digital events go mobile dr mike short cbe freng fiet vice president, telefonica europe ...
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Digital Events go Mobile
Dr Mike Short CBE FREng FIET Vice President , Telefonica Europe
www.telefonica.com [email protected]
Digital Scotland 201322nd May 2013
1. The opportunity
The 1st MultiMedia Games
2. How we tackled it…
Industry leadership by O2 … and co-operation
JOOG
MEG
Other MobileNetworks
O2 led:Aquatics, Handball, MPC, IBC, Catering Village, Hockey, Velodrome, Basketball, Water-polo, Athletes VillageOff Park – Wembley Arena, Earls Court, Eton Dorney, Hadleigh Park,Hyde Park, Horse Guards, Greenwich, Box Hill and Hampton Court,Millennium Stadium, The O2, Ricoh Arena, St James, Hampden Parkplus the Olympic Family systems.
Olympic Forecasting: Anticipating customer movement and demographics
Ticket holders
Travellers & Visitors at
Ports of Entry
Big screen venues
Social Groups
At home
Business as usual
Re-thinking the radio networks
Athlete`s Village :The greatest density of Femto cells :
1200+ , serving 65 blocks
Twickenham originally had 4 small antennas
New high capacity system has 30 large antennas
Twickenham 2010 : from 3 sectors … to 30. ....and the Olympic Stadium used 40 sectors.
IET White papers – www.theiet.org/ict2012– www.t.org/ict2012 heiet.org/ict2012
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The scaleO2 was a flagship operator, designing & deploying
Olympic Park Venues: 2/3rds of the Olympic Park Venues
The Olympic Park was the size of a large city like Leeds or Seville
Off Park Venues: 75% of the venues
And finally – the Olympic Family solution (153,000 people)
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The network came alive in London…London Marathon
Chelsea Flower Show
Diamond Jubilee
Wimbledon
Mass events generated massive innovation
Mission Control
Real time benchmarking
Cells on Wheels
Logistics
Small cells
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Operating Model
3. Outcomes – intended and unintended
The celebrations were shared over mobile
We did it!
17 29 19
4. We’ve only just begun
Key learnings
Stakeholders Forecast early
Test your solution in a key Stadium
Encourage Wi-Fi
Build a winning team
UnknownsInnovate at all levels
Leverage brand opportunities
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The Future
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Bringing 4G services to Scotland
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Our network tomorrow
20123G Coverage
20172G/3G/LTECoverage
O2 Coverage
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Ubiquitous data coverage and innovation will radically change how we live our lives
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4G – Transforming Business and Government Increasing the
productivity of people and processes
Helping business get closer to customers
.
Enabling transformation of
Local Government
.
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Bringing together the complete Digital Experience
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The complete Digital Experience…also depends on building confidence and trust
Building a Digital Scotland
Dr Mike Short CBE FREng FIET Vice President , Telefonica Europe www.telefonica.com [email protected]
Digital Scotland 201322nd May 2013
T e l e f ó n i c a ’ sM i l l e n n i a l
S u r v e y :
U n d e r s t a n d i n g t h e generat ion
t h a t l e a d s t h edigital revolution
TelefónicaGlobal Millennial Survey
Sao Paulo 2.London1.
190 Qs >12.000 Millenials
A global conversation
Tuesday, 4th June Thursday, 6th June
Brussels 3.
September
+
The largest and most
comprehensive global study of adult
Millennials conducted to date
E u r o p e a n C a m p u s P a r t y
2 0 1 3
D i g i t a lecosystem needs
ski l ls and innovation : 2-7/09/2013 O2, London
Berlín, 2012
Campus PartyEurope 2013
London
London, 2013
Biggest tech festival in Europe
Digital sleep over designed to kick start Europe!
24x7 From 10 ‘till 10
10,000 campuseros per day
Tens of thousands more see the content streamed line
Up to 5,000 camping
260,000 developers and growing
600h content
Building a Digital Scotland
Dr Mike Short CBE FREng FIET Vice President , Telefonica Europe www.telefonica.com [email protected]
Digital Scotland 201322nd May 2013