digital branding - first impressions last a lifetime

77
Digital Branding: First Impressions Last a Lifetime By Kersten Anderson Owner at Speakeasy Market Strategies Saturday, August 9, 14

Upload: kersten-anderson-mba

Post on 11-Aug-2014

281 views

Category:

Career


5 download

DESCRIPTION

Don't wait until you are on the hunt for a new job to begin the process of branding yourself online. Recruiters are continually using social media to find candidates, which is why you need to make sure you are putting your best foot forward and have a positive digital footprint. This presentation was first shared with a group of student leaders at Oral Roberts University to help give first steps to building an online reputation that will groom them to have the career they want.

TRANSCRIPT

Page 1: Digital Branding - First Impressions Last a Lifetime

Digital Branding: First Impressions Last a Lifetime

By Kersten Anderson

Owner at Speakeasy Market Strategies

Saturday, August 9, 14

Page 2: Digital Branding - First Impressions Last a Lifetime

In case you didn’t know...

Stats from the Jobvite Job Seeker Nation Study 2014Saturday, August 9, 14

Page 3: Digital Branding - First Impressions Last a Lifetime

In case you didn’t know...• Over 90% of companies are planning to use social

networks to find job candidates.

Stats from the Jobvite Job Seeker Nation Study 2014Saturday, August 9, 14

Page 4: Digital Branding - First Impressions Last a Lifetime

In case you didn’t know...• Over 90% of companies are planning to use social

networks to find job candidates.

• This highlights the importance of having an active profile on sites like LinkedIn, Facebook, and Twitter.

Stats from the Jobvite Job Seeker Nation Study 2014Saturday, August 9, 14

Page 5: Digital Branding - First Impressions Last a Lifetime

In case you didn’t know...• Over 90% of companies are planning to use social

networks to find job candidates.

• This highlights the importance of having an active profile on sites like LinkedIn, Facebook, and Twitter.

• Two thirds of employers say they have successfully filled a job using social networking.

Stats from the Jobvite Job Seeker Nation Study 2014Saturday, August 9, 14

Page 6: Digital Branding - First Impressions Last a Lifetime

In case you didn’t know...• Over 90% of companies are planning to use social

networks to find job candidates.

• This highlights the importance of having an active profile on sites like LinkedIn, Facebook, and Twitter.

• Two thirds of employers say they have successfully filled a job using social networking.

• 89% of recruiters have hired through LinkedIn.

Stats from the Jobvite Job Seeker Nation Study 2014Saturday, August 9, 14

Page 7: Digital Branding - First Impressions Last a Lifetime

In case you didn’t know...• Over 90% of companies are planning to use social

networks to find job candidates.

• This highlights the importance of having an active profile on sites like LinkedIn, Facebook, and Twitter.

• Two thirds of employers say they have successfully filled a job using social networking.

• 89% of recruiters have hired through LinkedIn.

• What you say and do on social media sites can impact your career.

Stats from the Jobvite Job Seeker Nation Study 2014Saturday, August 9, 14

Page 8: Digital Branding - First Impressions Last a Lifetime

Saturday, August 9, 14

Page 9: Digital Branding - First Impressions Last a Lifetime

Saturday, August 9, 14

Page 10: Digital Branding - First Impressions Last a Lifetime

What are recruiters & businesses looking for?

Saturday, August 9, 14

Page 11: Digital Branding - First Impressions Last a Lifetime

What are recruiters & businesses looking for?

• 73% of recruiters will check out your social media regardless if you provided the links to them or not.

Saturday, August 9, 14

Page 12: Digital Branding - First Impressions Last a Lifetime

What are recruiters & businesses looking for?

• 73% of recruiters will check out your social media regardless if you provided the links to them or not.

• It’s important that you have profiles on LinkedIn, Facebook, and Twitter at a minimum.

Saturday, August 9, 14

Page 13: Digital Branding - First Impressions Last a Lifetime

What are recruiters & businesses looking for?

