digital banking in 2012
Post on 17-Oct-2014
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In this webinar Backbase's CEO and co-founder, Jouk Pleiter along with Head of Marketing, Jelmer de Jong, will share the latest developments in mobile banking, user experience, advanced personalization and the new, self-directed consumer.TRANSCRIPT
Customer Experience Solutions. Delivered. 1
Digital Banking in 2012
Outlook & Trends
Customer Experience Solutions. Delivered. 2
Our latest white paper on Engagement Banking is available for download at:
banking.backbase.com/adv/futureofbanking-whitepaper.php
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Key Focus Area’s for 2012
Self-Directed Customer
User Experience
Mobile Banking
Personal & Relevant
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Self-Directed
Customer
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Emerging Customer Behavior
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Emerging Changes in Customer Behaviro
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Paradigm Shift: From ‘Inside-out’ to ‘Outside-in’
INTERNALSYSTEMS
AND PLATFORMS
Inside-Out
Outside-In
CUSTOMEREXPERIENCE
LAYERLOOSELYCOUPLED
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User ExperienceDesign
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User Experience Design
Customer Experience Solutions. Delivered. 13
focused campaignsfocused campaigns
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Ubiquity
Mobile Banking
Customer Experience Solutions. Delivered. 24
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Personal &
Relevant
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Personal & Relevant
Targeting
Profile A
Profile B
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Personal & Relevant
Segmentation
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Personal & Relevant
Customization
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Thank YouWWW.BACKBASE.COM
NEW YORK : +1 646 478 7538
AMSTERDAM: +31 20 465 8888