digital identity: developing your professional online presence as an academic leader

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Page 1: Digital identity: developing your professional online presence as an academic leader

Digital Identity: Developing your professional online presence as an Academic Leader

Sue Beckingham SFHEAThe Academic Leaders’ Programme | Sheffield Hallam University

@suebecks

Page 2: Digital identity: developing your professional online presence as an academic leader

This presentation considers how the use of social media, interconnectedness and active

listening can both enhance and develop the way we work and learn.

Outline

Page 3: Digital identity: developing your professional online presence as an academic leader

Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens, we will explore how social media can be used to connect, communicate, curate, collaborate and create, and in doing so learn how to:

• develop a digital professional persona to share scholarly achievements

• cultivate valued personal learning networks and co-learning communities

• benefit from 'working (and learning) out loud'• find new approaches and practical examples of using social

media• as co-learners share examples of effective practice and consider

how these might be applied in your own contexts

5C Framework

Page 4: Digital identity: developing your professional online presence as an academic leader

Passive Digital Footprint:Personal data made accessible online with no deliberate intervention from an individual.

Active Digital Footprint:Personal data made accessible online through deliberate posting or sharing of information by the user.

Digital Identity

What is this?...

Pew Internet 2007

Page 5: Digital identity: developing your professional online presence as an academic leader

Confident Creatives

They say they do not worry about the availability of their online data,

and actively upload content, but still take steps to limit their personal

information.

Concerned and Careful

They fret about the personal information available about them

online and take steps to proactively limit their own online data.

Worried by the Wayside

Despite being anxious about how much information is available about them, members of this group do not

actively limit their online information.

Unfazed and Inactive

They neither worry about their personal information nor take steps

to limit the amount of information that can be found out about them

online.

Digital Identity

Pew Internet 2007

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Why would you want to?...

• FOMO fear of missing out• FOBO fear of being offline• Nomophobia

Develop an online presence

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Showcase and disseminate your scholarly outputs

Act as a role model for your students

Develop an online presence

Why would you want to?...

1. 2.

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Using social media can help you develop NEWconnections beyond your immediate networks

Develop an online presence

3.

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CPD and Informal Learning

4.

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1. CONNECTINGAs a digital scholar how can I develop a professional online network?

2. COMMUNICATINGAs a digital scholar how can I disseminate my scholarly outputs?

3. CURATINGAs a digital scholar how can I build and share collections of resources relating to learning and teaching pedagogy and innovative practice?

4. COLLABORATINGAs a digital scholar how can I develop collaborative working partnerships with my peers (and students)?

5. CREATINGAs a digital scholar how can I showcase innovative practice and openly share this with other educators?

Questions to explore

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Professional Network: LinkedIn

There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.

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https://blogs.shu.ac.uk/profiles

HEA funded project

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• ‘How to’ guides• Exemplars• Profiles• Recommendations,

skills and endorsements

• Cases studies Written Video

with• Alumni• Employers• Academics• Advisers

What is Connected U

A Toolkit

https://blogs.shu.ac.uk/profiles

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EXPLORE >> video images screen capture audio curation << EXPERIMENT

Public Professional

Portfolio

Capture

FeedbackReflect

Inquiry

PERSONALisedblog

tutors...peers

employers...public

Providing students opportunities to develop professional digital and social media skills to enhance meaningful engagement with personal and professional development planning through inquiry, feedback and reflection

Sue Beckingham | @suebecks | Sheffield Hallam University

observelisten

interactlearn

digita

l cv

blog website

LinkedIn profile

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Developing a richer picture

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What apps or social media do you want to put in the digital toolbox? Why? What does it do?

How will it enhance our students:• reflective self• presence• profile• habits

Building the Digital Toolbox

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We don't know what we don't know

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SOCIAL MEDIA

Personal networkse.g. Facebook, Twitter and LinkedIn

Interest based networksNiche interests and hobbies e.g. Ravelry, DeviantArt, Goodreads

Media sharing networksImages, video and audio e.g. Flickr, YouTube and Soundcloud

Discussion forumsThreaded conversations e.g. Google communities, LinkedIn groups

Bookmarking sitesCuration spaces e.g. Pinterest, Diigo

Social publishingBlogs and microblogs e.g. WordPress, Blogger, Twitter, Tumblr

Online reviewsCommentary on publications e.g. ResearchGate, Academia.edu, Mendeley

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TaskJust in time learning

Planning a project

CPD and training

Research

Teaching approaches

TraditionalAsk your peers

Email, meetings

Organised classes

Library and journals

Workshops and events

Social MediaReach out to your PLN

Crowdsource ideas

YouTube and webinars

Blogs and microblogs

Tweetchats

WHAT is social media being used for?

