digital automotive marketing guide 2014

CHANGE YOUR BUSINESS IN 15 DAYS

THE COMPLETE GUIDE TO DIGITAL MARKETING FOR AUTOMOTIVE MANAGERS 2014 2014 EditionPublished March 2014Published by Salvatore Thomas CarbegravewwwstcarbecomVersion 10 copyCopyright 2014 Salvatore Thomas Carbegrave

Table of ContentsCredits and copyright_________________________________ Before we start______________________________________ How to use this guide ________________________________ STEP 1 GET YOUR MIND ON DIGITAL MODE________________ Day 1 -shy‐ Automotive is online____________________________ Day 2-shy‐ Letrsquos focus_____________________________________ Day 3-shy‐ Business Timing ________________________________ STEP 2 TOOLS AND GOALS_____________________________ Day 4-shy‐ The Automotive Digital Marketing Scheme___________ Day 5-shy‐ One goal more tools_____________________________ Day 6-shy‐ The Automotive Digital Marketing Traffic Generators___ Day 7-shy‐ The Automotive Digital Marketing Landing Pages______ Day 8-shy‐ The Automotive Digital Marketing Conversion Makers__ STEP 3 DIGITAL STRATEGIC MANAGEMENT________________ Day 9-shy‐ Create your Digital Marketing Paths_________________ Day 10-shy‐ Check your tools and work hard __________________

2 4 5

6 7 10 13 17 18 21 24 27 30 33 34 38

BEFORE WE STARTAs you know the World is changing so are business models There are many tools to get a company online the smart way

We are now experiencing the existence of living in a World where two realibes represent the two sides of the same coin -shy‐ there is a digital World and a physical one

People are now used to live both sides of the coin There is no big difference if we act and live online or offline This is why we are all used to look up for answers prices friends and even jobs and places in digital arenas such as blogs furums and Facebook

This is why companies are now facing their own new business reality the digital World is World where they donrsquot just need to be the need to be there the CORRECT way

Letrsquos make this easier -shy‐ the old fashioned web site is no longer the one-shy‐way tool we need to run our business with There is much more out there waibng for our company

Companies now need a digital alter-shy‐ego capable of showing and selling products finding new markets and business opportunibes and new customers Furthermore this alter-shy‐ego needs to be based on the correct markebng strategy and develop real results The aim of this guide is to provide you all the necessary tools to develop your Automobve business the smart way Enjoy

Salvatore Thomas Carbegrave -shy‐ DIGITAL MARKETING MANAGER

HOW TO USE THIS GUIDEThis guide is a collection of practical tips to set your Digital Automotive Marketing Strategy This guide will help you to -shy‐ Establish the correct Digital presence

-shy‐ Develop a Digital Marketing Strategy

-shy‐ Find new customers through Facebook blogs and much more In order to do that you will be guided through a series of steps followed by practical daily exercises Change your business in 10 days

TIP1This guide has been created to provide you technical steps

to get your Automotive business online through Digital Marketing However feel free to use it to get ideas develop models without reading it as a book

No matter they way you use it I hope it will help you

Each daily step is divided into sub-shy‐sections 1 WHAT TO DO The theory behind the step get to know your new Digital philosophy 2 HOW TO DO IT We like to make it practical Each step will be made reality 3 LETrsquoS PRACTICE Therersquos no glory without practice

DIGITAL MODE

STEP1Get

yourmind on

DAY1IS ONLINEAUTOMOTIVE

Step 1 -shy‐ Get your mind on Digital Mode -shy‐ Automotive is online

Itrsquos now time to face it the Automotive industry is more Digital than ever During the last Geneva Motor Show Mercedes announced a partnership with Google while Ferrari named Apple as Digital partner to make future cars internet based Drivers worldwide are soon going to be used to get info directly from their cars They will be able to find solutions auto body shops car repair providers while driving Automotive is getting digital howrsquos your business preparing to that

I know itrsquos hard to believe We were used to think of Automotive as a physical market However the new reality is that this market more than others is now online Donrsquot panic First of all we need to re-shy‐think our business facing this new reality asking ourselves a few easy questions 1 Have I ever thought about

getting my business online 2 Do I have an updated website 3 Have my Company Digital tools

ever made me make money 4 Do I already have the Digital

Know-shy‐How to make my Automotive company grow

WHAT TO DO HOW TO DO IT

1 Have I ever thought of getting my business online____________________________________________ ____________________________________________ ____________________________________________ 2 Do I have an updated website Answer this question taking a look to your competitors websites and make notes Date of creation _____________________________ Elements I could work on (such as online quotation) ____________________________________________________________________________________________________________________________________ 3 Have my Company Digital tools ever made me make money Write down which tools where useful in you company case ____________________________________________ ____________________________________________

