digital india shares it's mind to make successful mission of digital india

A Survey on Swachh Bharat in Association with Healthbuddy Herbal

A report by foreseegame.com23rd December 2014 | 1



Digital India Shares its Mind to Make Successful Mission of Swachh Bharat

Cleanliness is a virtue. Like any other virtue it needs to be nurtured, practised and

imbibed. It is one of those very basic things that make the finer aspects of existence

beautiful and make life worth living. A squeaky clean home instantly makes our mood

bright. The fragrance of freshly laundered clothing makes us confident and going. We

feel comfortable in company of a person with clean demeanor and clean dress.

Interestingly, cleanliness is not a virtue cherished only by human beings. Some animals

and birds too actively keep their nests and surroundings clean. Cleanliness reflects

purity, essence and hygiene which are the foundations of life.

And just as it is important to keep oneself clean, it is equally essential to keep one’s

surroundings clean as well. Indeed, those who live by cleanliness will tell you that in

order to know a person it is important to check his bathroom. There is nothing truer than

this. A clean locality prevents the spread of many infectious diseases and it also directly

reflects about the habits and culture of the inhabitants living there. In a clean abode

reside a healthy body and a clean soul. All three are necessary to make a nation healthy,

wealthy and happy. It is for this reason all the religions of the world hold up the flag of

cleanliness in their scriptures.

A common misconception is that in order to remain clean one needs to spend big. There

is not an iota of truth in it. Cleanliness is not at all related to wealth. One does not need

to wear expensive clothes or live in castles in order to remain clean. The clothes can be

ordinary but should be clean. This is exactly the message that the Prime Minister

Narendra Modi’s Swachh Bharat (Clean India) campaign is trying to convey. The

national level campaign by the Government of India with PM Modi at its helm has

become India’s biggest ever cleanliness drive involving all cross-sections of people. The

campaign gained a huge momentum since the beginning, as celebrities from all walks of

life joined hands with common people and cleaned the roads. The campaign has been

described as ‘beyond politics’ and ‘inspired by patriotism’ and aims to accomplish the

vision of Clean India by 2 October, 2019, the date that marks the 150th birth anniversary

of Mahatma Gandhi.

So far the hygiene drive involves maintaining personal hygiene and clean locality. But it

can gain further momentum if we can shun chemical products from our daily life and

pick up herbal products made of natural ingredients. It is because chemicals involve

impurities and most of the chemical waste that factories produce are not biodegradable.

Executive Summary



Most of herbal wastage on the other hand are biodegradable and helps protect the

environment. Also maintaining eco-friendly, clean environment in the factories is very

essential. Besides, the packaging materials used as container should be such that

prevents spilling over and ensures clean use of the product.

But how much are the common people aware of these various aspects of the

cleanliness drive taken by the government? We tried to fathom the impact of the

Swachh Bharat campaign initiated the government on common people’s mind and

asked our users some strategically crafted questions. The response we got from our

users show, they are not only aware of the government’s drive, but they are also

whole-heartedly participating in the programme. We were pleasantly surprised to find

out that the mammoth number of participants are aware of all the positive aspects of

Heathbuddy Herbal products.

Healthbuddy Herbal: A Promise towards a Healthy & Happy Future

The newly launched range of Healthbuddy Herbal products specifically concentrates

on these aspects. All the Healthbuddy Herbal products are made of 100% natural

ingredients. The products are made in India following the age-old Indian tradition, thus

retaining the goodness of nature and all the beneficial properties of the herbs. The

Healthbuddy Herbal product range includes Almond Hair oil, Anti Dandruff hair oil,

Flaxseed Oil Softgel Capsules, Ashwagandha Capsules, Chum Pain Relief Tablets,

Pleasure Maxx Capsules, Memory Booster Capsules, Rheumatic Oil and Virgin

Coconut Oil. Many more such herbal products are waiting in the pipeline.

