digital identity: developing your professional online presence as an academic leader
TRANSCRIPT
Digital Identity: Developing your professional online presence as an Academic Leader
Sue Beckingham SFHEAThe Academic Leaders’ Programme | Sheffield Hallam University
@suebecks
This presentation considers how the use of social media, interconnectedness and active
listening can both enhance and develop the way we work and learn.
Outline
Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens, we will explore how social media can be used to connect, communicate, curate, collaborate and create, and in doing so learn how to:
• develop a digital professional persona to share scholarly achievements
• cultivate valued personal learning networks and co-learning communities
• benefit from 'working (and learning) out loud'• find new approaches and practical examples of using social
media• as co-learners share examples of effective practice and consider
how these might be applied in your own contexts
5C Framework
Passive Digital Footprint:Personal data made accessible online with no deliberate intervention from an individual.
Active Digital Footprint:Personal data made accessible online through deliberate posting or sharing of information by the user.
Digital Identity
What is this?...
Pew Internet 2007
Confident Creatives
They say they do not worry about the availability of their online data,
and actively upload content, but still take steps to limit their personal
information.
Concerned and Careful
They fret about the personal information available about them
online and take steps to proactively limit their own online data.
Worried by the Wayside
Despite being anxious about how much information is available about them, members of this group do not
actively limit their online information.
Unfazed and Inactive
They neither worry about their personal information nor take steps
to limit the amount of information that can be found out about them
online.
Digital Identity
Pew Internet 2007
Why would you want to?...
• FOMO fear of missing out• FOBO fear of being offline• Nomophobia
Develop an online presence
Showcase and disseminate your scholarly outputs
Act as a role model for your students
Develop an online presence
Why would you want to?...
1. 2.
Using social media can help you develop NEWconnections beyond your immediate networks
Develop an online presence
3.
CPD and Informal Learning
4.
1. CONNECTINGAs a digital scholar how can I develop a professional online network?
2. COMMUNICATINGAs a digital scholar how can I disseminate my scholarly outputs?
3. CURATINGAs a digital scholar how can I build and share collections of resources relating to learning and teaching pedagogy and innovative practice?
4. COLLABORATINGAs a digital scholar how can I develop collaborative working partnerships with my peers (and students)?
5. CREATINGAs a digital scholar how can I showcase innovative practice and openly share this with other educators?
Questions to explore
Professional Network: LinkedIn
There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
• ‘How to’ guides• Exemplars• Profiles• Recommendations,
skills and endorsements
• Cases studies Written Video
with• Alumni• Employers• Academics• Advisers
What is Connected U
A Toolkit
https://blogs.shu.ac.uk/profiles
EXPLORE >> video images screen capture audio curation << EXPERIMENT
Public Professional
Portfolio
Capture
FeedbackReflect
Inquiry
PERSONALisedblog
tutors...peers
employers...public
Providing students opportunities to develop professional digital and social media skills to enhance meaningful engagement with personal and professional development planning through inquiry, feedback and reflection
Sue Beckingham | @suebecks | Sheffield Hallam University
observelisten
interactlearn
digita
l cv
blog website
LinkedIn profile
Developing a richer picture
What apps or social media do you want to put in the digital toolbox? Why? What does it do?
How will it enhance our students:• reflective self• presence• profile• habits
Building the Digital Toolbox
We don't know what we don't know
Other Social Media
SOCIAL MEDIA
Personal networkse.g. Facebook, Twitter and LinkedIn
Interest based networksNiche interests and hobbies e.g. Ravelry, DeviantArt, Goodreads
Media sharing networksImages, video and audio e.g. Flickr, YouTube and Soundcloud
Discussion forumsThreaded conversations e.g. Google communities, LinkedIn groups
Bookmarking sitesCuration spaces e.g. Pinterest, Diigo
Social publishingBlogs and microblogs e.g. WordPress, Blogger, Twitter, Tumblr
Online reviewsCommentary on publications e.g. ResearchGate, Academia.edu, Mendeley
http://www.briansolis.com/2013/07/the-2013-social-media-landscape-infographic/Solis 2013
TaskJust in time learning
Planning a project
CPD and training
Research
Teaching approaches
TraditionalAsk your peers
Email, meetings
Organised classes
Library and journals
Workshops and events
Social MediaReach out to your PLN
Crowdsource ideas
YouTube and webinars
Blogs and microblogs
Tweetchats
WHAT is social media being used for?