LETrsquoS PRACTICE


4 Do I already have the Digital Know-shy‐How to make my Automotive company grow

Do I know how to use Facebook for Business _________________________________________ _________________________________________ Do I have company blogging know-shy‐how _________________________________________ _________________________________________ Do I know my Digital Marketing Goals _________________________________________ _________________________________________ _________________________________________ _________________________________________

DAY2FOCUSLETrsquoS

Step 2 -shy‐ Get your mind on Digital Mode -shy‐ Letrsquos Focus

We know part of our Automotive business future is online Itrsquos now time to focus on the main aspect of this future goals Prior to see what the available tools are or think about which strategy you will use we need to focus on your digital goals Goals as you know play a pivotal role on every business project If you know where you wanna go itrsquos going to be easier to find the right path

Once more you will need to sit down an answer a few questions When it comes to Digital Automotive Marketing you have no limits in term of opportunities There is no real Digital difference in aiming for new customers create a strong brand identity or set up a new business branch However what you need first are strong ideas and clear goals Letrsquos focus on this point practicing on the next page


1 Which goals do you aim to achieve through digital marketing Mark your choices

-shy‐ Find new customers -shy‐ Present new services -shy‐ Sell services online -shy‐ Sell products online -shy‐ Create an online customer service -shy‐ Create an online customer after-shy‐sale experience -shy‐ Establish a Digital Brand identity 2 Now rate your choices from the least to the most important a _______________________________________ b _______________________________________ c _______________________________________ d _______________________________________ e _______________________________________ f _______________________________________ g _______________________________________

LETrsquoS PRACTICE

3 Write down a few lines about the reasons why choices (a) (b) and (c) are key on your business _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________


DAY3TIMINGBUSINESS

Step 3 -shy‐ Get your mind on Digital Mode -shy‐ Business Timing

Good job so far I am sure you are doing great on setting your mind on Digital mode However it is now time to set your Digital steps so keep yourself focused On this chapter we talk about timing Projects and ideas without planning and a correct timing are going to remain untouchable Letrsquos work on how you aim to reach you Digital automotive goals and the amount of time you will need to succeed

You can start thinking of your Digital marketing business timing as a line On this line you will set the steps yoursquoll work on the next days This exercise will help you to write down steps and ideas and get organized Feel free to use your business unit of measurement -shy‐ if you feel you need weeks or months to develop one step itrsquos no mistake Make sure you write down your goals and the right timing you aim to reach this point will help you to feel your project as feasible


LETrsquoS PRACTICEThis line represents your Digital Automotive Marketing project Write your goals above the line on a chronological order You will write the appropriate timing under the line in correspondence to each goal The following line is a mere example on the next page you will find a blank line you can work on


____________________________________________________________________________________

Find 3 customers from online tools each month

6 month from beginning

Establish a Digital Brand Identity


Digital Marketing project beginning

Create an online customer service

Contextually to beginning

LETrsquoS PRACTICE (ITrsquoS YOUR TURN)

____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals

DAY4THE AUTOMOTIVEDIGITAL MARKETINGSCHEME

Step 2 -shy‐ Tools and goals SmartampEasy -shy‐ The Automotive Digital Marketing Scheme

Each Digital Automotive Marketing project follows precise rules to achieve business goals In order to achieve these goals you will need to study a simple scheme based on 3 different key sections 1 Traffic Generators This section explains where you will drive your future customers and fans from 2 Landing Pages The online spaces thou will create for your customers to make them conduct a specific action 3 Conversion Makers The series of actions you will make your customers do according to your strategy

The written form of this step can sound a bi confusing however there is a simple scheme you will follow to discover possible Digital Automotive Marketing paths for your future customers readers and fans Letrsquos jump on the next page to work on it


LETrsquoS PRACTICE


Traffic Generators Landing Pages Conversions

Example Facebook AdNetwork Affiliation Landing Page on Blog

Potential Customer Contact

DAY5MORE TOOLSONE GOAL

Step 2 -shy‐ Tools and goals SmartampEasy -shy‐ One goal more tools

Your Digital Automotive Marketing project is about to start You opened your mind you worked on what you aim to get from your future strategy and you set the right timing We now need to consider that in order to succeed on our business goals we need the right tools Each Digital tool can be used for different reasons and to reach different goals This chapter will show you which tools to use according to your business goals

