Brand Telefónica S.A.

Digital

Business_#1 Mg. Alejandro M. Salevsky

Lic. Juan Manuel Cascone

2

Global BI

Telefónica S.A.

What Digital

Business is?_

3

Global BI

Telefónica S.A.

Welcome to the

information era_

• Re-evolution

• A New economy

and a new society is

growing

• We are in a new

era_

6

Global BI

Telefónica S.A.

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Do not use this one

247 are sent

every day.

(Up to 80% are spam.)

billion EMAILS

10%

of all photos ever

taken were taken

in 2011.

Technology Adoption Cycle_

7

Global BI

Telefónica S.A.

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1100101 100101110011001100

1111001 011100110011001101

100100 100101100110110010

101 00110011001010110

010101011

Do not use this one

247 are sent

every day.

(Up to 80% are spam.)

billion EMAILS

10%

of all photos ever

taken were taken

in 2011.

Long Tail

The Long Tail_

8

Global BI

Telefónica S.A.

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01010 100101110011001100

1111001 011100110011001100

1100101 100101110011001100

1111001 011100110011001101

100100 100101100110110010

101 00110011001010110

010101011

Do not use this one

247 are sent

every day.

(Up to 80% are spam.)

billion EMAILS

10%

of all photos ever

taken were taken

in 2011.

The Long Tail_

9

Global BI

Telefónica S.A.

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01010 100101110011001100

1111001 011100110011001100

1100101 100101110011001100

1111001 011100110011001101

100100 100101100110110010

101 00110011001010110

010101011

Do not use this one

247 are sent

every day.

(Up to 80% are spam.)

billion EMAILS

10%

of all photos ever

taken were taken

in 2011.

Generations_

10

Global BI

Telefónica S.A.

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101 011100001100110110

01010 100101110011001100

1111001 011100110011001100

1100101 100101110011001100

1111001 011100110011001101

100100 100101100110110010

101 00110011001010110

010101011

Do not use this one

247 are sent

every day.

(Up to 80% are spam.)

billion EMAILS

10%

of all photos ever

taken were taken

in 2011.

Big Data_

11

Global BI

Telefónica S.A.

Who we are_ (&what’s our role in

the new world)_

Mg. Alejandro M. Salevsky

•MBA / BBA UCA

•Corporate & strategic finance professor (UCA)

•Global BI manager in Telefonica S.A. (NYSE: TAR)

•Innovation & new tech researcher & fan

Lic. Juan Manuel Cascone

•BBA UCA

•Corporate & strategic finance professor (UCA)

•Controller manager in Grupo Assa S.A.

+ Keynote

guests_

12

Global BI

Telefónica S.A.

What Digital Business Is_ We’ll study, work, discuss and learn

Economy

Business models

Psicology

Human mind

Sociology

Human behaviour

Holistic view

•Marketing •Sociology •Finance •Psicology •Technology •Ethics

13

Global BI

Telefónica S.A.

What Digital

business needs from

you_

•Be here in mind and soul!

•Read and think

•Work, disrupt & deliver