digital finishing to increase print revenues? · 2019. 10. 21. · “having a digital finishing...
TRANSCRIPT
Digital Finishing to Increase Print Revenues? Mark Packman
Multican Product Manager, Digital Finishing
October 25, 2019
Agenda
Market Size
Is it the right Investment for You?
Why Digital Finishing?
Bottlenecks – where are they?
Multicam Celero Digital Finishing Lineup?
Market Size
15%Growth YOY
Q4 2019 – 2020:
2700 DF Systems
(Global EST)
NA Market = 945
(35%)
0
500
1000
1500
2000
2500
2015 2016 2017 2018
Digital Cutters Market
Who is Buying
80% sold into
Print Service
Providers (PSP)
Why Digital Finishing??
Frank Romano – “So the wide-format shop of today—and tomorrow—needs to
know what the finishing options are, not just to serve the needs of current and
prospective customers, but also to differentiate oneself in what can be a crowded
market.”
Why Digital Finishing??
Industry Expert – “Too often cutting is just an afterthought. That's a mistake. As with
all other finishing methods, the purpose of digital cutting is to "perfect" a product,
at least according to the dictionary definition.
Why Digital Finishing??
Industry Expert – “there is one process all displays, banners, posters, POP and just about
any other printed graphics have in common: the finishing step that involves cutting. The
cutting process can be purely functional or provide a way to further enhance or
embellish the product.”
Digital Finishing
“Large-format digital finishing is where all modes of finishing are desired and throughput is critical.”
Why???
Is the Investment Right for YOU
“Having a Digital Finishing Cutter/Router will actually increase your grand format printing revenues”
- New Substrates
- Growth Applications (short run packaging, textiles, acrylics, prototypes)- Shorter Customer Deadlines
“To put Digital Flatbed cutting in proper focus, this is a method for adding value and creating perfectly finished products”
Is the Investment Right for YOU
What kind of grand format shop do you want to be? Today and Tomorrow?
What differentiation comes from acquiring the capability you are considering?
Does the Digital Finishing investment provide your company with a unique market position?
In what products and applications do you want to specialize?
Conclusion - It’s not the printing equipment that will define YOU, but the finishing capabilities.
Bottlenecks have Switched from Printers to Finishing
Durst 4'x8' /hr EFI Vutek 4'x8' /hr Inca 4'x8' /hr
2010 Rho 600 8 QS 2000 16 Spyder 20
2015 Rho 1012 140 GS 3200 44 Onset X 185
2019 Rho 1330 192 HS 125 225 Onset X3 283
Bottlenecks have Switched from FB Printers to DF
Canon 4'x8' /hr Agfa 4'x8' /hr HP 4'x8' /hr
2010 AZ 318 6 Dilli 6 FB550 4
2015 AZ 480 10 M2540 12 FB750 15
2019 AZ 6170 40 Tauro 3300 120 H2000 20
In the Customers Mind
Grand-format solutions with greater material handling capabilities are the newest market segment.
Quality and throughput are equally important:
* ability to handle 10-foot-wide rolled fabric has become a major market driver. 23% Growth YOY thru 2023 – High Speed Driven Rotary Tool
* ability to handle rigid materials more efficiently has spurred solutions that incorporate ALL cutting modesNewer Substrates like Acoustical Panels – Knife or Oscillate
* high-speed operation in grand-format, with knife, oscillating, and routing modes, are all necessary. Shortening Turnaround is a Differentiator
Most Grand Format shops insist they be able to efficiently finish prints for everything a customer might bring for them to accomplish.
Maintaining Customer Loyalty
What separates a $150,000 Flatbed printer from a $35,000 64” Roll Printer?One prints Direct To Substrate and One to Vinyl and Mounts.
WILL THE PRINTING MAKE A CUSTOMER KEEP COMING BACK?
WHAT OTHER SERVICES KEEPS CUSTOMERS
HOW DOES TURNAROUND IMPACT CUSTOMER LOYALTY
WHAT IS THE ANSWER TO MAINTAIN CUSTOMER BASE AND ATTRACT NEW CUSTOMERS
DIGITAL FINISHING
DIGITAL FINISHING DIFFERENTIATES
Total Control of Project
Improved Margins
Control Turnaround Time
Quality Control
Experiment with Printing and Finishing New Substrates
Which Digital Cutting System
S A SP U IE T ZE O ED M
ATION
Celero 3153
Franchises and smaller PSP
Table Size: 5’ x 10’
Standard with 3 Tools- 3HP/24,000RPM Router- Tangential Knife- Oscillating Knife
Celero 5153
Mid - High Production PSP
Table Size: 5’ x 10’
Speed – 6000 ipm
Auto Tool Changer Option
Standard with 3 Tools- 3kw/50,000RPM Router- Tangential Knife- Oscillating Knife
NEW Celero 5153 HS (High Speed)
NEW Celero 5153 HS
High Speed for Most Demanding Turnaround
6000 ipm on NEW Celero 5153HS – 36.3% faster than Celero 5153
Competitive Comparison:Zund: 181% Faster (Celero 6000ipm vs Zund 3300ipm)Esko: 152% Faster (Celero 6000ipm vs Esko 3950ipm)Esko(X24 Starter): 500% FasterColex: 250% Faster (Celero 6000ipm vs Colex 2400ipm)
Price Difference Celero 5153 vs 5153HS…………………..$17,000
Celero 7 Series
High Production – High Speed
Linear Motion Technology
Auto Router Bit Changers
Auto Knife Tool Changers
Standard with 3 Tools- 3kw/50,000RPM Router- Tangential Knife
- Oscillating Knife
Questions??????