existing licenses? Yes No

Battery life improvement? Yes No

Channels to repeater ratio 2:1 1:1

Combining equipment required? No Yes

Simultaneous voice and data per channel? Yes No

Page 14: Digital Introduction

Customer Opportunities for TDMACustomer Opportunities for TDMA

Needs TDMA SolutionSpectrum congested 2:1 capacity in 12.5 kHz repeater channels

Maintain 12.5 kHz license & improve spectrum efficiency

Divides one 12.5 kHz channel into 2 slots for 6.25 kHz efficiency.

Improved audio at further distance

Provides better noise rejection and preserves voice quality over greater range than analog

Maintain voice quality while using text/data applications

Delivers extra capacity efficiently for optimized performance

Support longer shifts 40% improvement in battery life

Maximized equipment ROI Achieve 6.25 kHz efficiency with minimized investments

Page 15: Digital Introduction

What to Expect From Vertex StandardWhat to Expect From Vertex Standard

● Radios will operate in analog or digital mode No future software upgrades are required All digital capabilities are in the radio at

product launch

● Can replace system one radio at a time, one channel at a time or the entire system

● Allow users to scan both analog and digital channels

The ‘Standard’ is ETSI DMR

Will Vertex Standard digital radios work with MOTOTRBO?

Page 16: Digital Introduction

Get Prepared Get Prepared

Digital Changes The Game

Read DMR Information

Develop Customer Base

Future Tools from

Digital is not a new product…it’s a new technology, a new way of doing business.

Preparation is key for success. Without it, you and your customers will be dissatisfied

Review and bookmark DMR Association websitewww.dmrassocation.org

Scout for prospects to switch to Vertex StandardCategorize and qualify your customers & opportunities

Sales and technical trainingRoad shows & demonstrationsEnd user sales & training tools