digital and denim: the new rules of branding - kim monney global head of product marketing at just...
TRANSCRIPT
![Page 1: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/1.jpg)
9th March 2017
ExecLN CMO / Marketing Leaders Event
![Page 2: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/2.jpg)
Digital & DenimKim Monney - EXECLN - 9 March 2017
![Page 3: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/3.jpg)
What does it mean to be ‘professional’ in 2017?
![Page 4: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/4.jpg)
![Page 5: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/5.jpg)
![Page 6: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/6.jpg)
![Page 7: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/7.jpg)
![Page 8: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/8.jpg)
of people will give an answer they know is wrong just to fit in
Solomon Asch 1951
![Page 9: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/9.jpg)
![Page 10: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/10.jpg)
If someone notices, ensure it’s for the right reasons
![Page 11: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/11.jpg)
Emotional aftertaste of an experience with a product, company or person
Who you are and what differentiates you
A reason to choose
Ze Frank - Buzzfeed Cheryl Burgess - Blue Focus Marketing
Dave Kerpen - Likeable Media
![Page 12: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/12.jpg)
![Page 13: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/13.jpg)
What it means to be ‘professional’ has changed
![Page 14: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/14.jpg)
![Page 15: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/15.jpg)
![Page 16: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/16.jpg)
![Page 17: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/17.jpg)
![Page 18: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/18.jpg)
![Page 19: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/19.jpg)
B2C?B2B?
Digital?
![Page 20: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/20.jpg)
H2H
![Page 21: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/21.jpg)
![Page 22: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/22.jpg)
![Page 23: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/23.jpg)
![Page 24: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/24.jpg)
If someone notices, ensure it’s for the right reasons
![Page 25: Digital and denim: the new rules of branding - Kim Monney Global Head of Product Marketing at JUST EAT](https://reader035.vdocuments.us/reader035/viewer/2022062900/58ea1f531a28abf9018b4c91/html5/thumbnails/25.jpg)
Thank you