digital disruption seminar part 2 - alyka · digital disruption seminar part 2 • my story • how...
TRANSCRIPT
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DIGITAL DISRUPTION SEMINAR PART 2
• My story• How to build your marketing machine in the age of disruption• What are the disruptors in 2018+ and how to use them?
– Influencer marketing– Voice– Attribution modeling
• Q&A
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HOW TO BUILD YOUR MARKETING MACHINE IN THE AGE OF DISRUPTION
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YOU ARE A MEDIA BUSINESS
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My boyband story
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Who’s crushing it globally?
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Who’s crushing it locally? B2C
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Who’s crushing it locally? B2C & B2B
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Who’s crushing it locally? B2B & B2C
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ALYKA EXAMPLESTRONG, DIVERSIFIED ONLINE LEAD GEN
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HOW TO BUILD YOUR OWN MEDIA EMPIRE
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1. CHOOSE YOUR CHANNELS
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Where is your Audience?
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Personal Brand or Business Brand?
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What is your strength?• Writing? Long form? Short form?• Video?• Graphics?• Podcast?
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2. BE YOURSELF
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Personal, insightful, text focus
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Direct, controversial, text focus
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Funny, positive, inspiring, visual
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Fun, punchy, visual
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3. TELL STORIES
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4. CONNECT WITH INFLUENCERS & TAG THEM
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5. USE RELEVANT HASHTAGS
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6. MIX IT UP
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7. TEST YOUR CONTENT
Vs
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Which one did better?
Alyka Facebook Authentic VideoAlyka Facebook Corporate Video
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8. BE CONSISTENT
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9. RESPOND & ENGAGE WITH PEOPLE
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Fast response = good
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10. STOP OVERTHINKING
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11. RECYCLE CONTENT
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Slice and dice
• Event• Blog article• Image• Video• Podcast
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12. DON’T OBSESS OVER HIGH NUMBERS
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WHAT ARE THE DISRUPTORS IN 2018+ AND HOW YOU CAN USE THEM?
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1. Influencer Marketing
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Influencer Marketing B2B
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Step 1 Step 2 Step 3
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2. Voice
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Voice SEOTraditional SEO:• Finance broker perth• Blinds perth• Gym perth
Voice SEO:• How do I get a business loan?• What is the best blinds company near me• What is the closest kid friendly gym near me?
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Podcasting
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3. Attribution Modeling (The hockey assist)
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3. Attribution Modeling (The hockey assist)
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WHERE TO START?
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MAP YOUR MASTER STRATEGY