digital agency · digital agency company’s presentation 2017. focus on the bigger picture. plan...

Your Journey toDigital Growth starts here.Be Relevant.

Digital Agency

COMPANY’S PRESENTATION 2017

Focus on the bigger picture.

P L A N

After your free initial consultation we will confirm with you a ROI Plan that is focused to your specific business objectives.

I M P L E M E N T

With a ratio of just 8 customers to 1 employee across the business we will execute your digital Marketing plan with an unrivalled service.

M O N I T O R

Regular meetings and reviews allow us the opportunity to use our KPI’s to consistently monitor and influence your progress & success.

O P T I M I Z E

Constant technical R&D, refinement of approach and creative content campaigns ensure your results are always improving.

WE HELP BUSINESSES TRANSFORM.ONLINE.

Specialized in:

Mobile adsSearch ads Display ads

Relevance Digital Agency was awarded the Google ‘Ready to Rock’ #Trophy, ranked as the top agency in Greece and among the top 4% of agencies in Europe, the Middle East and Africa!

This honorable distinction was based on Relevance's high ranking for new client acquisition and quality of campaigns.

PAID SEARCH MARKETING & DISPLAY ADVERTISING(GOOGLE ADWORDS)

FACEBOOK ADVERTISING

WEB ANALYTICS - METRICS

SEARCH ENGINE OPTIMIZATION (SEO)

EMAIL MARKETING

COPY WRITING

DESIGN

01

02.

03.

04.

05.

06.

07.

FIELDS OF EXPERTISE:

G O O G L E A D W O R D S01.

We are setting up Google AdWords accounts with the most e�ective and targeted techniques using all the latest features and tools. Our focus is always ROI and reach. Our average client’s account consists of at least 400.000 keywords with an average quality score of 9,5/10.

Paid Search Marketing & Display Advertising

A D VA N C E D A D W O R D S T E C H N I Q U E S01.

Advantages Target users already familiar with your products or brand (Usually Users already familiar with your site, products or brand are more likely to convert) Target Audiences of higher-converting consumers

RLSA Techniques Bid higher when your audience searches for your existing keywords. (Examine Audiences report and compare user list to overall tra�c. Set appropriate bid adjustment for audience). Bid on new keywords (Target existing users and increase conversions by bidding on high-tra�c keywords)

Tailor ads and landing pages to user place in sales cycle

RLSA (Remarketing Lists for Search Ads)Reach higher-value audiencesfor more e�ective AdWords campaigns


Capture incremental tra�c.15% of queries on google.com are new every day.Even well managed keyword accounts can miss valuable tra�c,but Dynamic Search Ads will make sure you cover relevant user queries.

Advertise shifting product inventory and content hidden deep within your website.

Benefits DSA generates incremental clicks with positive or similar ROI and performs exceptionally well with auto bidding.

No need to pause / create ads based on available inventory on the website, seasonality or demand.

DSA o�ers full transparency via the Search Query Report and control through bids at the auto target level and exclusions for irrelevant tra�c,

Dynamic Search Ads


Similar Audiences Display TargetingReach users similar to your best performing audiences (eg converters).Similar Audiences enables you to find new audiences who share characteristicswith your site visitors.

Gmail AdsGmail ads provide a new way to connect with Gmail users, through innovative targeting and a high-impact message like ad format.

Available Targeting Types Age / Gender Geo / Language Device Topics / A�nity Keyword / Domain (Competitors)

P O R T F O L I O B I D D I N G S T R AT E G I E S01.

Maximize ClicksIdeal for Bringing Tra�c to the site

Enhanced CPC - You set the CPCAlgorithm can increase (30%) or decrease (-100%) the bidbased on the user’s conversion probability.

Target CPAYou set a desired Cost per Acquisition. The bid changes per auctionbased on the user’s conversion probability, while achieving the desired CPA.

Target ROAS (Return On Ad Spend)You set a desired Return on Spend. The bid changes per auctionbased on the user’s conversion probability, while achieving the desired ROI.

Target Outranking ShareSelect your Competitors. Choose % of auctions you wantyour ads higher than theirs. Bids change to achieve that goal.

Target Search Page LocationSelect the page location you want your ads to appear.Bids will change to achieve that goal.

GOOGLE ADWORDS 01. C A S E S T U D I E S A

C A M P A I G N S A D G R O U P S K E Y W O R D S C O U N T R I E S T I M E P E R I O D

Retail - Fashion/Clothes

B U D G E T S P E N T C P C

C T R C L I C K S I M P R O V E M E N TC O N V E R S I O N R A T E

274 6.018 1.802.284 2 0 1 / 1 / 2 0 1 5 - 3 1 / 1 2 / 2 0 1 5 1 5 6 . 0 5 3 € 0,09 €

