digital book printing challenge or opportunity

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Version: [3.3] Classification: In Confidence Owner: [Graham Moore] March 2014 Digital Book Printing – challenge or opportunity ? Roger Christiansen Market Development Manager Ricoh Europe [email protected]

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There's a lot change and disruption in the book printing market today.However they are also creating new opportunities for Book printers to add value to book printing and generate new service opportunities for you

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Page 1: Digital book printing challenge or opportunity

Version: [3.3] Classification: In Confidence Owner: [Graham Moore]

March 2014

Digital Book Printing – challenge or opportunity ?

Roger ChristiansenMarket Development ManagerRicoh Europe

[email protected]

Page 2: Digital book printing challenge or opportunity

The challenge Introducing digital print

Agenda

How to adapt to market challenges

Summary

New opportunities

2

Page 3: Digital book printing challenge or opportunity

Change in the market …

3

AveragePrint runs

79% of all print runs for books

are under 5,000 copies (Pira)

eBook share is growing.

c. 25% in North America, less in

Europe

Digital

Platforms

No of Titles

published

530,000 new titles in print in 2011 –

growth of 8% since 2007 (Euro Book Publishing

Statistics)

Page 4: Digital book printing challenge or opportunity

Implications for Book printers

Short runs are here to stay

Publishers are looking for more flexible production models to minimise inventory – print on demand

Challenge creates opportunities

4

Local production ?

Crossmedia ?

Customisation?

Page 5: Digital book printing challenge or opportunity

What do Publishers want ?

• Partnership – “book publishers and printers need to exchange an enormous amount of information if a print agreement is to be successful”

• Publishers want to reduce inventory/cost and expand sales by keeping titles in print.

• Publishers need to work closely with Printers on forecasting print volumes etc.

• Printers want to enhance their service platforms and add new profitable sales by keeping alive more “long tail” titles.

• Using the publisher’s data, printers decide which equipment to acquire

• Printers provide a plan and price based on a cost model that utilizes equipment options, depreciation, labor, maintenance, consumables, overhead, productivity and margin.

5

Advice from Penguin Books (USA)

Published by Ricoh

Page 6: Digital book printing challenge or opportunity

How to adapt to these challenges

6

Page 7: Digital book printing challenge or opportunity

Implications of short runs

Short Runs

• The new world order!

• Lots of small orders

• Automated workflow is key

• Wastage is very costly

ProductionEfficiency

Long Runs

• Traditional book print model

• Small quantities of large orders

• Workflow – manual intervention is common

• Wastage can be acceptable

ImportantEssential

Page 8: Digital book printing challenge or opportunity

How to introduce digital

Business as usual: Offset and digital

Digital optimised100% digital

Print ondemandOffset Print on

demandOffsetPrint ondemand

Outsource Digital

Decreasing print runs

Page 9: Digital book printing challenge or opportunity

Scenario – Offset and Digital

YOUR GOALS: • Same product produced cost-effectively on both digital

and Offset• “Offset substitutable”

• Smooth transition

Print ondemand

Offset

OffsetDigital

Workflow

MIS

500+ (typical)500 or less (typical)

Paper types

Finishing

Colour Management

Page 10: Digital book printing challenge or opportunity

Scenario – Digital optimised

Copyright Ricoh Europe PLC 2013

YOUR GOALS: • Make most of digital technologies and future innovations

• Maximum efficiency – automated production

• 1 to 1,500 books (or more!)

Print ondemand

Copyright Ricoh Europe PLC 2013

ConveyorBelt

Cut &Stack

PlowFolder

PullingUnit

Buffer

Mono or colourinkjet engines

Unwinder

Book blocks coming off the end of the production line

Order via Web2Print

Page 11: Digital book printing challenge or opportunity

Ricoh’s solutions

Hardware portfolio

Software & Services

Total GreenProduction Printing

Carbon Balanced Printing

RecyclingGreen

consultancyRecycled

media

High volume Continuous feed presses

IP5000colour presses

IP4100mono press

Wide formatCAD & graphics printers Pro™ L4130 & 4160

large format

MP CW2200SP wide format

Professional Servicesconsultancy

PrecisionMarketing

TotalFlow implementation services

Business Driver Programme services

Mid volumeCut sheet presses

Pro™ C901Graphic Arts +

NEW Pro™8100 mono press

MonoColour

Low volume Cut sheet printers

Pro™ C651/751 series

Pro™ C5110 SeriesNEW

Strategic solutions Intelligent Marketing

Critical Communications

Managing Enterprise Output

NEW NEW

Workflow softwareTotalFlow Prep,

Production Mgr v3.0 & Path

Marketing asset management/W2P Ricoh

ProcessDirector including Express

MISNEW

Page 12: Digital book printing challenge or opportunity

New opportunities

MarketingServices

Added Value

Link the printed page to digital

content

Customisation

Page 13: Digital book printing challenge or opportunity

New opportunities: Link Print to Digital

• Linking printed page to digital for an enhanced customer experience

• Ricoh Clickable Paper allows you to link printed images to digital content via smartphones and tablets

A UK book printer uses Ricoh CP to

provide value-added Videos for readers

A Dutch Magazine uses Ricoh CP to track responses to printed adverts

Page 14: Digital book printing challenge or opportunity

New opportunities: Marketing Services

• Opportunity for PSPs to provide additional services

– Multi-platform options: print, digital, eReader etc

– Digital marketing: social media to engage readers

– Cross media to enhance the customer experience and created a “walled garden”

Walled garden – consistent experience

Page 15: Digital book printing challenge or opportunity

New opportunities: Custom Publishing

Digital print opens up opportunities to customise, version and personalise

“We’re not asking for a lot of customization right now, but we may in the future”, Mike

Gallagher, Penguin VP

In North America there is already a huge market for Custom textbooks – c. 14% of the market (Interquest)

This market has not taken off yet in Europe, but all major Academic Publishers in US have Custom textbooks offerings

Page 16: Digital book printing challenge or opportunity

Next actionsSummary

Challenge or opportunity ?

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Page 17: Digital book printing challenge or opportunity

You can make short run book print profitable

Copyright Ricoh Europe PLC 2013

PROFIT

Evaluateyour short

run publishingoutput

Removeas many

human touchpoints aspossible

Lookinto colour

management &optimisation

Knowyour

currentworkflow

costs

Invest insoftware thatsaves moneyimmediately

Go beyondon demand

book printing

Page 18: Digital book printing challenge or opportunity

Summary

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You can make short run printing a profitable business

• Embrace digital print to deliver what Publishers need

• Introduce new innovations to add value to Book printing and generate new service opportunities for you

Page 19: Digital book printing challenge or opportunity

Thank you

Questions?