SMO TACTICS ON YOUTUBE

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity and increase the awareness of a product, brand or event. (WIKKi)

-> SMO on Youtube has to be considered as a Youtube/Google combo and requires you to mix SMO & SEO!

Carry on! PG1

SMO is similar to search engine optimization (SEO) in that the goal is to generate traffic and awareness for a website. It all seems pretty straight-forward to me. You? Let’s focus today on video posting:

DIGITAL COOKIE MAY 2014 UPDATE 002/05

HOW do you SMO a post on $OCIAL MEDIA PLATFORMS (Faceook, Twitter) ?

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4.

Describe in details, your video

(200/300 words no more than

400.) >> Good for SEO

5. Insert the name of your

videos within the tags offered

by YT own film editing section

>> http://www.youtube.com/ 6. Follow YT own Tips for video

uploading & presentation

>> http://buff.ly/QQd0ay

7.  Use the ‘Force’ of linking your

videos throughout the web, blogs,

Facebook pages etc…

YOU WANNA POST A VIDEO? 999 TTTIIIPPPSSS TTTOOO CCCOOONNNSSSIIIDDDEEERRR: 1. Work your film title, be

key-word centrics and use

google tool keyword planner

to find new words >>

http://buff.ly/RS72ac 2. Include those words in

your video (Google/YT

produce a title file for

metadatas)

3. Your video file name

should have those keywords

too (avoid ‘document1.mov’ )

cont.

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8. Invite your actors, directors, cast, crew to tweets, Facebook share & RT about it >> You should even make it contractual !

9. Set-up a ‘Google+’ profile &

Email account and upload a

logo/photo>> Good for overall

Google search & ranking ->

https://plus.google.com/ and

Be proactive when promoting

the video, we have to insist on

it, but be courteous and do

not TROLL!

Other partners website of the film industry are useful tools too: IMDB enable you to increase the social footpath of your movie and will lend credibility to your process.>> http://www.imdb.com/ So, Primarily: - SMO focuses on driving traffic from sources other than just the search engines, as SEO does.

An effective SMO campaign should harness the power of viral marketing; Twitter main activity for example, is generated through retweets (RT) Do not forget to include a CALL TO ACTION in every messages: ‘Share’, ‘Like’,…

Your video should benefit from those smo tactics if you take all those steps!

Enjoy your next YOUTUBE posting!

cont.

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Online Community Manager pitch by Hermann Djoumessi, MA

borderlinetv2013@gmail.com

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