digital content today & it’s consumer tim cooper director, direct & digital harlequin...
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Digital Content Today & Digital Content Today & It’s ConsumerIt’s Consumer
Tim CooperDirector, Direct & DigitalHarlequin Mills & Boon
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Over 120 titles published each month
26 languages
109 international markets
1,300 authors
50 million women readers worldwide
131 million books sold
1st publisher with 100% frontlist in eBook
Harlequin: Who are we?Harlequin: Who are we?
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SeriesSeries
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New York Times Bestsellers 2009New York Times Bestsellers 2009
4
85 titles 232 weeks
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BrandDirect consumer relationship
Harlequin DifferentiatorHarlequin Differentiator
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Digital & EditorialDigital & Editorial
Explore content with digital eyes, potential for:Extra; Prequel, bridge, companion; Shorts; Widgets; Apps; Games?
How to move content into digital ageAsk authors to think “extras” as you write
Support print salesEstablish your brand
Digital content needs to be able to stand alone
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PrequelsPrequels
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Companion StoriesCompanion Stories
Book 5
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BridgeBridge
February 2010 August 2010June 2010FREE
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Global (NA – Japan – Manga – Digital Comic – Global (NA – Japan – Manga – Digital Comic – iTunes)iTunes)
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Nonfiction “chunking”Nonfiction “chunking”
ThanksgivingChristmasTea with Debbie …
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UK Digital StrategyUK Digital Strategy
Equal pricing to paperbacks
100% availability of frontlist
Enable content sampling - “try before you buy”
Addition of exclusive eBook content
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Using Content to Sell ContentUsing Content to Sell Content
Try a Book before you buy it
Widget to share the experience
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eBook Survey: UKeBook Survey: UK
80% responders use our ‘Browse the Book’
functionality
Over 25% read 5+ eBooks / month
60% read on Laptop / PC
33% on eReaders
7% on mobile
Three Key Digital Consumer Expectations
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HMB UK eBook Sales growthHMB UK eBook Sales growth2010 = +100% 2009
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Distribution & Retail PartnersDistribution & Retail Partners
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Building a CommunityBuilding a Community
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Thank youThank you
Tim CooperTim CooperDirector, Direct & DigitalDirector, Direct & DigitalHarlequin Mills & BoonHarlequin Mills & Boon
[email protected]@hmb.co.uk