• 73% of recruiters will check out your social media regardless if you provided the links to them or not.

• It’s important that you have profiles on LinkedIn, Facebook, and Twitter at a minimum.

➡If you don’t have these, you will not seem relevant and companies might think that you’re hiding something.

Saturday, August 9, 14

Page 14: Digital Branding - First Impressions Last a Lifetime

What are recruiters & businesses looking for?

• 73% of recruiters will check out your social media regardless if you provided the links to them or not.

• It’s important that you have profiles on LinkedIn, Facebook, and Twitter at a minimum.

➡If you don’t have these, you will not seem relevant and companies might think that you’re hiding something.

• Companies are inspecting social profiles to weed out candidates and see if you are a good culture fit.

Saturday, August 9, 14

Page 15: Digital Branding - First Impressions Last a Lifetime

Where to Start....

Saturday, August 9, 14

Page 16: Digital Branding - First Impressions Last a Lifetime

LinkedIn 101

Saturday, August 9, 14

Page 17: Digital Branding - First Impressions Last a Lifetime

• Post a professional profile picture.

LinkedIn 101

Saturday, August 9, 14

Page 18: Digital Branding - First Impressions Last a Lifetime

• Post a professional profile picture.

• Update ALL relevant work experience.

LinkedIn 101

Saturday, August 9, 14

Page 19: Digital Branding - First Impressions Last a Lifetime

• Post a professional profile picture.

• Update ALL relevant work experience.

• Update contact information.

LinkedIn 101

Saturday, August 9, 14

Page 20: Digital Branding - First Impressions Last a Lifetime

• Post a professional profile picture.

• Update ALL relevant work experience.

• Update contact information.

• Use keywords in your tagline (its SEO friendly).

LinkedIn 101

Saturday, August 9, 14

Page 21: Digital Branding - First Impressions Last a Lifetime

• Post a professional profile picture.

• Update ALL relevant work experience.

• Update contact information.

• Use keywords in your tagline (its SEO friendly).

• Always link back any other social media you have.

LinkedIn 101

Saturday, August 9, 14

Page 22: Digital Branding - First Impressions Last a Lifetime

Saturday, August 9, 14

Page 23: Digital Branding - First Impressions Last a Lifetime

• Your online reputation is increased with the addition of endorsements & recommendations.

Saturday, August 9, 14

Page 24: Digital Branding - First Impressions Last a Lifetime

• Your online reputation is increased with the addition of endorsements & recommendations.

• Have meaningful recommendations from people who worked closest with you.

Saturday, August 9, 14

Page 25: Digital Branding - First Impressions Last a Lifetime

• Your online reputation is increased with the addition of endorsements & recommendations.

• Have meaningful recommendations from people who worked closest with you.

• How do you get them?

Saturday, August 9, 14

Page 26: Digital Branding - First Impressions Last a Lifetime

• Your online reputation is increased with the addition of endorsements & recommendations.

• Have meaningful recommendations from people who worked closest with you.

• How do you get them?

➡Ask and you shall receive.

Saturday, August 9, 14

Page 27: Digital Branding - First Impressions Last a Lifetime

Saturday, August 9, 14

Page 28: Digital Branding - First Impressions Last a Lifetime

• Project your expertise and knowledge in your field with LinkedIn Posts and SlideShare.

Saturday, August 9, 14

Page 29: Digital Branding - First Impressions Last a Lifetime

• Project your expertise and knowledge in your field with LinkedIn Posts and SlideShare.

• LinkedIn Posts are mini blog posts.

Saturday, August 9, 14

Page 30: Digital Branding - First Impressions Last a Lifetime

• Project your expertise and knowledge in your field with LinkedIn Posts and SlideShare.

• LinkedIn Posts are mini blog posts.

• SlideShare is a platform that allows you to upload and embed slideshows on your profile.

