D I G I TA L A N A LY S T A S S I G N M E N T

C H R I S T O P H E R G A R C I A L A U R E N B U R G E S

D I G I TA L R E TA I L I N G S T R A T E G I E STOM FORD SEO

PLATFORM POSTING FREQUENCY

Facebook 38%

Instagram 23%

Twitter 39%

TwitterInstagramFacebook

OBSERVATIONSDate Tracked Facebook Instagram Twitter

# of Total Posts During 15 Day Period

26 15 25

TOM FORD SEO

MEDIA GRID

Date Tracked Facebook Instagram Twitter

# of Total Posts During 15 Day Period

October 26th, 2015

October 27th, 2015

October 28th, 2015

October 29th, 2015

October 30th, 2015

October 31st, 2015

November 1st, 2015

November 2nd, 2015

November 3rd, 2015

Exploring Marketing Tactics Implemented

Snapshot

• Tom Ford SPECTRE Knitted Sleeve Bomber Jacket | Bond Lifestyle

• Tom Ford Announces Drake Inspired Lipstick | Vox Magazine

• Spectre’s Costume Designer Reveals What It Takes To Dress Bond

• Tom Ford ‘Nils’ 61mm Aviator Sunglasses | Nordstrom

• Tom Ford ‘Lana’ 59mm Sunglasses | Nordstrom

• Where To Buy James Bond’s Spectre Wardrobe | GQ

• Tom Ford Beauty - Lip Color/0.1 oz. - Saks.com • Tom Ford Beauty - Eye Color Quad/0.35 oz. -

Saks.com • Tom Ford ‘Barbara’ 58mm Retro Sunglasses |

Nordstrom

• Jessie Sunglasses - Tom Ford • Cody Sunglasses - Tom Ford • James Bond Eyewear - Tom Ford

• Tom Ford - Sunglass Hut • Tom Ford - Sunglass Hut • Tom Ford Tf35 Charles Gold Frame/Brown

Lens 62mm

• TOM FORD (@TOMFORD) | Twitter • Tom Ford Might Be Staging His First Men’s

Runway Show In Over A Decade • Tom Ford To Stage Show During London

Collections: Men

• Tom Ford - Neiman Marcus • Designers TOM FORD Men’s Apparel at

Neiman Marcus • Tom Ford To Put On First-Ever Menswear

Catwalk Show At London Collections Men

• Tom Ford - Facebook • TOM FORD Womens Accessories | Harrods • Tom Ford on Sale at Gily

• Mens Suits, Mens Sport Coats & Blazers for Men | Neiman Marcus

• Tom Ford Beauty | Beauty - For Her - Makeup | Neiman Marcus

• Tom Ford Fragrance | Harrods

• The Tom Ford Lipstick That Looks Good On Everyone - Elle

• Tom Ford - The Business of Fashion • #tomford hashtag on Twitter

• Tom Ford Is Designing A Lipstick Inspired By…Drake?

• Drake Is Tom Ford’s Latest Muse • Tom Ford Is Turning Drake Into Your New

Favorite Shade Of Lipstick

• Tom Ford Herringbone Overcoat • Tom Ford O’Connor Windowpane Suit | Bond

Bond Lifestyle • Mens Bond Capsule 2016

• High-End Heist: Thieves Break Into New Tom Ford Store at Luxe Center

• Fame School - Tom Ford & Crack Smoke Feat. Manolo Rose, Dave East & Memphis Bleek

• Burglars Use Sneaky Technique To Steal From High-End River Oaks Store

• Tom Ford Windsor Three-Piece Suit | Bond Lifestyle

• Tom Ford - Sunglass Hut • Gianni Wing Tip Lace-Up - Tom Ford

• Tom Ford Naked Coral & Forbidden Pink Lip Colors Reviews, Photos, Swatches

• Tom Ford Makeup Reviews and Collection News - Temptalia

• Tom Ford - Sunglass Hut

• Tom Ford - Sunglass Hut • Tom Ford - Sunglass Hut • Drake Is Getting A Lipstick Thank To Tom Ford

• Tom Ford | Bond Lifestyle • Tom Ford Sunglasses - Macy’s • Tom Ford - Sunglass Hut

• Neroli Portofino Shower Gel - TOM FORD | Sephora

• Noir Pour Femme Hyrdrating Emulsion - TOM FORD | Sephora

• Noir Deodorant Stick - TOM FORD | Sephora

• Daniel Craig Wears Tom Ford Glasses In New James Bond Film, ‘Spectre’

• Tom Ford - Sunglass Hut • Tom Ford FT0393 April 61 Brown & Multicolor

Sunglasses

• Tom Ford’s Flagship Opens in Design District | miami.com

• Amazon.com: Tom Ford Anoushka FT0371 Sunglasses 01B 57

• Amazon.com: Sunglasses Tom Ford CARY TF 58 FT0058

• Tom Ford - Bloomingdale’s • Tom Ford Makeup - Bloomingdale’s • Tom Ford Men - Tom Ford | Bloomingdale’s

Top Articles On Google

TOM FORD SEO

Findings

• Duplicative Content

• Posts Increased In Popularity Second & Third Time Due To Cross-Promotion/Exposure

• Consistency amongst user interaction

• Strong Ties to Both Music & Film Industry

- 007 & Drake

• Articles Provide Context and Dialogue of General Audience

- Best way of viewing trending topics

• Aspirational/ Luxury Brand Focused on Delivering Lifestyle Message VS. Interaction

Prefers Outbound Traditional Marketing Practices/Mix