About foreseegame.com

foreseegame.com is the No. 1 innovative digital portal of consumer engagement,

which provides a platform for two way communication and engagement between the

brand and the consumers. We used the online feedback from the users of

www.foreseegame.com who have been registered only on the basis of unique mobile

numbers and hence, it provides authenticity and genuineness of the participants. The

participation is being monitored by Google.

More than 15,000 participants have participated in the survey; however the limitation

of this sample is that it is from the group of people who are users of internet.

Executive Summary

http://www.foreseegame.com/



The Take Away Points:

1. Impactful Initiative: 90% of the respondents believe that Swachh Bharat has a very

significant impact on public health, cleanliness and hygiene. This shows how effective the

campaign has been.

2. Clean Mission: 68% of the respondents believe that an effective partnership between

citizen and government will make the Swachh Bharat a successful mission. 17% of the

respondents believe the onus should entirely be on the citizens. 15% have, however, left it on

the government.

3. Participation Matters: Common Indians are eager to participate in the Clean India

campaign through every possible means. 43% of the total respondents have expressed their

willingness to participate in the campaign by every possible means, including taking the oath,

cleaning the roads and planting more trees.

4. Dirty Business: Spitting on the roads are not only a civic nuisance; it is also one of the

causes of many diseases. 34% of the respondents said, it is the pedestrians who spit more on

the roads, rather than people travelling in trains, buses, cars or other vehicles.

5. Disposing the Waste: Throwing off small garbage on road is another common folly that

makes roads dirty. The bad habit, however, is changing as many people are carrying small

carry bags to deposit the garbage and later throwing it away at a vat. 47% of the respondents

said they followed this habit. The bleak part is, a good 20% said they throw garbage in a

corner away from others’ eyes. Similarly, when it comes to home waste, 49% keep dry and

wet waste separately and dispose off accordingly.

6. Clean Locality: 46% of the respondents said they clean their localities themselves. 41%

said they would create a volunteer team to keep the surroundings clean. Only 13% said they

would entirely depend on the municipality sweepers to do the job.

7. Healthbuddy Herbal: The respondents are well aware about the Healthbuddy Herbal

products. 90% respondents know that Healthbuddy Herbal products are made in clean, eco-

friendly factories, while 92% know that these products are made of natural ingredients.

Another mammoth 95% said they are aware that the packaging materials of Healthbuddy

Herbal products are such that prevent spilling of the content.

8. Quotable Quotes: All the scriptures have sermons on cleanliness; most religious and

political leaders have advocated about maintaining cleanliness as that is the first step towards

achieving greater goals. We mentioned a few famous quotes on cleanliness and asked who

said it. The respondents answered all the questions correctly, barring only one. It indicates

that the respondents are well aware about most of the famous quotes uttered by renowned

personalities.

Executive Summary



Executive Summary

90% of the respondents

believe that Swachh

Bharat has a very

significant impact on

public health, cleanliness

and hygiene

Q 1. Do you agree that Swachh Bharat would make a significant

impact on public health, cleanliness and hygiene?

Q 2. What according to you can make the Swachh Bharat a

successful mission?

68% of the respondents believe that an effective partnership

between citizen and government will make the Swachh Bharat

a successful mission

90%

10%

Impactful Initiative

Yes

No

68%

17%

15%

Clean Mission

Partnership ofcitizens andgovernment

Citizens

Government



Executive Summary

43% respondents have

expressed their willingness

to participate in the

campaign by every

possible means, including

taking the oath, cleaning

the roads and planting

more trees

Q 3. How do you want to participate in Swachh Bharat?

Q 4. Where from do you think people spit more and make

roads dirty?

34% said, it is the pedestrians who spit more on the roads, rather

than people travelling in trains, buses, cars or other vehicles

43%

13%

13%

12%

11%

4%

4%

Participate and Win All of the above

By taking the oath andfulfilling it

By making sure thatyou recycle the waste

By putting up a fewdustbins on the road

By using electricity andwater efficiently

By planting and savingtrees

By saying ‘no’ to pollution

34%

19%16%

10%

11%

10%

Cleaner Roads

It is the pedestrians

Trains

Buses

Motorbikes

Cars

Bicycles



Executive Summary

47% of the

respondents carry

recyclable bags to

keep the waste and

throw it away in a

bin. But 20% still

throw garbage in

street corners

Q 5. When you go out of home what measure do you take

to keep the roads clean?

