digital citizenship, activism, and social media #udwfl
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Slides used for YALI presentation, June 30, 2014TRANSCRIPT
MATHIEU PLOURDE
JUNE 30, 2014
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Mathieu PlourdeEd.D. in Educational Leadership CandidateM.B.A.
Educational Technologist/LMS Project LeaderIT-Academic Technology ServicesUniversity of Delaware
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www.google.com/+MathieuPlourde
@mathplourdebit.ly/mathplourde
All materials for this session available online at:
bit.ly/udwfldcUnder a Creative Commons - Attribution license.
Use #UDWFL on G+, Twitter, Instagram, Flickr
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Do you have a _______ account?◦ Yes.
◦ No.
PERSONAL BRANDING AND SOCIAL MEDIA - M. PLOURDE - APRIL 2014 4
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“Our unity as a nation is sustained by free communication of thought and by easy
transportation of people and goods. The ceaseless flow of information throughout the Republic is matched by individual and commercial movement over a vast system of interconnected highways crisscrossing the country and joining at our national borders with friendly neighbors to the
north and south.
- President Eisenhower, 1955
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DATA ABOUT WEB USAGE
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Source: Internet Live Stats
Author Web Page
Audience
Audience
Audience
Reference: Grenier (2007)
Web Page
Author/Audience
Author/Audience
Author/Audience
Author/Audience
Reference: Grenier (2007)
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“By 2015, at the rate the world is building and consuming
smartphones, we’re going to have 4.5 billion such devices connecting
people worldwide.”- Michael Saylor, The Mobile Wave
(Kindle edition, location 71)
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WHERE IS THE VOICE OF THE DISENFRANCHISED?
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NEW LITERACIES IN A CONNECTED WORLD
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Published in 2012
ISBN: 9780262526135
http://amzn.com/B007D5UP9G
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“… attention is a skill that must be learned, shaped, practiced; this skill must evolve if we are
to evolve.”- Howard Rheingold
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Source: J E Therioton Flickr.com
If someone googled your name, would they find you?
◦ Yes.
◦ No.
#UDSNF12 - M. PLOURDE - SEPT. 10, 2012 20
If someone found your social media profile, would they consider you a trusted source?
◦ Yes.
◦ No.
◦ OMG, no way!
#UDSNF12 - M. PLOURDE - SEPT. 10, 2012 21
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Source: Angela Hamblen on Flickr.com
#UDSNF12 - M. PLOURDE - SEPT. 10, 2012 23
EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
#UDSNF12 - M. PLOURDE - SEPT. 10, 2012 24
EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
CURATION
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PERSONAL BRANDING AND SOCIAL MEDIA - M. PLOURDE - APRIL 2014 28
CREATING COMPELLING STORIES ONLINE
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http://invisiblechildren.com/kony/
As described in Made to Stick, Heath and Heath (2007)
SIMPLE
UNEXPECTED
CONCRETE
CREDIBLE
EMOTIONAL
STORY
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1) Start from this story from UNICEF India
https://plus.google.com/+UNICEFIndia4Children/posts/4heRZeiLYn8
OR
Choose a story from your organization
2) Pick a tagline (max two sentences)
3) Pick a picture
4) Combine them in an image quote
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DIGITAL TECHNOLOGIES HAVE A DARK SIDE TOO
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“Slacktivists don’t have to spend a Saturday doing hard labor to build a home
or sacrifice a portion of their monthly entertainment budget to a cause. They
don’t even have to move from behind the screens of their electronic devices.”
- Laura Seay, Washington Post, March 12, 2014
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“In Syria, ‘Facebook is a great database for the government now,’ said Ahed al-Hindi, a Syrian activist who was arrested at
an Internet cafe in Damascus in 2006 and left his country after being released from jail. Mr. Hindi, now with the United States-based group CyberDissidents.org, said he believes that
Facebook is doing more good than harm, helping activists form virtual organizations that could never survive if they
met face to face.”
- Scott ShaneNew York Times, January 29, 2011
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Source: Marco Crupi on Flickr.com Source: Andrew West on Flickr.com