Saturday, August 9, 14

Page 31: Digital Branding - First Impressions Last a Lifetime

Reach Your Target & Set Yourself Apart

Saturday, August 9, 14

Page 32: Digital Branding - First Impressions Last a Lifetime

Reach Your Target & Set Yourself Apart• Join and connect with groups within your area

and field.

Saturday, August 9, 14

Page 33: Digital Branding - First Impressions Last a Lifetime

Reach Your Target & Set Yourself Apart• Join and connect with groups within your area

and field.

• Create discussions and comment.

Saturday, August 9, 14

Page 34: Digital Branding - First Impressions Last a Lifetime

Reach Your Target & Set Yourself Apart• Join and connect with groups within your area

and field.

• Create discussions and comment.

➡This sets you apart from other professionals in your field, making you the expert.

Saturday, August 9, 14

Page 35: Digital Branding - First Impressions Last a Lifetime

Reach Your Target & Set Yourself Apart• Join and connect with groups within your area

and field.

• Create discussions and comment.

➡This sets you apart from other professionals in your field, making you the expert.

• Social Proof:

Saturday, August 9, 14

Page 36: Digital Branding - First Impressions Last a Lifetime

Reach Your Target & Set Yourself Apart• Join and connect with groups within your area

and field.

• Create discussions and comment.

➡This sets you apart from other professionals in your field, making you the expert.

• Social Proof:

➡I landed my largest client by simply answering a question in the Tulsa Networking Professionals group.

Saturday, August 9, 14

Page 37: Digital Branding - First Impressions Last a Lifetime

Reach Your Target & Set Yourself Apart• Join and connect with groups within your area

and field.

• Create discussions and comment.

➡This sets you apart from other professionals in your field, making you the expert.

• Social Proof:

➡I landed my largest client by simply answering a question in the Tulsa Networking Professionals group.

➡You can send InMail to contacts that are within the same group as you.

Saturday, August 9, 14

Page 38: Digital Branding - First Impressions Last a Lifetime

Reach Your Target & Set Yourself Apart• Join and connect with groups within your area

and field.

• Create discussions and comment.

➡This sets you apart from other professionals in your field, making you the expert.

• Social Proof:

➡I landed my largest client by simply answering a question in the Tulsa Networking Professionals group.

➡You can send InMail to contacts that are within the same group as you.

➡See if your potential employers are in groups and join them, this allows you to connect with them if they are out of your network.

Saturday, August 9, 14

Page 39: Digital Branding - First Impressions Last a Lifetime

Facebook 101

Saturday, August 9, 14

Page 40: Digital Branding - First Impressions Last a Lifetime

Facebook 101• Facebook has seen the biggest increase in usage by

recruiters to find job candidates (over 65%).

Saturday, August 9, 14

Page 41: Digital Branding - First Impressions Last a Lifetime

Facebook 101• Facebook has seen the biggest increase in usage by

recruiters to find job candidates (over 65%).

• One in every four recruiters has successfully found a candidate on Facebook.

Saturday, August 9, 14

Page 42: Digital Branding - First Impressions Last a Lifetime

Facebook 101• Facebook has seen the biggest increase in usage by

recruiters to find job candidates (over 65%).

• One in every four recruiters has successfully found a candidate on Facebook.

• Companies are using Facebook to discover talent and aren’t hiring directly from the site.

Saturday, August 9, 14

Page 43: Digital Branding - First Impressions Last a Lifetime

Facebook 101• Facebook has seen the biggest increase in usage by

recruiters to find job candidates (over 65%).

• One in every four recruiters has successfully found a candidate on Facebook.

• Companies are using Facebook to discover talent and aren’t hiring directly from the site.

➡They are creating Facebook pages and promoting them, as well as jobs, through the Facebook Ads platform.

Saturday, August 9, 14

Page 44: Digital Branding - First Impressions Last a Lifetime

Facebook 101• Facebook has seen the biggest increase in usage by

recruiters to find job candidates (over 65%).

• One in every four recruiters has successfully found a candidate on Facebook.

