digital consumer spending in india · financial services digital media users (mn) 2020e 180-200...
TRANSCRIPT
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Digital consumer spending in India:A $100 Bn opportunity
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Digital India has catapulted in the last few years
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Propelled by three forces
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Propelled by three forces
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However, digital spending is still in an evolution phase
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Only 20% spend 60–65% of their total spends online
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$100 Bn digital consumer spending by 2020
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Online spender base grows 2-3x across sectors
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Women, non-metros and 35+ year olds will drive this growth
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The evolution of the Indian buyers
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Fashion
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Fashion: Lack of touch and feel and immediacy deters users
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Consumer Durables
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Consumer Durables: Shoppers deterred by service/repair concerns
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Travel
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Travel: Hotels - Trust and onsite payment stated to be key reasons for buying offline
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Travel: Airlines- Trust and onsite payment stated to be key reasons for buying offline
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Financial Services
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Financial Services: Offline investors prefer agents for simplicity
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Food & Grocery
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Food & Grocery: Convenience is a key trigger for frequent shoppers
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What does thismean for you?
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Large variation in triggers and barriers
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Key interventions for driving growth in digital transactions
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Key interventions for driving growth in digital transactions
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Digital comfort: Large ecommerce player in China
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Quick delivery: Large US Grocery player
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Loyalty: Japanese ecommerce & media company
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