digital influence - the social professional
TRANSCRIPT
The Social
ProfessionalDigital Business
Solutions
S
Influential Digitalwww.influential.com.au
Dallas McMillan B.V.Sc, B.Sc.(Vet)
Small animal vet since 2001Partner at Cairns Vet ClinicBuilt first website in 2004Passionate about digital branding
about me
Influential Digitalwww.influential.com.au
Create remarkable brands, designs and campaignsWe want to help our clients create extraordinary businesses that thrive in the new digital economy
We’ve got Social in our DNAWe’re constantly learning how we can better work with and help our clients. We don’t have all the answers!“The smartest person in the room, is the room”
about Influentialour vision
Influential Digitalwww.influential.com.au
about usSERVICES
WEB DESIGN
SOCIAL MEDIA
DIGITAL STRATEGY
BRANDING MARKETING
8 9 Z
Influential Digitalwww.influential.com.au
They know it is part of the puzzle, but are unsure how to use it:• To attract more customers• To build trust with clients• To win more business
Business owners are confusedabout social media and the internet
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Visibility
PROFITABILITYCredibility
Influential Digitalwww.influential.com.au
• They don’t have a shareable brand that is suited to Social Media• They don’t get their team involved, and forget that social media is ALL about people,
or leave it to the marketing department (See mistake 1)• They don’t have a clear strategy – so waste time and energy online• They don’t have a way of turning social leads into sales• Most businesses just aren’t where their customers can find them online• They try to use Social Media to sell rather than to brand their business and build
relationships• They quit to early and aren’t consistent – Random acts of marketing
COMMON MISTAKESBusiness owners make on Social Media
Influential Digitalwww.influential.com.au
STAGE 01BRAND
STAGE 02CULTURE
STAGE 03STRATEGY
STAGE 04WEBSITE
STAGE 05NETWORK
STAGE 06CONNEC
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Digital brand development
STAGE 07CAMPAIGN
9Z 8 9
CRAFT YOUR BRANDYour brand h positions you as THE BEST at what you do, and conveys your value to your ideal client
a IV
Influential Digitalwww.influential.com.au
Influential Digitalwww.influential.com.au
People,Culture &teams
STRATEGYEstablish your goals, your target market, and build a profile of your ideal client
Z III
a
Influential Digitalwww.influential.com.au
Influential Digitalwww.influential.com.au
Facebook is the most popular social network with
>1 Billion
Google+ is the social side of the Google ecosystem
GOOGLE +
Pinterest, Instagram etc for sharing photos &
infographics
YouTube & other video sites: Host and share video for free
YOUTUBE
LinkedIn is the leading business networking site
Twitter is fast paced and up to date micro social site
Social Networks
BUILD A SYSTEMBuild a system for referrals within your business – and make it easy for people to share your brand and refer new business to you
(
V
Influential Digitalwww.influential.com.au
Influential Digitalwww.influential.com.au
Facebook is the most popular social network with
>1 Billion
Google+ is the social side of the Google ecosystem
GOOGLE +
Pinterest, Instagram etc for sharing photos &
infographics
YouTube & other video sites: Host and share video for free
YOUTUBE
LinkedIn is the leading business networking site
Twitter is fast paced and up to date micro social site
Social Networks
Influential Digitalwww.influential.com.au
The New Referral Process
CampaignLong term efforts based on a sound strategy gets results Create a campaign toward strengthening relationships and your brand.
VI
See you soon!
YOUTHANK
FOR watching
Influential Digitalwww.influential.com.au
• Established Business• Spending money on marketing • (Eg. Yellow pages, Radio, TV)
• Owner is on-board/involved with the process• Has a passion for their product
• Wants to deepen relationship with clients• Is progressive – we are change agents!• Isn’t shy – they will get noticed!
Ideal Referral?
Influential Digitalwww.influential.com.au
We are based in Cairns
Most of our team are in Cairns but we
employ top contractors globally.Phone or email contact is welcome
CONTACTt +61 7 4032 0000
t 0410 503037
SERVICEDESKs dallasmcmillan
visit us14 Spence St,
Cairns
contact usBoland Centre Cairns
Go ahead. Ask away. Give us your best shot.
QUESTIONS andANSWERSWhere we hope you’ll find the answer to any question you may have about