R E V E N U E

1.096.218 €18.77% 1 , 4 4 % 530%

I M P R E S S I O N S

D I S P L AY

S E A R C H

1 . 6 5 6 . 2 0 9 8 . 8 2 7 . 1 0 6

C A M P A I G N S A D G R O U P S K E Y W O R D S C O U N T R I E S T I M E P E R I O D B U D G E T S P E N T C P C


7 2 3 . 2 0 2 - 2 0 1 / 1 / 2 0 1 5 - 3 1 / 1 2 / 2 0 1 5 1 5 9 . 4 7 4 € 0,10 €

R E V E N U E

595.357 €0 , 4 0 % 0 , 9 0 % 450%


1 . 5 4 4 . 8 7 3 390.386.345

(account 01)

GOOGLE ADWORDS



60 2.493 184.485 1 1 2 / 1 / 2 0 1 6 - 8 / 9 / 2 0 1 6 35.905 € 0 , 0 4 €

R E V E N U E

1.003.984 €30,48% 1 , 1 0 % 620%


9 9 5 . 5 4 0 3 . 2 6 6 . 5 9 2



128 15.334 4.609.436 35 1 1 / 4 / 2 0 1 6 - 8 / 9 / 2 0 1 6 1 5 . 2 6 7 € 1 , 4 4 €

B O O K I N G S

2569,38% 2,40% 400%


1 0 . 6 6 4 1 1 3 . 6 4 6

01. C A S E S T U D I E S B

Retail - Luxury Shoes

Yachts Rental Aggregator

(account 02)

(account 03)

GOOGLE ADWORDS 01. C A S E S T U D I E S C



277 16.345 6.233.776 4 5 1 / 1 1 / 2 0 1 6 - 8 / 9 / 2 0 1 6 3 9 . 5 7 3 € 2 , 0 2 €

B O O K I N G S

5575 , 4 8 % 3,15% 900%


1 7 . 6 4 2 3 2 1 . 9 9 2



4 8 1 . 1 5 9 3 6 5 . 1 9 6 5 8 1 / 3 / 2 0 1 6 - 8 / 9 / 2 0 1 6 3 . 2 3 0 € 1 , 0 7 €

B O O K I N G S

1 0 516,37% 4,55% 700%


2.310 1 4 . 1 0 0

Real Estate (account 04)

High End Villa - Niche Market (account 05)

GOOGLE ADWORDS 01. C A S E S T U D I E S D



4 2 3 . 9 9 4 1 5 6 . 3 2 4 55 6 / 6 / 2 0 1 4 - 8 / 9 / 2 0 1 6 1 9 . 5 7 6 € 0 , 5 7 €

R E V E N U E

7 3 . 0 2 3 €1 2 , 6 2 % 0 , 9 9 % 770%


3 . 7 6 8 2 9 9 . 0 0 0



5 9 2 5 9 2 0 8 . 7 8 2 2 1 / 4 / 2 0 1 5 - 8 / 9 / 2 0 1 6 1 0 7 . 6 3 9 € 0 , 3 4 €

R E V E N U E

678.818 €24,70% 10,72% 1100%


2 7 5 . 7 9 7 1 . 1 1 6 . 9 3 0

One day Cruises (account 06)

Start Up - Parking Services (account 07)

FA C E B O O K A D V E R T I S I N G02.

We are not only increasing brand awareness through Facebook ads but also setting up strategy plans based on e�ective targeting and CPA.

From post promotion to dynamic remarketing and programmatic we currently run some of the best performing accounts in Greece and abroad.

FACEBOOK ADVERTISING 02. C A S E S T U D I E S A

B U D G E T R E A C H P A G E L I K E S P O S T E N G A G E M E N T P O S T R E A C T I O N S P O S T C O M M E N T S

P O S T S H A R E S I M P R E S S I O N S

6 1 . 1 1 7 , 1 8 € 8.319.267 2 9 5 . 7 6 9 1 2 1 . 0 4 2 1 5 4 . 2 2 2 1 . 9 9 1

50.249.412

C L I C K S

15.903 6 3 4 . 3 2 5

Travel portal (account 01)

B U D G E T R E A C H P A G E L I K E S P O S T E N G A G E M E N T P O S T R E A C T I O N S P O S T C O M M E N T S

P O S T S H A R E S I M P R E S S I O N S

26.071,18 € 2 . 4 1 1 . 5 3 3 1 8 . 0 0 7 1 1 7 . 4 0 3 7 3 . 9 8 6 1 . 1 6 1

53.578.216

C L I C K S C O N V E R S I O N S

2.538

C O N V E R S I O N V A L U E

188.725,69 €1 . 2 4 9 5 9 7 . 7 0 3

Retail - Luxury Shoes (account 02)

J A N 1 6 - S E P 1 6

T I M E P E R I O D

O C T 1 5 - S E P 1 6

T I M E P E R I O D

B U D G E T R E A C H P A G E L I K E S P O S T E N G A G E M E N T P O S T R E A C T I O N S


5 . 4 1 1 , 3 2 € 6 7 4 . 9 3 6 33.225 5 8 . 5 8 8 1 . 7 6 2

4.178.005

C L I C K S

110.264

Restaurant in Mykonos (account 03)

B U D G E T R E A C H P A G E L I K E S P O S T E N G A G E M E N T P O S T R E A C T I O N S


4.943,95 € 6 7 2 . 3 8 8 12.147 1 2 8 . 2 5 9 3 3 . 9 4 3

1 1 . 5 4 4 . 3 2 2

C L I C K S C O N V E R S I O N S

1.379

C O N V E R S I O N V A L U E

44.898,60 €1 . 2 4 9

Retail-Fashion Clothes (account 04)

M A R 1 6 - S E P 1 6

T I M E P E R I O D

M AY 1 6 - S E P 1 6

T I M E P E R I O D

02. C A S E S T U D I E S BFACEBOOK ADVERTISING

W E B A N A LY T I C S - M E T R I C S03.

