digital hot list presentation - ayogo
DESCRIPTION
Ayogo presents at nextMEDIA Toronto's 2010 Digital Hot List! The Digital Hot List is a market access program in which nextMEDIA searches high and low for the online properties, digital superstars or technologies that would interest advertising executives enough to pitch to their brands. Join us as we highlight this year's top nominees and find out what advertisers are looking for in terms of digital media initiatives and partnerships for 2010, how advertisers analyze digital initiatives before taking them to their clients, and who are the key players making this happen.TRANSCRIPT
GoodLife
• founded in 2008• 7 full-time employees• development partnerships in India, Brazil• profitable
how we cut our teeth
the past four months
serious games
Person feeling fit
Person eating delicious treat
Game-ify your goalsAchievements and rewards
Reporting and Analytics
The Good Life
• Average number of completed healthy actions: 6• Players who have sent at least one challenge: 12• Players who received at least one challenge: 13• Players who accepted at least one challenge: 16
The Good Life
revenue model
• free to play• premium content• sponsorships
white-label
• three large projects through Q1 2011• localized into Spanish• new content and distribution partners