Q 6. How do you dispose of your home waste?

49% keep dry and wet waste separately and dispose those off

accordingly. 19% depends on municipal vat for all types of waste

47%

33%

20%

Helping Hands

I carry recyclable carry bagand keep the waste in itand throw away the baglater when I find a dustbin

I depend on public dustbinsand I usually find one

I throw garbage in the corner away from people’s eyes as I don’t usually find a dustbin

49%

19%

18%

14%

Waste DisposalWe keep wet and dry waste separatelyand sale dry waste for recycling andthrow wet waste in the municipal vat

We mix all the waste and dispose it tothe municipal vat

Any other method

We just throw away the waste



Executive Summary

46% of therespondents said theyclean their localitiesthemselves. 41% saidthey would create avolunteer team tokeep the surroundingsclean

Q 7. How would you keep your locality clean?

Q 8. Do you know Healthbuddy Herbal products are made in

eco-friendly, clean factories in India?

90% of the respondents said they are aware that HealthbuddyHerbal products are manufactured in eco-friendly, clean factories

46%

41%

13%

Clean Locales I will clean thesurroundings myself

I will create a volunteerteam who would clean thesurroundings regularly

I will depend entirely onthe sweepers appointedby the local municipality

90%

10%

Eco Hub

Yes

No



Executive Summary

92% of therespondents said thatthey knowHealthbuddy Herbalproducts are made ofnatural ingredients

Q 9. Do you know that healthbuddy Herbal products are made of

natural ingredients?

Q 10. Do you know that Healthbuddy Herbal products use such

packaging materials that prevent products from spilling

out and can be used in a clean manner?

A whopping 91% strong crowd said that they know HealthbuddyHerbal products use such packaging materials that prevents spilling

92%

8%

Natural Remedies

Yes

No

95%

5%

Clean Package

Yes

No



Executive Summary

Even though 45% of therespondents havechosen The BhagvadGita, unfortunately it’snot the right answer.The right answer isSamaveda and just 19%have chosen it

Q 11. In which scripture do you find the saying, “Beauty commonly

produces love but cleanliness preserves it”?

Q 12. Which religious personality said, “By the practice of

cleanliness, the ‘Sattva’ material prevails, and the mind

becomes concentrated and cheerful”?

78% of the total participants have the right answer, i.e.,Swami Vivekananda

45%

36%

19%

Pious Quote

The Bhagavad Gita

Upanishads

Samaveda

78%

12%

4% 3% 3%

Who Said ItSwami Vivekananda

A.C Bhaktivedanta SwamiPrabhupadaGuru Nanak

Gautama Buddha

Lord Mahavira



Executive Summary

Right again! It’s GeorgeBernard Shaw, thefamous author and 61%of the respondents gotit correctly

Q 13. Which famous author said, “Better keep yourself clean and

bright, you are the window through which you must see the world”?

Q 14. Which famous political leader said, “Awareness towards

cleanliness should be imbibed in our culture”?

It is indeed Mahatma Gandhi, the father of the nation. 51% scoredright here

61%16%

14%

4%

3%2%

Clean and Bright

George Bernard Shaw

Rabindranath Tagore

William Shakespeare

Thomas Hardy

Graham Greene

Leo Tolstoy

51%

30%

11%

8%Clean Mind

Mahatma Gandhi

Narendra Modi

Jawaharlal Nehru

Rajiv Gandhi



Executive Summary

51% have correctlyanswered thequestion. MotherTeresa is indeed theright answer

Q 15. Which famous personality said, “There should be less talk;

a preaching point is not a meeting point. What do you do then?

Take a broom and clean someone's house. That says enough”?

51%

23%

13%

13%

Speaking Tree

Mother Teresa

Mahatma Gandhi

APJ Abdul Kalam

Dalai Lama

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