It all adds up here. We are focusing on the bigger picture analyzing one data point at a time.

Cross channel optimization it is not just a best practice; it is a mandatory requirement without which your full potential will never be reached. We love data and we use them to make better informed decisions and improve your online marketing results.

S E O04.

Words are somewhat unnecessary. You need this and we know it. We have you covered.

E M A I L M A R K E T I N G05.

We are not just sending email campaigns.

We are creating email strategy plans with a story to be told and a performance marketing approach. ROI works here as well. Keep in touch with your customers. Attract new. Create a viral e�ect. Promote o�ers. Analyze results. Send custom messages. Repeat.

Nak shoesEmail Marketing / Design

Housination, Villa Rentals

Email Marketing / Design / Copywriting

We Create Harmony


Classico shoes


C O P Y W R I T I N G06.

A creative copywriter is someone who knows how to use storytelling and marketing to craft business communication that does more than turn an SEO robot on.

It's about using copywriting to create a tone and voice that works for your business as well as makes your business voice distinct. Our team of experts will make this work.

COPYWRITING 06.

You can almost taste the salty air. Can you guess which

beach this is? We will give you a hint: this beach is

consistently ranked as one of the top 5 in Greece and one

of the top in the world. Leave your answer in the comments

below! #greeceis #ioniansea

Rejuvenate and recharge. Simple, uncluttered island life is

the perfect way to do so. Plan your Greek island getaway

here: www.greece-is.com #greeceis #elafonisos

Greece IsCopywriting for social media posts

COPYWRITING 06.

Kessaris JewelryCopywriting for social media posts

Alemagou, MykonosCopywriting for social media posts

Quench your thirst for an inspiring, gypset experience -

take a dip in the sea, sunbathe on the plush loungers,

have a bite, sip on our refreshing cocktails and soak in

the atmospheric charm at Alemagou Mykonos.

#alemagou #mykonos #beachforthesoul #fteliabeach

Quench your thirst for an inspiring, gypset experience -

take a dip in the sea, sunbathe on the plush loungers,

have a bite, sip on our refreshing cocktails and soak in

the atmospheric charm at Alemagou Mykonos.

#alemagou #mykonos #beachforthesoul #fteliabeach Searching for that perfect #anniversary gift?

The wedding ring symbolizes eternal love. But

the watches? They symbolize the importance

of every second you get to spend together.

It's about time we celebrated that! Gift him -

or her - a IWC this year.

www.kessaris.gr

#kessaris #orakessaris #IWC

COPYWRITING 06.

the table is a place to learn about others,grow closer in your relationships and pour out your hearts.There’s a beautiful intimacy foundin sharing a meal together.

Interni Restaurant, MykonosRebranding / Design / Copywriting

travel changes youas you move throughthis life and this worldyou change thingsslightly.You leave marks behind however small.And in return, life & travelleave their marks on you.

why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too.

Coming back to where you started is not the same as never leaving.

D E S I G N

Design is thinking and feeling made visual. Innovative design and memorable branding should take viewers on a journey.

Performance marketing is most e�ective when it works in tandem with powerful design.Successful branding and marketing does not just sell a product or service, but an experience. Create something you love.

07.

DESIGN 07.

Interni Restaurant, MykonosRebranding / Design / Copywriting

DESIGN 07.

Real Substance, Fiduciary ServicesBranding / Design / Website Design

We are a boutique Service Provider offering an extensive range of corporate and fiduciary

services for companies wishing to operate in Cyprus and other jurisdictions.

We offer to our clients an in depth knowledge and experience, both in legal and business issues. Our team is made up of highly educated and

experienced professionals, with expertise in the business and legal environment of Greece, Cyprus, UK and other offshore jurisdictions.

How can we help you? C O N T A C T U S

WHY US SERVICES WHY CYPRUS OUR TEAM NEWSROOM CONTACT US

FIDUCIARY & TRUST SERVICES

DESIGN 07.

Nomade Concierge, MykonosBranding / Design / Application Design / Copywriting

CURATED EXPERIENCES MYKONOS

S TAY

SELECTED CLIENTS

YOUR LOGOHERE

Great vision without great people is irrelevant.Let's work together.

3 Karneadou St., 106 75 Athens, Greece / T +3O 210 3210577 E [email protected] / www.relevance.gr

digital agency · digital agency company’s presentation 2017. focus on the bigger picture. plan...

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