This chapter will show you a Digital Marketing scheme to help you recognize which tool you can use to reach your business goals The proposed chart has been developed through direct Automotive based working experience As you know there are many tools to make your Automotive business go online Notwithstanding through experience I have found which tools are most useful and marketing oriented for the Automotive Industry Feel free to use the following scheme as part of your strategy


LETrsquoS PRACTICE

Find new customers

Present new services

Sell services online

Sell products online


Create an online customer after-shy‐sale experience

Establish a Digital Brand identity

Get customers contacts (email numbershellip)

GOALS

Facebook Blog E-shy‐commerce platform


IS THIS FOR YOUYES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

DAY6THE AUTOMOTIVEDIGITAL MARKETINGTRAFFIC GENERATORS

In order to be successful you need traffic towards your Digital Automotive online pages Traffic is the key to create a digital brand identity get new customers and sell Automotive products and services There are several Automotive traffic generators you can use some costly and some free this section will show you the most effective ones and how to use them

Generate online traffic can be hard if dont have the right tools The good news are that you might already have digital traffic generators but you havenrsquot realized this asset yet Customers email (past and current) social media logos on business cards and traditional advertising are a great way to generate traffic towards your digital spaces Letrsquos see what you got and what you can use on the next page


Step 2 -shy‐ Tools and goals SmartampEasy -shy‐ The Automotive Digital Marketing Traffic Generators

LETrsquoS PRACTICE

Facebook Advertising

Past Customers Emails

Current Customers Email

Social Logos on Traditional advertising

Web site + social logos on business cards

TRAFFIC GENERATORS IS THIS MY ASSETYES NO

YES NO

YES NO

YES NO


YES NO

DAY7THE AUTOMOTIVEDIGITAL MARKETINGLANDING PAGES

When you generate traffic from your customers you will need to show them something useful and contexually correct If you send an email to your customers telling them you just opened a new Facebook page make sure you provide them the link to the page on the text This simple (but key) rule plays a pivotal role on your strategy Each time you generate traffic make sure yo have an appropriate languid page for your customers with interesting related content in it

Creating a landing page is not difficult You can create a landing page through your company blog or directly on Facebook as a TAB or link your e-shy‐commerce pages If you already have the technical skill to develop a landing page you are set to go If you need help no worries there are some links you will like WHAT IS A LANDING PAGE httpenwikipediaorgwikiLanding_page HOW TO CREATE A LANDING PAGE ON FACEBOOK httpsdevelopersfacebookcomdocsappsonfacebookpagetabs


Step 2 -shy‐ Tools and goals SmartampEasy -shy‐ The Automotive Digital Marketing Landing Pages

LETrsquoS PRACTICE

Facebook TAB

Blog Page

E-shy‐Commerce Pages

Other online services (ei Autoscout)

LANDING PAGES IS THIS MY ASSETYES NO

YES NO

YES NO

YES NO


DAY8THE AUTOMOTIVEDIGITAL MARKETINGCONVERSION MAKERS

You have just learnt how to drive traffic to your Digital Automotive spaces Even if you have just made 50 of your Digital job there are a few considerations to be made You now want to make your customers complete a specific action such as leave you hisher email buy a product or get a coupon Each good strategy is complete only when it works and make you earn money )

It is now time to convert your traffic into leads and money If you sell an Automotive product such as motor parts or a service as auto body repairs this process is going to be easy Make sure your digital spaces are ready to convert traffic into money In case you are looking for customers email you will contact for a special offer make sure you have a clear contact form on your landing page Similarly if you wish to sell a product make sure your BUY NOW button is on and ready to get the order


Step 2 -shy‐ Tools and goals SmartampEasy -shy‐ The Automotive Digital Marketing Conversion Makers

LETrsquoS PRACTICE

E-shy‐commerce buttons

Contact forms

Coupon downloader

YES NO

YES NO

YES NO


CONVERSION MAKERS ARE THEY WORKING PROPERLY

STRATEGY=SUCCESS

STEP3Digital

StrategicManagement

DAY9CREATE YOURDIGITAL MARKETINGPATHS




Step 3 -shy‐ Digital strategic management -shy‐ Create your Automotive Digital Marketing paths

LETrsquoS PRACTICE

GOAL


PATH

Find new customers

Facebook AdNetwork Affiliation Landing Page on Blog



A

Email MarketingDownloadable

Coupon page on BlogCoupon DownloadB

Sell an Automotive Service

Facebook PostE-shy‐commerce Landing Page

Customer Click on BUY NOW buttonA

Social media logos on business card

Specific offer Web site pageB

Examples

Customer Click on BUY NOW button


GOAL PATH


A

B

Examples

A

B

Try to draw your Automotive Digital Marketing paths


DAY10CHECK YOUR

AND WORK HARDTOOLS

You are now ready and set to go You have your ideas ready and your tools set to show your Automotive amazingness to the World What happens now Well hopefully this guide has been helpful to your Automotive business however letrsquos make a double check to start working

