digital council meeting
DESCRIPTION
Digital Council Meeting. January 7, 2010. Agenda. Council Activities Update Open Council Objectives Research Presentation Roundtable Discussions Refine Open Objectives and Next Steps. Council Activities Update: Metadata. - PowerPoint PPT PresentationTRANSCRIPT
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Digital CouncilMeeting
January 7, 2010
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Agenda1. Council Activities
Update2. Open Council Objectives3. Research Presentation4. Roundtable Discussions5. Refine Open Objectives
and Next Steps
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Council Activities Update: MetadataObjective – Develop a common structure with common rules and definitions to support the B2B transfer of metadata related to audiovisual content for delivery via the Internet (compatible with other industry standards).
Benefits – Supply chain efficiency; Improved accuracy of information.
Participants – All major and some independent content providers and many key digital retailers.
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Council Activities Update: Metadata• One structure for all content types (features, shorts, episodic, etc.)• Combines selected elements of MovieLabs “Common Metadata” and additional elements defined by EMA• File types–
• Basic – descriptions such as title and artist (information about the work independent of encoding)
• Digital Asset – information about the individual encoded audio, video and subtitles, and other media included
• Package & File – describes a single packaging scenario tying in other metadata types
• Transaction Information - specific to a given transaction, typically business-related arrangements between content providers and retailers
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Council Activities Update: Metadata
Craig Seidel, VP/Digital Distribution – MovieLabs
The Details
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EMA Metadata
Publisher Retailer
Describes mediaDefines transactionsPackages files
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Video: media files
Publisher Retailer
Video
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Metadata: Describes video
PublisherRetailer
Actors: John Doe, Jane Doe, little Does.Format: Box set, Color, Dolby, DVD, NTSCLanguage: English (Dolby Digital 5.1), Spanish (Dolby Digital 5.1),Subtitles: French, SpanishRegion: Region 1 (U.S. and Canada only.)Aspect Ratio: 1.78:1Number of discs: 5Studio: ABCDEF StudiosDVD Release Date: February 31, 2009Run Time: 1731 minutes
Movie II
Trailer 2a Teaser 2a Series Trailer
Movie IIIMovie I
Movie Series
Making of Movie III
Basic and Digital Asset Metadata
Video
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MetadataBasic Metadata
Title, synopsis, runtime, actors, directors, etc.Distribution history, other IDs, sequenceRelationship to other assets
Digital Asset MetadataLanguages, encoding, etc.
Supports multiple languagesSupports new product categories such as
clips, mashups, etc.
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Relationships, regardless how complex (or strange)
Movie Series
Movie I
Movie II
Movie III
Season A2
Episode A21
Episode A22
Episode A2n
…
Season Am… Season A1
Show A
Season B2
Episode B21
Episode B22
Episode B2n
…
Season Bm… Season B1
Show B
Franchise
Season 2
Episode 1 Episode 2 Episode n…
Season m… Season 1
Show
Season 2
mashup
Show A
Episode 7 Episode 12
Season 1
Show B
Episode 1
Season 4
Episode 3
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Sample XML: Person Dita von Teese<mdtest:Person>
<md:Job><md:JobFunction>Dancer</md:JobFunction><md:JobDisplay>Burlesque Dancer</md:JobDisplay></md:Job><md:Name><md:DisplayName>Dita von Teese</md:DisplayName><md:SortName>Von Teese, Dita</md:SortName><md:FirstGivenName>Dita</md:FirstGivenName><md:FamilyName>Von Teese</md:FamilyName></md:Name><md:Gender>female</md:Gender></mdtest:Person><mdtest:Person>
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Transaction: XML files
PublisherRetailerBasic and Digital Asset
Metadata
Transaction
Video
Business rules
Time and regionwindows
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Transaction: XML files
PublisherRetailerBasic and Digital Asset
Metadata
Transaction
Video
Ancillary Files
e.g., cover art
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Transaction: XML files
PublisherRetailerBasic and Digital Asset
Metadata
Transaction
Video
Ancillary Files
Manifest
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Everything to Retailer
PublisherRetailerBasic and Digital Asset
Metadata
Transaction
Video
Ancillary Files
Manifest
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To summarize…Manifest – What’s being deliveredMetadata – information to help you sell
Everything you’d want to know about the media
How it relates to other mediaHow it’s encoded and delivered
Media – playable media to offerTransaction – What can you do with it?Ancillary – Anything else (e.g., cover art)
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Encoded in XMLEasily written and read by computersSpecified in documents and XML schema
(XSD file)Key parameters requiredAdditional optional parameters if you want to
use them (easy to ignore if you don’t)
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Where to findSpecifications and XML schemas
www.entmerch.org/metadata Primary site
www.movielabs.com/md Planned additional XML examples
ContactsMark Fisher, EMACraig Seidel, MovieLabs
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Council Activities Update: Glossary
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Council Activities Update: Events/EducationEMA Digital Media Pipeline 2009
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Council Activities Update: Events/Education
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Council Activities Update: Events/Education
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1.Universal Content Index System2.Transactional Usage Reporting3.Industry Data Repository4.Consumer Experience5.Contract Best Practices6.Rights Management Database
EMA Digital CouncilOpen Objectives
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Chris Roberts, SVP Home Entertainment & Digital – Rentrak Corp.
THE STATE OF DIGITAL DISTRIBUTION - 2010
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Roundtable Discussions• Consumer Promotion• Supply Chain Issues• Other?
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Refine Open Objectives& Define Next Steps