1. BROADCASTERS CREATIVITY AND INOVATION IN THE DIGITAL AGE Presented by Mrs. Ria Pacheco-Romeo Manager- Reachcaribbean ria.pacheco-romeo@reachcaribbean.com

2. Reachcaribbean is a Media Hub located in Trinidad & Tobago. Reachcaribbean currently service approximately 25 markets. Our vision is to become the leader in promoting and marketing the Caribbean and its media to the global advertising community. Reachcaribbean 3. Reachcaribbean offer clients the convenience of : A one stop shop experience One currency (USD) Hassel free service Better value Bang for Buck! Market intelligence Reachcaribbean 4. TARGET AUDIENCE 1970S 1990S 2000 NOW!! 5. ADVERTISER 6. COMMUNICATION 7. REGIONAL GAP 8. BRIDGING THE GAP CREATIVITY INNOVATION CONSUMER ADVERTISER 9. WHATS HOT vs. WHATS NOT MARKETING METRICS IMPLEMENTATION/EXECUTION CHALLENGES 10. SOLUTION! GO DIGITAL? BE CREATIVE? BE INNOVATIVE? MERGER? 11. DIGITAL OR CONVENTIONAL CREATIVITY INNOVATION RELEVANCE THANK YOU!!