digital divide & generation y

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Digital divideBy Diki AndeasASA Community Online Discussion & BrainstormingMarch 17th, 2008

And Generation Y

digitaldivide

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What is What is digital divide ?digital divide ?

People with the ability to have People with the ability to have technology benefittechnology benefit more than people more than people

who don't = inEQUITY.who don't = inEQUITY.

Technology Technology BenefitBenefit

• • Access more informationAccess more information• • Access new tools & resourceAccess new tools & resource• • Find people, networks & groupsFind people, networks & groups• • Find audience/market Find audience/market ((for our for our ideas, business etc.)ideas, business etc.)

Digital Digital BehaviouralBehavioural

Source: Freshmind 2007Source: Freshmind 2007

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/Digitally Excluded :46% consist of old people

Source: ONS 2006 DataSource: ONS 2006 Data

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Digitally Excluded :2/3 are economically inactive


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Digitally Excluded :62% people with no educationalqualifications are digitally excluded


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69% people who live alone are digitally excluded


generation - Y2

http://www.flickr.com/photos/blackbiscuits/1615652119/http://www.flickr.com/photos/blackbiscuits/1615652119/

net net generationgeneration( in this slide also means( in this slide also means

generation-y's successor generation )generation-y's successor generation )

BabyBoomers BabyBoomers Generation-X Generation-X Generation.YGeneration.Y

BirthBirth 1946-1964 1965-1982 1982-1991 1946-1964 1965-1982 1982-1991

Desc.Desc. Me generation Latchkey generation Millenial / Net GenerationMe generation Latchkey generation Millenial / Net Generation

AttributesAttributes Optimistic, Idependent, Hopeful,Optimistic, Idependent, Hopeful, workoholic skeptical determinedworkoholic skeptical determined

LikesLikes Responsibility Freedom, Public activism,Responsibility Freedom, Public activism, work-life balance latest technologywork-life balance latest technology

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Generation :- Y

• • 34% use websites as 34% use websites as news source news source• • 28% write blogs and28% write blogs and 44% read blogs 44% read blogs• • 49% download music49% download music using P2P using P2P• • 75% have a 75% have a Facebook account Facebook account• • 60% own portable60% own portable media device media device

Source: Reyhal Junco & Jeanna Source: Reyhal Junco & Jeanna Mastrodicasa (2007 survey of Mastrodicasa (2007 survey of US College students)US College students)

• • 97% own a computer97% own a computer• • 94% own a cellphone94% own a cellphone• • 76% use Instant Messaging, 76% use Instant Messaging, 15% of 'em logged 24hrs/day 15% of 'em logged 24hrs/day

http://flickr.com/photos/tasteful_tn/188043277/http://flickr.com/photos/tasteful_tn/188043277/

generation-Y = digital leap target3 JUMP!

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Digitally Included Gen-Y :Access to technology (hardware)

HW+...

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Digitally Included Gen-Y :Access to technology (software/applications)

HW+APP+...

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Digitally Included Gen-Y :Skills & confidence to use technology

HW+APP+SKILL+...

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Digitally Included Gen-Y :Motivation, Understanding how it can be used

HW+APP+SKILL+UDSTD+...

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Digitally Included Gen-Y :Awarness of new opportunitiesFact: Cornell University American Classbased internet usage patterns:Lowincome use internet more, for gaming & chat! (opportunity lost)Hiincome had better access, use internet less, for business & research

HW+APP+SKILL+UDSTD+AWRN+...

General General Access!Access!Hardware+Application+Skill+Understanding+AwarnessHardware+Application+Skill+Understanding+Awarness

= (digitally included)= (digitally included)

strategies

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ICTICT44DD• • raising awarness & best practicesraising awarness & best practices• • open processes, open outputs, open processes, open outputs, open participation open participation• • web 2.0 and beyond: web 2.0 and beyond: social learning, peer learning, social learning, peer learning, open education open education

CommunityCommunity• • self organizationself organization• • networks & partnershipnetworks & partnership• • grass roots movementgrass roots movement• • web 2.0 and beyond: web 2.0 and beyond: social learning, peer learning, social learning, peer learning, open education open education

ICTICT44EduEdu• • teachers & ICTteachers & ICT• • open content, open source, open content, open source, open mind open mind• • multidiciplinary / embedded ICT multidiciplinary / embedded ICT • • digital literacies, ICT as a languagedigital literacies, ICT as a language• • web 2.0 and beyond: web 2.0 and beyond: social learning, peer learning, social learning, peer learning, open education open education

Thank You !

http://www.slideshare.net/niwat0ri

Diki Andeas aka. niwat0riEmail: [email protected]: www.chickenstrip.org

Credits:Flickr CreativeCommons licensed image collections (URL at each page)