Just fill the following scheme to double check you worked on every step of this guide You are a step away from getting your success online One more step and you will be ready to go See you on the last page


Step 3 -shy‐ Digital strategic management -shy‐ Check your tools and work hard

LETrsquoS PRACTICE

Have you answered chapter one questions

Have you wrote down your goals

Have you set your business timing

Have you understood the DM scheme

Have you set your tools

Have you set you traffic generators

Have you set your landing pages

Have you set your conversion makers

Have you set your DM paths

YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

Come trovare lavoro con un blog

WHATrsquos NOWThanks for having read this guide I hope has been helpful for your business ITrsquoSTILL NOT TIME TO GO KEEP IN TOUCH I have received a few good feedback while writing this guide more than 700 people have already read this guide telling me what they think about it I would like to get your feedback too Once you have tried to get your Automotive Business online let me know what you think about this guide You can write me at stcarbegmailcom -shy‐ feel free to add me on Facebook as Salvatore Thomas Carbegrave if you have more questions relating to this content

WISH YOUTO RUN A SUCCESSFULDIGITAL AUTOMOTIVE

BUSINESS

wwwstcarbecom

THE COMPLETE GUIDE TO DIGITAL MARKETING FOR AUTOMOTIVE MANAGERS 2014 2014 EditionPublished March 2014Published by Salvatore Thomas CarbegravewwwstcarbecomVersion 10 copyCopyright 2014 Salvatore Thomas Carbegrave


2 4 5

6 7 10 13 17 18 21 24 27 30 33 34 38















DIGITAL MODE

STEP1Get

yourmind on










LETrsquoS PRACTICE




DAY2FOCUSLETrsquoS







LETrsquoS PRACTICE



DAY3TIMINGBUSINESS







____________________________________________________________________________________









____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom


2 4 5

6 7 10 13 17 18 21 24 27 30 33 34 38















DIGITAL MODE

STEP1Get

yourmind on










LETrsquoS PRACTICE




DAY2FOCUSLETrsquoS







LETrsquoS PRACTICE



DAY3TIMINGBUSINESS







____________________________________________________________________________________









____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom















DIGITAL MODE

STEP1Get

yourmind on










LETrsquoS PRACTICE




DAY2FOCUSLETrsquoS







LETrsquoS PRACTICE



DAY3TIMINGBUSINESS







____________________________________________________________________________________









____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom










LETrsquoS PRACTICE




DAY2FOCUSLETrsquoS







LETrsquoS PRACTICE



DAY3TIMINGBUSINESS







____________________________________________________________________________________









____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom

DAY2FOCUSLETrsquoS







LETrsquoS PRACTICE



DAY3TIMINGBUSINESS







____________________________________________________________________________________









____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom







LETrsquoS PRACTICE



DAY3TIMINGBUSINESS







____________________________________________________________________________________









____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom

DAY3TIMINGBUSINESS







____________________________________________________________________________________









____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom







____________________________________________________________________________________









____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom


____________________________________________________________________________________


SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom

SMARTampEASY

STEP2Tools

andgoals






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom






LETrsquoS PRACTICE










LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom






LETrsquoS PRACTICE

Find new customers








GOALS




YES NO

YES NO

YES NO

YES NO

YES NO

YES NO

YES NO






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom






LETrsquoS PRACTICE







YES NO

YES NO

YES NO


YES NO






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom






LETrsquoS PRACTICE

Facebook TAB

Blog Page




YES NO

YES NO

YES NO







LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom






LETrsquoS PRACTICE


Contact forms

Coupon downloader

YES NO

YES NO

YES NO



STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom

STRATEGY=SUCCESS

STEP3Digital

StrategicManagement






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom






LETrsquoS PRACTICE

GOAL


PATH

Find new customers




A








Examples



GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom


GOAL PATH


A

B

Examples

A

B



DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom

DAY10CHECK YOUR

AND WORK HARDTOOLS





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom





LETrsquoS PRACTICE










YES NO

YES NO

YES NO

CHAPTERS


YES NO

YES NO

YES NO

YES NO

YES NO

YES NO




BUSINESS

wwwstcarbecom




BUSINESS

wwwstcarbecom

wwwstcarbecom