digital home roadmap · digital home in perspective … by the numbers • 5.7 connected devices,...

Digital Home Roadmap: What’s Your Strategy?

July 25, 2013

Today’s Sponsors

http://www.cssa.net/ http://www.zyxel.com/

http://www.digitalhomesummit.com

Our Goals for Today …

• Discuss and outline the growing digital home opportunity

• Explore in-home data and content distribution technologies and

strategies

• Gain some perspective from broadband carrier HTC

Today’s Featured Thought Leaders

• Bernie Arnason, Editor-in-Chief, Telecompetitor(MODERATOR)

• Patrick Moreno, Product Management & Telco Sales, ZyXEL

• Josh Norton, Network Engineering Supervisor, HTC

• Tom Vitt, Marketing, PR & Communication Director, HTC

Digital Home in Perspective …

• Perfect storm of customer expectation, market reality, and revenue opportunity • Customers are embracing digital

lifestyles

• Explosion of connected devices

• Broadband service providers are best positioned

• Not without challenge, nor competition

• Operational and resource commitments

• Ripe with OTT competitive implications

Digital Home in Perspective …

By the numbers

• 5.7 connected devices, on average, in every U.S. Internet connected home (NPD)

• 1.5 billion Wi-Fi enabled devices shipped in 2012, including handsets, laptops, media tablets, printers, and TVs (ABI)

• 29% of new television buyers seek out Internet-connected TVs or SmartTVs (GfK)

• By 2017, 86% of in-home broadband usage will be over Wi-Fi (iGR)

• Most national broadband carriers have launched a digital home product including AT&T, Comcast, Verizon, Time Warner Cable, and Cox

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Copyright©2013 ZyXEL Communications Corporation. All rights reserved.

Digital Home Roadmap: What’s Your Strategy?

Patrick Moreno Product Management &Telco Sales

ZyXEL, North America

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Demanding Digital Homes

Broadband Access

Media Streaming Anywhere + Any device Entertainment

Hassle-Free, Everywhere Connectivity

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Digital Home

What’s in it for the Telco?

New Revenue Opportunities

Product up sell

Support services

Lower Support Cost

Telco-grade equipment with remote management

Reduce Customer Churn

Service with higher perceived value

Win – Win

Subscriber: One bill – One support contact

Telco: Higher ARPU – Happy Customer

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Delivering Broadband

Copper or Fiber: Service Providers today offer a wide

range of broadband technologies for the home.

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Multi-WAN Access:

Copper to Ethernet

Copper VDSL

xDSL DSLAM with Copper

Ethernet WAN

Cable Access with

CMTS and Cable

Modem

OR

xDSL CPE with a dedicated Gigabit Ethernet WAN Interface

FTTx access with Active and

Passive Fiber and Ethernet

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xDSL Bonding

Bonding CPE

Desktop PC

DSLAM with Line

bonding interface

software must be

supported

Single Line xDSL

Single Line

VDSL Single Line

ADSL

Bonded xDSL for ADSL2+ or VDSL2

OR

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Ethernet Routers for FTTH

• WiFi 802.11n

• 10/100/1000M WAN and 4 x LAN

• NetUSB for File and printer

sharing

• User friend Easy mode graphical

interface

• SPI firewall and anti-DoS attack

• Easy Push-button wireless

encryption: WPS (Wi-Fi Protected

Setup)

*The theoretical maximum data transfer rate is 300Mbps, while the actual rate may vary depending on the

status of network environments.

Share your USB Storage

and Printer with NetUSB

over the home network.

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Remote Management

TR069

GPON OLT

ACS system

Operator’s Technical

Team

ONT OSP

Laptop

Desktop PC

STB/IPTV w/HDTV

*The theoretical maximum data transfer rate is

300Mbps, while the actual rate may vary

depending on the status of network environments.

Broadband Access

with GbE WAN CO

WiFi 11n Router

w/TR-069

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Home Connectivity &

Streaming Media

Connected Consumers Want Entertainment

Everywhere and on Every Device …

… and Hassle-Free Everywhere

Connectivity

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WiFi Media Streamers:

5GHz Magic

300Mbps, 802.11n Wi-Fi

5GHz Band Operation

SmartRange Technology for Wider

Coverage

Video-grade QoS Boost Streaming

Performance

Gigabit Ethernet

Easy Toggle Switch Between AP

and Client Mode

Switch Off Option for LEDs For

Home Theater Environment

*The theoretical maximum data transfer rate is 300Mbps, while the actual rate may vary depending on the

status of network environments.

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Digital Home Distribution

High Performance WiFi IPTV Delivery for the Home

2.4GHz

Wired PC

2.4GHz

5GHz

5GHz

HD TV and IP STB

HD TV and IP STB

5GHz

11n Dual Band 2.4 and 5GHz AP

Wireless Laptop 5GHz WiFi Media Streamer

5GHz WiFi Media Streamer

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Easy home and small

office networking

connectivity

True plug and play

Auto-sensing

10/100/1000M

No-hassle quality of

service, just plug in and

go.

Easily add QoS priority

by plugging into a port

Media Streaming:

Gigabit Switches

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IPTV Distribution

By listening to conversations, the unmanaged switch maintains a list of

which links need which IP multicast streams. Multicasts may be filtered

from the links which do not need them and thus controls which ports

receive specific multicast traffic.

