digital engagement for northampton dc

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Digital engagement Dave Briggs Community Evangelist

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Presented to Northampton District Council, 15/3/11.

TRANSCRIPT

Page 1: Digital engagement for Northampton DC

Digital engagement

Dave BriggsCommunity Evangelist

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@davebriggs

[email protected]

www.davepress.net

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Change is happening…

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Communicate

Play

Work

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Consumerisation of technology

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Mainframes

Minicomputers

Microcomputers

Web / Mobile

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Smaller, more personal

(and harder to control)

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So: digital engagement

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100 million hours

200 billion hours

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£5,500

£153,516

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Made possible by:

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Access to the internet

Access to computing

A nice user interface

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Some principles

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1. Online communities are communities too!

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2. Engage people on their terms, not yours.

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3. Visibility is important.

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4. Don’t assume that everyone is offline.

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5. Interactive websites need interactive organisations

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The toolkit

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1. Go where people are2. Right tool, right crowd

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You can also build your own

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This stuff works

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You must understand why you’re doing it though!

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Think strategically

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What are you trying to achieve?

What are you asking people to do?

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Change perceptions?

Change behaviour?

Improve services?

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In summary:

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The change is happening: deal with it

Solve the participation deficit

Know why you’re doing what you’re doing

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Thank you for listening!