DIGITAL FRIDAYS:

DIGITAL BILLBOARDS

HISTORY OF BILLBOARDS

The lithographic process was

perfected in 1796 which gave rise to

the illustrated poster.

Exterior advertising was first used on street railways.

A standardized billboard structure was established in

America, and ushered in a boom in

national billboard campaigns.

In 1931, Coca-Cola’s holiday’s billboard campaign featured what became the

contemporary interpretation of

Santa Claus.

The Highway Beautification Act

was signed into law by President Lyndon

B. Johnson. It controlled billboards

on interstate and federal-aid primary

highways.

An agreement between major

tobacco companies and state attorneys general prohibited

tobacco advertising on OOH structures.

First digital billboards were

inatalled.

1% 400

of all billboards in USA are now digital.

new digital billboards every 6 months in USA.

Who notice digital billboard?

Demographics by Arbitron Ratings.

7%

18%

23% 24%

19%

9%

18-24 25-34 35-44 45-54 55-64 65+

Who notice digital billboard?

Demographics by Arbitron Ratings.

50% 50%

Can I do it?

YES YOU CAN!

POLISH CASE STUDIES

Hoop Cola (2010)

- - - - - - - - - - - Window to the Hooptymistic

World

Hoop Cola – Window to the Hooptymistic World

https://www.youtube.com/watch?v=OHOiW3uD5Oo

Nokia Poland (2011)

- - - - - - - - - - - Nokia Interactive

Billboard

Nokia Poland – Nokia Interactive Billboard

http://vimeo.com/36187516

Getin Bank (2014)

- - - - - - - - - - - Interactive Bus

Shelter

Getin Bank – Interactive Bus Shelter 1

https://www.youtube.com/watch?v=sACplWrTn6c

Getin Bank – Interactive Bus Shelter 2

https://www.youtube.com/watch?v=Kq7VtPgpKFk

Global Case

Studies

Pepsi Max - - - - - - - - - - - Unbelievable Bus Shelter

Pepsi Max - Unbelievable Bus Shelter

https://www.youtube.com/watch?v=Go9rf9GmYpM

Roadshow Films - - - - - - - - - - - Into The Storm

Roadshow Films - Into The Storm

https://www.youtube.com/watch?v=NnuUzYcUNvE

REDOUTE - - - - - - - - - - - Live Weather

Billboard

REDOUTE – Live Weather Billboard

https://www.youtube.com/watch?v=rA4GF5a3xHE

Beck’s - - - - - - - - - - - Music Poster

Beck’s – Music Poster

https://www.youtube.com/watch?v=gclJe_kSnd4

Apotek - - - - - - - - - - - Make your hair

come alive

Apotek - Make your hair come alive

http://vimeo.com/87648696

McDonald’s - - - - - - - - - - -

Save the Sundae Cone

McDonald’s - Save the Sundae Cone

https://www.youtube.com/watch?v=9G-DZx8hu4U

SNCF - - - - - - - - - - -

Europe. It's Just Next Door

SNCF - Europe. It's Just Next Door

https://www.youtube.com/watch?v=GGW6Rm437tE

British Airways

- - - - - - - - - - - #lookup

British Airways - #lookup

https://www.youtube.com/watch?v=GtJx_pZjvzc

MINI - - - - - - - - - - -

The Salute

MINI – The Salute

https://www.youtube.com/watch?v=e5bEB0tmMQI#

Hyundai - - - - - - - - - - - Times Square

Billboard Racing Game

Hyundai – Times Square Billboard Racing Game

https://www.youtube.com/watch?v=awd-vORN7dQ

Disney - - - - - - - - - - -

Augmented Reality in Times

Square

Disney – Augmented Reality in Times Square

https://www.youtube.com/watch?v=DRRu5dKRfTU

THANK YOU FOR YOUR ATTENTION