IGMP Services for IPTV

HD TV and IP STB

HD TV and IP STB

HD TV and IP STB

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* The actual data rate will vary depending on noise on coaxial wires and quality of coaxial installation.

500Mbps

Powerline Networking

Streams Multiple HD Video Streams with Ease

Plug-n-Play – Zero Set-up

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Coexistence with xDSL, POTS, FTTX, and IPTV all from one source.

Data Transfer Rates of Up to 320 Mbps*

HPNA3.1 Compliant with up to 3,280 feet over coaxial cable

QoS: support the guaranteed (parameterized) and prioritized QoS

Gateways with built-in HPNA

* The actual data rate will vary depending on noise on coaxial wires and quality of coaxial installation.

HomePNA Coax

Ethernet Bridge

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WiFi Access Points

Internet

WiFi Router

WiFi Access Point

connecting to WiFi Router

AP Mode

Internet

Game Console

WiFi AP configured as a WiFi

Repeater or relay station WiFi AP acting as a WiFi

Client Adapter

NAS Media

Server

Universal Repeater

Mode Client Mode

Internet

2.4 GHz Ethernet

WiFi

Router WiFi

Router

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Wireless N300

Range Extender

WiFi Repeater

Easily extends wireless

coverage of existing 802.11b/g/n

networks

2 x 2 WiFi radio

Compact, wall-mount design

Simple Setup with web wizard and

WPS button

Signal strength LED indicates the

best setup location

Ethernet port for GUI Web based

configuration with wired

Ethernet enabled devices

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Powerline and WiFi Solution

Powerline networking with built in WiFi

allows for extending of the wireless

coverage through out the home

Some cases WiFi just

can’t reach everywhere

Powerline and 11n 300M WiFi

WiFi

Ethernet

Router

2.4GHz WiFi Laptop

Powerline

Adapter

w/11n WiFi

AP

Single Port

Powerline

Adapter

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5G Wi-Fi Emerging Technology

802.11ac Standard – Gigabit

Wi-Fi

5GHz: Low interference – high

throughput

Dual-band: 11n over 2.4GHz for

backward compatibility

Factors favoring early

adoption

Wi-Fi media streaming

Integration in to mobile devices

Study conducted on behalf of Wi-Fi Alliance by Wakefield Research

in June 2013 among 1,000 adults

Sources:

NPD Group, Cisco VNI, Pew Research Center

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Where it all comes together

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Summary

DSL WAN options

IPTV Delivery

Home Routers

Unmanaged Switches

HomePNA

Powerline

WiFi

Digital Home Strategy

Tom Vitt

Marketing, PR & Communication Director

and

Josh Norton

Network Engineering Supervisor, HTC

• Founded in 1952, HTC is the nation’s largest telecom coop

• HTC has been on the cutting edge of communications

services with a mission to improve the quality of lives in

the communities they serve

• Services offered by HTC include

– Phone – Video – High Speed Internet Access [Fiber, DSL and Cable] – Home Security Monitoring – Business Solutions – Wireless – Tech Connect

About HTC

Increasing Broadband Appetite [& Speeds]

• HTC has seen consistent growth in residential & business broadband subscribers: – Over 50,000 broadband subscribers.

• Recent growth at nearly 3% per quarter.

– Almost 38,000 broadband subs have cable, so streaming video is almost certainly a given among younger members.

– Almost 32,000 subs have either paid (lite), or free (standard and above) wireless home networking through HTC.

• Cable modem, DSL and FTTH all utilized. – 5 tiers of residential service

• Starting at 1 x1 • Up to 50 Mbps by 10 Mbps • 4 of the 5 tiers include free wireless home networking.

• Moving towards Device Standardization • Through using partnerships like ZyXEL and CSSA • To simplify installs and CPE management • To allow us to better serve our customers • Ease of training and more efficient service calls for our Installation Repair and

Advance Product Support teams

More Bandwidth - More Fun

Last 6 months have shown first significant growth of 20 and 30 Mbps tiers (over 30% each).

– Have purposely promoted 20 Mbps tier in on-going marketing campaigns.

– Our members are just like everyone else: • Multiple smart phones and tablets per HH

• Netflix & other streaming services account for a significant chunk of our bandwidth usage.

– In 2011, HTC brought tech support in-house 24/7.

More Connections – More Support HTC Tech Connect to Rescue

Connected Consumers need help with their Digital Homes

• Tested and introducing Tech Connect:

– Virus & malware removal and OS reload by HTC personnel.

– Exploring expansion into phone based support for other connected devices; printers, tablets, gaming consoles, etc. Monthly subscription for unlimited support.

Telcos can serve as “Trusted Advisor and Facilitator”

Broadband and the Digital Home

Key Lessons Learned

– Don’t be afraid to aggressively market faster broadband speeds • Paying dividends for us

– Free wireless home networking has been a competitive advantage • Some may look at it as a lost revenue opportunity. We have found it

to be a valuable retention tool. • It is almost always cheaper to keep a customer than obtain a new one

– Try new services on a small scale whenever feasible • Our Tech Connect program started as kind of a “last resort” to take

away a common cause of extended support calls. • It was tested via word of mouth from our staff to particular

customers. • Measured response rates, location of respondents and time to repair

during the test.

Solution Partners

ZyXEL

CSSA

Contacts

Scott Davison

[email protected]

Tom Vitt

[email protected]

Josh Norton

[email protected]

mailto:[email protected]



digital home roadmap · digital home in perspective … by the numbers • 5.7 connected devices,...

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