digital breakfast social you 2016
TRANSCRIPT
Digital Breakfast: Trends & Technologies@hellosocialyou @homeofbombay
WELCOME
09:15 – 09:40 Social You: Tech & Apps
09:40 – 10:05 Visible Digital: Search & Mobile
10:05 – 10:15 Q&A
10:15 – 10:30 Networking
10:30 onwards Self Discovery Tour
TECH & APPSPayment Gateways, E-Commerce Platforms, In-App Customer Service
TRADITIONAL PAYMENT GATEWAYS
• What are traditional payment gateways?
• Slow implementation times
• Dated implementation methods
• Admin and process overheads
• Usability and branding
A BETTER APPROACH
• What are hosted payment gateways?
• Device and implementation agnostic
• API Driven
• Simple and quick to implement
• Reduced admin overheads
“The best online credit card processor for small business”
Source: www.businessnewsdaily.com(March 2016)
• Flexible implementation
• Mobile device friendly
• No merchant account required
• Cost effective
• Allows for growth
• Perfect for testing
• Quick to market
• Beautiful interface
www.stripe.com
TRADITIONAL E-COMMERCE PLATFORMS
• What are traditional e-commerce platforms?
• Long time to market
• Self-hosted infrastructure overheads
• Incredible complexity
• Management companies
A BETTER APPROACH
• What are hosted e-commerce solutions?
• Third party infrastructure
• Quick to market
• Refined user interface
“Foxycart has allowed us to create our own complete and custom eCommerce solution.”
Source: www.foxycart.com/whos-using-foxy (May 2016)
• Multiple Stores
• Refined User Interface
• Product Types
• Product Customisation
• Transaction Extras
• Internationalization
• Single Sign On and Integration
• Level 1 PCI-DSS Compliance
www.foxycart.com
WHERE DOES PAYPAL FIT IN?
100 Currencies
Supported Worldwide
11% of all UK
E-Commerce transactions
20% Completed
on a mobile device
22 million UK accounts
created since launch
What’s the point?
Iteration
Design
Code
Release
Test
What about cost?
Sales Per Month 100 1,000 100 1,000 100 1,000 100 1,000
Average Product Price £10.00 £10.00 £100.00 £100.00 £10.00 £10.00 £100.00 £100.00
Implementation Costs £20k £20k £20k £20k £40k £40k £40k £40k
Annual Costs £0.5k £6k £2k £21k £6k £6.5k £6k £6.5k
1 Year Cost £20.5k £26.0k £22.0k £41.0k £46.0k £46.5k £46.0k £46.5k
2 Year Cost £21.0k £32.0k £24.0k £62.0k £52.0k £53.0k £52.0k £53.0k
5 Year Cost £22.5k £50.0k £30.0k £125.0k £70.0k £72.5k £70.0k £72.5k
10 Year Cost £25.0k £80.0k £50.0k £230.0k £100.0k £105.0k £100.0k £105.0k
+ +
Social media has been instrumental in cutting down response times.
46m 20s 12m 21s 20m 29s 29m 24s 20m 20s
• Most popular global App (Apr 2016)
• 64 billion messages everyday (statistic.com: Jun 2016)
• More than 1 billion monthly active users (statistic.com: Jun 2016)
• Simple, no complex UI to understand
• One-to-one relationship, personal
• Widespread adoption
SNAPCHAT
• 100 million daily active users globally (Snapchat: May 2015)
• Snapchat Surpasses Twitter in Android Installs (CNBC: May 2016)
• On-demand geo-filters (including metrics)
• Reach new markets (users: 13 to 34 year olds)
MESSENGER
• 900 million monthly active users (Statistic.com: Apr 2016)
• SDK for developers / brands
• Chatbots for customer service
• Chatbots for e-commerce transactions
Beyond the sale
• Lightweight, agile systems
• Test uptake whilst keeping costs down
• Real-time customer service
• Personalise or one-to-many relationships
Emily Wilkinson Dan Eastley
Managing Director Technical Director
@ewilko
@DanEastley
Satisfying Interactions:Current Trends In SEO
Matt Hayman
Fundamental PrinciplesGoogle’s core algorithm has always drawn from the academic
journal citation model
Generally speaking the more citations a paper has the more authority it has
Generally speaking a website’s citations (links) indicate a level of authority
Being RelevantLinks by themselves are not enough
Relevance is key
Relevance factors include:Who links to youOver what periodHow users interact with your site
Parenting Blog
Clothing Designer
Other Bloggers
Consumer News
Forums
Social MediaNews Sites
Local Clothing Outlets
Awards Websites
Advertorials
Topical Relevance
What Does Google Care About?
You Using Google
RankBrainA further move to understand themeaning or intent behind searches
“dairy milk prices”
or
Potential Factors:• Pogosticking• Click Through Rate• Time on page/site, click depth• Returning to the site or page• Sharing/amplification/engagement• Page speed
Three Audiences With Different Needs
Contemplation Preparation Action
Browsing aHighSt Windowshopping /Enteringtheshop
Seeking aspecificshop,readytobuy
SEO/UX/ContentResearchBased,
HighPerceivedValue
SEO/UX/ContentSocialProof,
TargetConcerns,MicroConversions
SEO/UX/ContentDirectAccess toGoal,
ConversionOptimisation
PPCBroad terms,
potentiallylowROI
PPCLongtailterms withspecificlandingpages,Remarketing
PPCHighvaluetermswith
dedicatedLPs,DirectAccesstoGoal,
Remarketing
Teamwork.com
Contemplation Preparation Action
Browsing Interested Committed
SEO/Content“Projectmanagement
software”
SEO/Content“Basecampalternative”
SEO/Content“Teamworkvs Basecamp”
Real World Examples• Pogosticking• Click Through Rate• Time on page/site, click depth• Returning to the site or page• Sharing/amplification/engagement• Page speed