• Companies are using Facebook to discover talent and aren’t hiring directly from the site.

➡They are creating Facebook pages and promoting them, as well as jobs, through the Facebook Ads platform.

➡Recruiters are using Facebook groups, advertising and their corporate Facebook careers page in order to source candidates.

Saturday, August 9, 14

Page 45: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?

Saturday, August 9, 14

Page 46: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?• “Like” companies you are interested in working for or admire.

Saturday, August 9, 14

Page 47: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?• “Like” companies you are interested in working for or admire.

• Make sure you’ve turned on your privacy settings.

Saturday, August 9, 14

Page 48: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?• “Like” companies you are interested in working for or admire.

• Make sure you’ve turned on your privacy settings.

• Be careful what you post!

Saturday, August 9, 14

Page 49: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?• “Like” companies you are interested in working for or admire.

• Make sure you’ve turned on your privacy settings.

• Be careful what you post!

➡Regardless of your settings be careful...at times your “friend” network could hurt your online image.

Saturday, August 9, 14

Page 50: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?• “Like” companies you are interested in working for or admire.

• Make sure you’ve turned on your privacy settings.

• Be careful what you post!

➡Regardless of your settings be careful...at times your “friend” network could hurt your online image.

➡Do NOT have provocative or irresponsible images on your page (if you wouldn’t let grandma see it DON’T post it!)

Saturday, August 9, 14

Page 51: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?• “Like” companies you are interested in working for or admire.

• Make sure you’ve turned on your privacy settings.

• Be careful what you post!

➡Regardless of your settings be careful...at times your “friend” network could hurt your online image.

➡Do NOT have provocative or irresponsible images on your page (if you wouldn’t let grandma see it DON’T post it!)

➡Use proper grammar.

Saturday, August 9, 14

Page 52: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?• “Like” companies you are interested in working for or admire.

• Make sure you’ve turned on your privacy settings.

• Be careful what you post!

➡Regardless of your settings be careful...at times your “friend” network could hurt your online image.

➡Do NOT have provocative or irresponsible images on your page (if you wouldn’t let grandma see it DON’T post it!)

➡Use proper grammar.

Saturday, August 9, 14

Page 53: Digital Branding - First Impressions Last a Lifetime

Twitter 101

Saturday, August 9, 14

Page 54: Digital Branding - First Impressions Last a Lifetime

Twitter 101• More than half of recruiters (54%) now use Twitter

as part of their talent search.

Saturday, August 9, 14

Page 55: Digital Branding - First Impressions Last a Lifetime

Twitter 101• More than half of recruiters (54%) now use Twitter

as part of their talent search.

• Only 15% of recruiters surveyed have actually hired a candidate through Twitter.

Saturday, August 9, 14

Page 56: Digital Branding - First Impressions Last a Lifetime

Twitter 101• More than half of recruiters (54%) now use Twitter

as part of their talent search.

• Only 15% of recruiters surveyed have actually hired a candidate through Twitter.

• Companies are using Twitter to post job openings.

Saturday, August 9, 14

Page 57: Digital Branding - First Impressions Last a Lifetime

Twitter 101• More than half of recruiters (54%) now use Twitter

as part of their talent search.

• Only 15% of recruiters surveyed have actually hired a candidate through Twitter.

• Companies are using Twitter to post job openings.

• They are using third party companies, such as Tweet My Jobs and Twit Job Search, to promote job listings.

Saturday, August 9, 14

Page 58: Digital Branding - First Impressions Last a Lifetime

What does this mean for you?

Saturday, August 9, 14

Page 59: Digital Branding - First Impressions Last a Lifetime

• Follow companies you want to work for on Twitter.

What does this mean for you?

Saturday, August 9, 14

Page 60: Digital Branding - First Impressions Last a Lifetime

• Follow companies you want to work for on Twitter.

• Pay attention for job listings

What does this mean for you?