Established academic 'sharing' mechanisms
LinkedIn updates
Blog comments
Blogposts
Tweets
Slideshare
YouTube& Vimeo
Complementing the traditional we are now seeing a growing use of social media channels
CREATE
CURATECOLLABORATE
COMMUNICATE
CONNECTSH
AR
EFEED
BA
CK
The 5C Framework Nerantzi and Beckingham
5Cs
Nerantzi and Beckingham 2014
1. Connecting
Twitter• Check the speaker list and follow • Either add to an existing list or create a new group• Reach out and interact
1
LinkedIn• Send invite to connect with a personal message• Receive updates on activities• Share own activities
2
Blogs, SlideShare and other spaces• Follow and connect as appropriate• Sign up for email alerts
3
Making Connections
Building your network
Making good use of your bio
Adapted from Charles Hardy 2015
Identity who you are
Networkswho you know AND who knows you
Knowledge what you know
Developing and optimising your
professional identity
https://moz.com/followerwonk
My Twitter Community
The #SocMedHE15 communityNodeXL map
5Cs
Nerantzi and Beckingham 2014
2. Communicating
engage
learnshare
Interaction and dialogue increases the opportunities for professional
development
Social Connectedness
• Adding images to tweets• Embed video clips into blogs• Collect and share useful resources using Pinterest• Add SlideShare presentations to your LinkedIn profile
Communicate your work - the visual augments the written
Over 25k views
5Cs
Nerantzi and Beckingham 2014
3. Curating
Twitter list YouTube playlist
Pinterest board
Storify Scoop.it page Paperli
SlideShare collection
Diigo bookmark collection
Curating themed collections
Curating resources
http://www.scoop.it/t/taking-a-look-at-moocs
5Cs
Nerantzi and Beckingham 2014
4. Collaborating
Collaborativewriting
Google apps
Collaborative discussions
verbal
Skype and Google Hangouts
Collaborativediscussions
written
Twitter, Blogs, LinkedIn Groups
Collaborative spaces
5Cs
Nerantzi and Beckingham 2014
5. Creating
Blogging
http://socialmediaforlearning.com/
Blogging
https://byod4learning.wordpress.com/
Informal Learning Events
Learning and Teaching in Higher Education - weekly chat Wed 8-9pm @LTHEchat #LTHEchat http://lthechat.com
Informal Learning Events
1. CONNECTINGAs a digital scholar how can I develop a professional online network?
2. COMMUNICATINGAs a digital scholar how can I disseminate my scholarly outputs?
3. CURATINGAs a digital scholar how can I build and share collections of resources relating to learning and teaching pedagogy and innovative practice?
4. COLLABORATINGAs a digital scholar how can I develop collaborative working partnerships with my peers (and students)?
5. CREATINGAs a digital scholar how can I showcase innovative practice and openly share this with other educators?
Questions to explore
HOW can leaders help staff make good use of social media?
1 Encourage CPD time and share exemplars of how to get started
2
3
4
Empower staff to use social networks in the workplace
Share stories about staff achievements
Senior Management acting as role models
HOW can individuals make good use of social media?
1 Understand the importance of having a relevant bio on their own online profiles
2
3
4
Connect with other professionals outside of your own institutional network of peers
Take advantage of anytime anyplace CPD opportunities and realise the value of self-determined learning
Developing and owning their own professional online presence by sharing achievements of self AND others
Educational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham
Sue Beckingham | @suebecks