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Established academic 'sharing' mechanisms

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LinkedIn updates

Blog comments

Blogposts

Tweets

Slideshare

YouTube& Vimeo

Complementing the traditional we are now seeing a growing use of social media channels

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CREATE

CURATECOLLABORATE

COMMUNICATE

CONNECTSH

AR

EFEED

BA

CK

The 5C Framework Nerantzi and Beckingham

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5Cs

Nerantzi and Beckingham 2014

1. Connecting

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Twitter• Check the speaker list and follow • Either add to an existing list or create a new group• Reach out and interact

1

LinkedIn• Send invite to connect with a personal message• Receive updates on activities• Share own activities

2

Blogs, SlideShare and other spaces• Follow and connect as appropriate• Sign up for email alerts

3

Making Connections

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Building your network

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Making good use of your bio

Page 30: Digital identity: developing your professional online presence as an academic leader

Adapted from Charles Hardy 2015

Identity who you are

Networkswho you know AND who knows you

Knowledge what you know

Developing and optimising your

professional identity

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https://moz.com/followerwonk

My Twitter Community

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The #SocMedHE15 communityNodeXL map

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5Cs

Nerantzi and Beckingham 2014

2. Communicating

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engage

learnshare

Interaction and dialogue increases the opportunities for professional

development

Social Connectedness

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• Adding images to tweets• Embed video clips into blogs• Collect and share useful resources using Pinterest• Add SlideShare presentations to your LinkedIn profile

Communicate your work - the visual augments the written

Over 25k views

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5Cs

Nerantzi and Beckingham 2014

3. Curating

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Twitter list YouTube playlist

Pinterest board

Storify Scoop.it page Paperli

SlideShare collection

Diigo bookmark collection

Curating themed collections

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Curating resources

http://www.scoop.it/t/taking-a-look-at-moocs

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5Cs

Nerantzi and Beckingham 2014

4. Collaborating

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Collaborativewriting

Google apps

Collaborative discussions

verbal

Skype and Google Hangouts

Collaborativediscussions

written

Twitter, Blogs, LinkedIn Groups

Collaborative spaces

Page 41: Digital identity: developing your professional online presence as an academic leader

5Cs

Nerantzi and Beckingham 2014

5. Creating

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Blogging

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http://socialmediaforlearning.com/

Blogging

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https://byod4learning.wordpress.com/

Informal Learning Events

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Learning and Teaching in Higher Education - weekly chat Wed 8-9pm @LTHEchat #LTHEchat http://lthechat.com

Informal Learning Events

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1. CONNECTINGAs a digital scholar how can I develop a professional online network?

2. COMMUNICATINGAs a digital scholar how can I disseminate my scholarly outputs?

3. CURATINGAs a digital scholar how can I build and share collections of resources relating to learning and teaching pedagogy and innovative practice?

4. COLLABORATINGAs a digital scholar how can I develop collaborative working partnerships with my peers (and students)?

5. CREATINGAs a digital scholar how can I showcase innovative practice and openly share this with other educators?

Questions to explore

Page 47: Digital identity: developing your professional online presence as an academic leader

HOW can leaders help staff make good use of social media?

1 Encourage CPD time and share exemplars of how to get started

2

3

4

Empower staff to use social networks in the workplace

Share stories about staff achievements

Senior Management acting as role models

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HOW can individuals make good use of social media?

1 Understand the importance of having a relevant bio on their own online profiles

2

3

4

Connect with other professionals outside of your own institutional network of peers

Take advantage of anytime anyplace CPD opportunities and realise the value of self-determined learning

Developing and owning their own professional online presence by sharing achievements of self AND others

Page 49: Digital identity: developing your professional online presence as an academic leader

Educational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education. 

Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham

Sue Beckingham | @suebecks