African Green Revolution Forum

#AGRA2016Social Media Report

September 5-10, 2016

by @xtoffah

The search on Google for the term ‘AGRA’ by users located in Kenya shot up drastically in September 2016

INSIGHT. Optimizing on Google would result to more traffic to AGRA digital assets.

Sentiment: It was generally a forum surrounded by positivity

Positivity hit it’s peak when KCB Group announced it will set aside Ksh 35 Billion for lending to Agriculture-based ventures.

Geomapping: The #agra2016 conversation was restricted within Nairobi, but the conversations were heavily African.Breakdown: 77% Kenya, 6.5% Nigeria, 6% Ethiopia, 3% US. 60% of the tweets were generated by Android & iPhone smartphones. Food, Sustainability,

Systems top the list of African issues discussed in

AGRf context

Emotional analysis data show a mix feelings; Joy, Anger, Sadness….collected from a pool of 10,000 tweets

INSIGHT. More content around the positive keywords.

#AGRA2016 top 5 users by frequency & engagement

mention rate declined and hit its lowest as conference came to an end.

INSIGHT. Could a post-conversation have sustained the conversation?

Participation by gender and audience reach;

Tweets, Retweets activity, 14 million tweet views recorded on sept. 7.

INSIGHT. More strategic Twitter activity could result to higher impact.

Agra Alliance Top Tweet

Most Engaging Facebook posts on AGRA page

Agra Alliance Top performing Facebook post

INSIGHT. Promoting and re-posting could drive reach and conversations.

Keywords used in the AGRA forum discussions; development was the most mentioned of all terms followed by suggestive terms like food, opportunities, resources...

insights …Chris Ndungu

@xtoffah