digital first: a philosophy (collaborate bristol 2014)

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DIGITAL FIRST: A PHILOSOPHY Simon Norris

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Simon Norris' presentation Digital First: A Philosophy from Collaborate Bristol on the 12th November 2014. We live in a world of ever changing and increasing digital complexity. The digital world today is very different to the world that started 25 years ago. How we use technology. The places in which we consume content, collaborate with people and share experiences are totally woven into the fabric of our lives.

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Page 1: Digital First: A Philosophy (Collaborate Bristol 2014)

DIGITAL FIRST:

A PHILOSOPHY

Simon Norris

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“The Power of the Web is in it’s universality.

Access by everyone regardless of disability is

an essential aspect.”

Tim Berners Lee

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ACT I

PAST PRESENT FUTURE

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1989Simon Norris

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1990

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1991Simon Norris

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1992

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45 million people are

using the internet

1996

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544 million people

are using the internet

2002Simon Norris

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The web as we know it is 20 years old

1.73billion users

2009Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Simon Norris

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Happy wife.

Result!

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FINANCE SALES MARKETING I.T. HR

DIGITAL

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DIGITAL

FINANCE SALES MARKETING I.T. HR

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DIGITAL

FINANCE SALES MARKETING I.T. HR

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FINANCE SALES DIGITAL MARKETING I.T. HR

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FINANCE SALES DIGITAL MARKETING I.T. HR

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FINANCE SALES DIGITAL MARKETING I.T. HR

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FINANCE SALES MARKETING I.T. HR

DIGITAL

ORGANISATION

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Key moments

of interaction

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Key moments

of interaction

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Simon Norris

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Simon Norris

6 Principles for

digital first thinking

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Digital is everywhere

(and in everything)

1

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Simon Norris

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Simon Norris

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Start by thinking in terms

of journeys

Simon Norris

2

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Know that journeys are

part of an ecology

Simon Norris

3

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Understand we are not

limited by technology but

our thinking

Simon Norris

4

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In a digital first reality,

thinking rules.

Simon Norris

5

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Thinking

is experience

Simon Norris

6

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THANK YOU

§

Simon Norris