digital home hunting
TRANSCRIPT
Caixa EmpreenderPresentation
Mar 2017
22017-03-16
Home Hunting Problem
Huge opportunity to Home Hunting
Biggest issues in Portuguese Real Estate Market
Lack of transparency Lack of service consistency provided by agencies Public’s perception is negative (bad service) Few & bad quality content marketing regarding real estate and surroundings High cost of service (given what you get)
32017-03-16
Home Hunting Solution
Home Hunting his a cross platform, tech driven real estate agency
Our aim is to use technology in order to provide maximum customer service.Key features of Home Hunting
Provides public information about service level and pricing Standard operational back-office & efficient business
processes Agents do value-added tasks, back-office does support tasks Training programs and access to tools/technology Implemented technology to support most of all activity Strong content marketing Competitive pricing just below core tier agencies
Faster!
Better!
Cheaper!
42017-03-16
Home Hunting Market and Competition
Market Growing market High demand for purchase Tax benefits for foreingers Bank financing starts again New urban lease law Growing turism Short-term renting
Competition Major 4 players are franchise
networks (~60% market) Rest is S&M size (~20%
market) ~20 market is no agency Most players aren’t evolving
with tech & online usage
2009 2010 2011 2012 2013 2014 2015 2016*0
2,000,0004,000,0006,000,0008,000,000
10,000,00012,000,00014,000,00016,000,00018,000,000
14,199,941.015,600,172.0
10,425,111.0
7,726,266.08,318,913.09,541,019.0
12,475,184.014,953,014.8
Real Estate Sales - Portugal (billions €)
Competition Remax ERA C21 KW
Nº stores 208 166 90 19
Nº agents 4.825 2.100 1.580 1.201
Agents/Store 23 13 18 63
Nº transactions 34.013 11.000 8.100 3.190
Total Sales* 240 M€ 70 M€ 66 M€ 21 M€
Market recovery
* - Estimated
52017-03-16
Home Hunting Team
Management team
Clara Moura
• Founder & CEO• Quit her job and
launched Home Hunting• 7 years experience in
online marketing• Experience with luxury
and jewellery market
André Maia
• Co-founder• 8 years experience has a
business & IT consultant• Joined Home Hunting
full-time in Jan 2016
Luís Carneiro
• Equity partner• General manager of
Fundmanager (technology based company that works with real estate funds and CRM/BPM systems)
António L. Faria
• Equity partner• Head of Fabrica Startups• Entrepreneur• Broad experience in
investing and launching startups in multiple sectors
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Home Hunting Business Model
Seller Buyer
Real Estate Brokerage
Broker
Commission of 4% - 5% on real estate sale Can vary due to level of service (exclusive Vs non-exclusive) Can be shared with other real estate partners About 50% of commission is paid to real estate agent
% comission
2017-03-16 7
Home Hunting Historic and current traction
Business Results 2016/2017
• Project launched in 2013. • Went online in 2014 has real estate portal.• In 2015 evolved to online real estate agency. • 2016 was 1st full year has broker.
2016 Q1 2016 Q2 2016 Q3 2016 Q4-
20,000 €40,000 €60,000 €80,000 €
100,000 €120,000 €140,000 €160,000 €180,000 €200,000 €
31,410 €
61,627 €
108,102 €
186,350 €
2017 Jan 2017 Fev 2017 Mar-
20,000 €40,000 €60,000 €80,000 €
100,000 €120,000 €140,000 €160,000 €180,000 €200,000 €
47,987 €
87,797 €
145,979 €
Real Estate Sales 2016 (cumulative) Real Estate Sales 2017 (cumulative)
2017-03-16 8
Home Hunting Goals 2017
Home Hunting goals
• We assume that all of the recruitment of new agents will have results in 2nd semester 2017.
• The new listings will come from increase marketing effort and increase number of agents.
Active Comission’s Portfolio Sales # Agents
2016
2017
2.371.341€ 186.350€ 8
6.000.000€ 500.000€ 20
92017-03-16
Home Hunting Current Cap Table
Current ownership
• Total amount invested up to date ~ 100.000€• We’re looking to raise 100.000€ from new partner in exchange of 10% equity
Player % Shares Launch investment
Value Invested
Founders 60% 65.000€ -
Equity Partner 1 30% - 25.000€
Equity Partner 2 10% - 10.000€
2017-03-16 10
Home Hunting Fund-raising
We’re looking to raise 100.000€ in order to invest in:
• Technology - Mobile/app 50.000€• In 2015, 65% of traffic was desktop and 35% was mobile/tablet• In 2016, 35% of traffic was desktop and 65% was mobile/tablet (inversion)• In 2017 we want to invest big in having a mobile/app solution in order to
grow customer experience and increase conversions• Technology – Real estate promotion 10.000€
• Taking 360º tour to a new level• Use virtual reality to promote real estate• More video of real estate and neighbourhoods
• Marketing 30.000€• Explore new sales channels and grow current channels• Increase brand awareness (need to reach more people)• Increase lead generation (for new clients)
• Team 10.000€• Increase nr. real estate agents (end 2017 with 25).• Reinforce training / team building (rapidly obtain top producers)
