digital bytes - fear and facts about digital marketing
TRANSCRIPT
Media: Created in Kent Together we make a difference
DigitalBytes
Is my Business prepared for the digital world Steve Hamilton - KM Media Group
Media: Created in Kent Together we make a difference
• The media landscape is changing
• Local business has to embrace change in media consumption habits
• Users are now consuming more media on the move than ever
• Fear exists for businesses to use digital platforms
• Is the answer “Your local newspaper” group?
Introduction
Media: Created in Kent Together we make a difference
● Business owners know they have to be effective in the digital world
● Some do not have a website, or have one which is ineffective
● Generally, a limited knowledge of what social media can provide
● Business owners fear losing money on something they don’t understand
● Some reasons revolve around the Business owner’s own consumption habits
The Fear Exists
Media: Created in Kent Together we make a difference
Johnston Press recently published research of local SME businesses across the UK. They found:
● 66% fear that they are not using the Internet to its full potential
● 49% do not currently have a website and 71% are not mobile ready
● 50% of websites do not have a contact form, and only 39% provide a contact email address
● Amount of businesses who do not have Social Media interests:
● Facebook - 70%● Twitter - 69%● Linkedin - 89%
A Recent Survey Tells us This is True
*The study, commissioned by Johnston Press’ digital marketing service for SMEs, Digital Kitbag, carried out by BuzzBoard, analysed seven key “digital readiness” indicators across 960,350 SMEs in the U.K. in September 2014 - sme (Small and medium enterprises)
Media: Created in Kent Together we make a difference
Is this your business?
Media: Created in Kent Together we make a difference
Life is Local
97% of people spend half or most of their time within 10 miles of where they live
97%
SOURCE: ThinkMedia – Newspaper Society / The Wanted ads
Media: Created in Kent Together we make a difference
Even Google agree Life is Local
Google: proprietary research / comScore) (TMP / comScore)
82% of local searchers
follow up offline
via an in store visit, phone call or purchase
54% of consumers have substituted the internet and local search for
phone books
73% of online activity is
related to local content
61% of local searches result in purchases
Media: Created in Kent
Media: Created in Kent Together we make a difference
• Digital has overtaken TV as the media of choice for consumers
• The rise of mobile and tablet access means people are consuming in real time, on the move
• Your message can be shown to relevant audience via all platforms
• KM Media Group portfolio accounts for 62% of all adult media consumption per day
• This equates to 5hr 24 per day
What are we Consuming Daily?
Media: Created in Kent Together we make a difference
Have a look at what you currently have - does it include
• A mobile friendly website?• Do you have a business Social Media
portfolio?• Can you be found on Search
Engines?• How are you digitally signposting to
your business• What are your competitors doing in
your marketspace?• Where do your target customers
search for what you have to offer?
So what do you do next?
Media: Created in Kent Together we make a difference
Your local newspaper group, KM Digital Solutions. We offer:
• Digital audit and strategy construction
• Search Engine Optimisation• Paid Search • Social Media Strategy and
Implementation• Website Development Solutions• Digital Display Advertising on the
fastest growing Regional News Network in the UK
• A willing ear, and high levels of expertise!
Introducing….
Media: Created in Kent Together we make a difference
• Don’t ignore digital evolvement• The largest audience for your needs
exists online• Take as much pride in your digital
identity as you do in your office, shop. Reputation is just as important online as it is offline.
• If you do not have the resource, expertise within your business then seek it out externally
• And above all, do not fear digital
Whatever you do next...
Media: Created in Kent Together we make a difference
Thanks for listening