digital and social media in the delivery world
DESCRIPTION
Our lives have changed. But how is social media and the consumerisation of IT changing the delivery world?TRANSCRIPT
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Nigel Doust, CEOBlackbay
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In May 2013, we spent…
hours on social networking sites.
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We share over
things on social media sites per week.
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smartphone users check their
phones within the first
of waking up.
Among them, say it’s
the first thing they do in the morning.
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of
smartphone owners keep their phone with them for all but
of their waking day.
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of companies ignore negative
feedback from customers on Twitter
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bad review on a
social media sitecan result in
lost customers
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of consumers will be influenced
by a social media review when selecting their choice of retailer.
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said social media helps them
interact with a brand
said that they felt more
connected to the brand
said that they felt more
allegiance to the brand
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don’t respond to comments
respond sometimes
all the time
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Jonathan Adams, likes to be called John, has difficulty hearing please knock several times
If Sarah isn't home, please leave at her neighbour at 61 Regent Street
In the digital world your customer is more than an address.
Sarah Smith63 Regent StreetW1B5F6
Jonathan Adams,121 Regent StreetW!B5SB
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• Control• Track• Interact
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Now you
better, use that information to provide an
at the doorstep
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Or …
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The
of
Service Apps
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Crowd Sourced Delivery Model?
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mobile workerssignatures per daydeliveries per year