Saturday, August 9, 14

Page 61: Digital Branding - First Impressions Last a Lifetime

• Follow companies you want to work for on Twitter.

• Pay attention for job listings

➡Create lists & use the power of the hashtag.

What does this mean for you?

Saturday, August 9, 14

Page 62: Digital Branding - First Impressions Last a Lifetime

• Follow companies you want to work for on Twitter.

• Pay attention for job listings

➡Create lists & use the power of the hashtag.

• Interact via Twitter with employees who work at these companies.

What does this mean for you?

Saturday, August 9, 14

Page 63: Digital Branding - First Impressions Last a Lifetime

• Follow companies you want to work for on Twitter.

• Pay attention for job listings

➡Create lists & use the power of the hashtag.

• Interact via Twitter with employees who work at these companies.

• It’s important to have a strong profile and several Tweets under your belt before you start truly utilizing Twitter to help you pursue work.

What does this mean for you?

Saturday, August 9, 14

Page 64: Digital Branding - First Impressions Last a Lifetime

What should I post on social media?

Saturday, August 9, 14

Page 65: Digital Branding - First Impressions Last a Lifetime

What should I post on social media?• Content from experts in your field.

Saturday, August 9, 14

Page 66: Digital Branding - First Impressions Last a Lifetime

What should I post on social media?• Content from experts in your field.

• Causes and content that is relevant to you.

Saturday, August 9, 14

Page 67: Digital Branding - First Impressions Last a Lifetime

What should I post on social media?• Content from experts in your field.

• Causes and content that is relevant to you.

➡No, do NOT post about Grumpy Cat all the time.

Saturday, August 9, 14

Page 68: Digital Branding - First Impressions Last a Lifetime

What should I post on social media?• Content from experts in your field.

• Causes and content that is relevant to you.

➡No, do NOT post about Grumpy Cat all the time.

➡But do use your personality in your posts to show off who you are.

Saturday, August 9, 14

Page 69: Digital Branding - First Impressions Last a Lifetime

What should I post on social media?• Content from experts in your field.

• Causes and content that is relevant to you.

➡No, do NOT post about Grumpy Cat all the time.

➡But do use your personality in your posts to show off who you are.

➡Companies hire people, not robots.

Saturday, August 9, 14

Page 70: Digital Branding - First Impressions Last a Lifetime

Digital Branding Tips

Saturday, August 9, 14

Page 71: Digital Branding - First Impressions Last a Lifetime

Digital Branding Tips• Buy your name URL.

Saturday, August 9, 14

Page 72: Digital Branding - First Impressions Last a Lifetime

Digital Branding Tips• Buy your name URL.

• Claim all of your personal branding social media now.

Saturday, August 9, 14

Page 73: Digital Branding - First Impressions Last a Lifetime

Digital Branding Tips• Buy your name URL.

• Claim all of your personal branding social media now.

• Create an about.me website.

Saturday, August 9, 14

Page 74: Digital Branding - First Impressions Last a Lifetime

Digital Branding Tips• Buy your name URL.

• Claim all of your personal branding social media now.

• Create an about.me website.

• Use your social media on your resume.

Saturday, August 9, 14

Page 75: Digital Branding - First Impressions Last a Lifetime

Digital Branding Tips• Buy your name URL.

• Claim all of your personal branding social media now.

• Create an about.me website.

• Use your social media on your resume.

• Create a video resume.

Saturday, August 9, 14

Page 76: Digital Branding - First Impressions Last a Lifetime

Digital Branding Tips• Buy your name URL.

• Claim all of your personal branding social media now.

• Create an about.me website.

• Use your social media on your resume.

• Create a video resume.

• Get creative.

Saturday, August 9, 14

Page 77: Digital Branding - First Impressions Last a Lifetime

Contact Kersten Anderson

918-550-2115

[email protected]

www.SpeakeasyMarketStrategies.com

Twitter: @SpeakeasyStrat

For more Branding & Social Media help...

Saturday, August 9, 14