Museum stats becoming digital

Trilce Navarrete

Karol J. Borowiecki

EGMUS 2014

A Dutch overview of digital activities (2014)

EGMUS 2014

Museums becoming digital

Museums have been digitizing for 50 years.

Metrics have supported evaluation, decision making and strategic planning.

Statistics have been gathered at three levels:• Institutional level: irregular (project-based), ad hoc.• National level: regular, centralized, but limited to few

indicators.• International level: dependent on national methods (use of

standards) and national bodies.

EGMUS 2014

Museums becoming digital

From the historic overview, a few trends emerge:

• Technology changes (with increasing speed)

• User adoption transforms (unexpectedly)

• Metrics reflect changes in the field:– Some indicators are no longer relevant– Some indicators are not matched to non-digital (context)– Some indicators are not being gathered (how to choose?)

EGMUS 2014

Museums becoming digital

What data has been gathered? From ENUMERATE 2013Digitization of collections (N=1,626)

EGMUS 2014

Museums becoming digital

What data has been gathered? From ENUMERATE 2013Museums collections being digitized (N=658)

EGMUS 2014

Museums becoming digital

What data has been gathered? From ENUMERATE 2013Annual expenditure (N=1,584)

EGMUS 2014

Museums becoming digital

What data has been gathered? From ENUMERATE 2013% of total budget (N=703)

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Museums becoming digital

What data has been gathered? From ENUMERATE 2013Publication of collections (N=774)

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Museums becoming digital

What data has been gathered? From ENUMERATE 2013Participate in a national digital strategy (N=1,462)

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Museums becoming digital

What data has been gathered? From ENUMERATE 2013Already gathering online stats (N=1,495)

EGMUS 2014

Museums becoming digital

What data has been gathered? From CBS (visitors)

EGMUS 2014

Museums becoming digital

Periods Total visitors

Paid visitors

Museum card / free

International visitors

Online visitors *

1997 20266 14578 5687 0

1999 20679 14012 6667 3969

2001 20488 14399 6089 4603

2003 19558 13593 5965 4223

2005 19648 13527 6120 4711

2007 20540 14205 6335 5437

2009* 22037 13439 8598 3304 2647400

2014*

22037 13439 8598 3304

12451929

What data has been gathered? From CBS (visitors)

EGMUS 2014

Museums becoming digital

What data has been gathered? From various projectsDutch museum

EGMUS 2014

Museums becoming digital

What data has been gathered? From various projectsSource: own. Based on statline.cbs.nl, Maurits (1988), Fontijn (1990), Starre

(1995), NMV and DEN (2007), Veeger (2008), Numeric (2009), Enumerate (2012). Note: NUMERIC had N=49 museums of 119 total participants, while ENUMERATE had N=93 museums of 141 total participants

EGMUS 2014

Museums becoming digital

What data has been gathered? From various projects

EGMUS 2014

Museums becoming digital

The Open Culture Data initiative (collaboration between Kennisland, Netherlands Institute for Sound and Vision, and Open State Foundation) are responsible for developing some interesting tools: (see http://tools.wmflabs.org/glamtools/baglama2/)

EGMUS 2014

Stats becoming digital

The Open Culture Data initiative (collaboration between Kennisland, Netherlands Institute for Sound and Vision, and Open State Foundation) are responsible for developing some interesting tools:

EGMUS 2014

Stats becoming digital

What data has been gathered? From CBS:

EGMUS 2014

Stats becoming digital

Periods Total visitors

Paid visitors

Museum card / free

International visitors

Online visitors *

1997 20266 14578 5687 0

1999 20679 14012 6667 3969

2001 20488 14399 6089 4603

2003 19558 13593 5965 4223

2005 19648 13527 6120 4711

2007 20540 14205 6335 5437

2009* 22037 13439 8598 3304 2647400

2014*22037 13439 8598 3304 1245192

9

Only Tropenmuseum

Suppose remain

constant

What data has been gathered? From CBS:

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Stats becoming digital

New scale

Page views from the Tropenmuseum content in Wikipedia

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Stats becoming digital

Period # Articles# Page views

2010 2318 2647400

2011 2510139 4694638

2012 3536534 7547516

2013 4008236 7999356

2014 3988779 11498499

The digital stats (Wiki commons from GLAMs, Europeana, Google Analytics from GLAMs) will be the base for analysis over:

• Scope and scale of digital (open data) collections• Scope and scale of visitors (and users)• Geo origin of collections and visitors• ID relevant and significant correlations (financing,

output, new trends)

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Future research

There are many changes in technology, in the way we adopt the use of content, and our interest to report to better understand and plan.

A mixture of off/on-line off/on-site measures may reflect the increasingly digital environment of information use.

What about 3D and 4D? What about open data? What about linked data? What about mobile (wearable) access to collections?

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Future stats for museums

Digital technology allows for the documentation of (almost) all transactions. The data is there !

However: who is (responsible for) collecting the data?

Not all data is created equal, so long-tail scale is necessary to reflect all efforts / output.

As we develop dissemination, adoption and collection, so will indicators improve to best support our work.

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Closing

Please send me your questions to:Email: trilce.navarrete@gmail.comTwitter: @trilcenavarrete

To access a digital copy of the book:A History of Digitization: Dutch Museumshttp://catalogus.boekman.nl/pub/P14-0752.pdf

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Thank you !