digital ethnography and iot: curiously cognitive computers in retail
TRANSCRIPT
www.aperioinsights.com
Revealing Insights for Clear Decisions
Digital Ethnography and IoTCuriously Cognitive Computers in Retail
June 2015
2 Revealing Insights for Clear Decisions
Observation Is Becoming A Non-Human Task
Technology that helps us SENSE, INTERPRET and
REACT to consumer behavior is changing how
we use research.
3 Revealing Insights for Clear Decisions
Omni-ChannelRetail
Digital
MobileSocial
Online
4 Revealing Insights for Clear Decisions
Bringing Physical Up To Digital Speed
5 Revealing Insights for Clear Decisions
Example Case Study
Retail
Sales Data
Websites & Apps
6 Revealing Insights for Clear Decisions
A New Mindset About Data CollectionLicense Plate Recognition Cameras
I can help you understand how many customers visited a specific
area of your retail location.
7 Revealing Insights for Clear Decisions
It’s 9:30 AM; I see a 2004 Blue Ford Mustang and a 2012
Red VW Jetta…
Gathering More Data from Physical EnvironmentMake Model Recognition
8 Revealing Insights for Clear Decisions
Sensors Serve as Tech Equivalent to Human Researcher Wi-Fi Analytics
9 Revealing Insights for Clear Decisions
Observing Customer Flow Through Retail FootprintVideo Heat Maps
10 Revealing Insights for Clear Decisions
Understand Directional Movement of CustomersVideo Path Maps
65 %
10 %
25 %
11 Revealing Insights for Clear Decisions
Change the Environment on The FlySense and React with Dynamic Digital Displays
12 Revealing Insights for Clear Decisions
Researchers Pre-Wired for IoTExperienced in Analyzing Data in Context
Research
Internet
of
Things
13 Revealing Insights for Clear Decisions
Machine Learning At Robot SpeedsProcess on the Fly to Find Patterns
LPR
Wi-Fi
Video
14 Revealing Insights for Clear Decisions
Processing IoT Data in Real TimeFinding Patterns and Making Recommendations
Data Analytics Insights Action
15 Revealing Insights for Clear Decisions
Real Time DecisionsDepend on Real Time Data Processing
Dynamic Delivery
Agile Strategy
Continuous Insights
16 Revealing Insights for Clear Decisions
Enhancing the Customer Journey
Read consumers’
Reviews of me.
Effortless Shopping!
Reserved Parking is the BEST!
17 Revealing Insights for Clear Decisions
Enhancing the Customer Journey
18 Revealing Insights for Clear Decisions
New Skills – Evolving Analytics
Anytime Anyhow Anywhere Any Device Human Touch
@
19 Revealing Insights for Clear Decisions
Three Principles for Delivering a Great Service Beyond Omni Channel
1
2
3
Think Beyond Transactions to Relationships
Design for Experiences, Not Channels
Build an Experience-based Architecture
20 Revealing Insights for Clear Decisions
Technology Amplifies the Power of ResearchDigital Improves What’s Humanly Possible
You’re pretty curious for a computer… and you captured details that weren’t humanly possibleI’ve calculated that
working together saves time and adds context.
21 Revealing Insights for Clear Decisions
THANK YOUMike CourtneyFounder and CEO Aperio Insights [email protected] 469-363-0109
Padma DuvvuriVice President, Internet of Things
619-746-4502www.globallogic.com