digital advertising media kit · website traffic sources jan. 1, 2019 through feb 29, 2020 ......

DIGITAL ADVERTISINGMedia Kit

libn.com powered by Long Island Business News

website

2150 Smithtown Ave., Suite 7, Ronkonkoma, NY 11779 | Phone: 631.737.1700 | Fax: 631.737.1890

e-alert


For more information or to speak with a sales representative please call 631.737.1700

ONLINE ADVERTISING INFORMATION 2020

41.1% 29% 13.9% 13.8%

41.1% Direct

29% Social

13.9% Email

13.8% Organic Search2.2% Other

libn.com provides readers with local breaking news, analytical features, blogs, columns and multimedia; continuously updated and archived to get you the most information available.

Website Stats for 2020

261,047average monthly pageviews

132,379average unique monthly visitors

Website Traffic SourcesJan. 1, 2019 through Feb 29, 2020

libn.com Mobile Stats29.55% of visits to libn.com were made with a mobile device.




Please note: All Web rates are net.

WEBSITE ADVERTISING OPPORTUNITIES

LEADERBOARD EX. ALeaderboard ads carry through every page in the libn.com website, meaning your ad will be seen by all visitors, regardless of where they go on the site. These ads can be “animated;” meaning they can change their look in position up to three times. Ads in this position are 728 pixels wide by 90 pixels high.

MEDIUM RECTANGLE EX. BThese ads establish a strong presence in every location commanding a great deal of attention and can also be “animated.” Ads in this position are 300 pixels wide x 250 pixels high.

SPONSORED CONTENT EX. CSeamlessly integrate your marketing message with a sponsored content ad on LIBN.com. Matching the look and feel of LIBN content, sponsored content ads follow the form and function of our editorial feed allowing advertisers to reach highly engaged readers.

A

B

C

C

B



ONLINE ADVERTISING INFORMATION 2020Our e-alert is delivered by e-mail at 11 a.m. and 4 p.m. Monday through Friday and 7 a.m. on Saturday. Covering local as well as national news, it’s the best way to stay current on breaking news that affects your business and your life.

Our e-alert currently reaches 33,141 subscribers.

Media - Image or animation.

Image file formats - .jpg, .jpeg (static only), .gif (animated or static).

Movie file formats - Rich Media, or HTML code accepted (pending approval). Annimated banners must be accompanied by a back up .gif or .jpg and contain hardcoded URL (or contain ClickTags).

Leaderboard - 375 pixels wide by 125 pixels high – file weight: max. 1 mb.

Medium Rectangle - 300 pixels wide by 250 pixels high – file weight: max. 1 mb.

Spotlight Cube - 180 pixels wide by 150 pixels high

AD SPECIFICATIONS

Please note: all web rates are net.

Monthly RatesE-ALERT BANNER EX. A This ad appears at the top of our e-alert. You can designate set days for the ads to appear as well as morning or afternoon depending on which e-alert you choose. Animations are not recommended.Ads in this position are 375 x 125 pixels.

E-ALERT MIDDLE BANNER EX. BEstablish a strong presence front and center on the e-alert page. Animations are not recommended.Ads in this position are 300 x 250 pixels.

E-ALERT ADVERTISER SPOTLIGHT EX. CThe advertiser spotlight position offers the sponsor an opportunity to write a brief 60-70 word description about their business or offer, accompanied by a link to their destination of choice. Plus your message is automatically linked to libn.com.Ads in this position are 220 x 80 pixels.

E-ALERT SPOTLIGHT CUBE AD EX. DAds in this position are 180 x 150 pixels.

A

B

D

C




LIBN Co-Branded

Emails

631.913.4233 | [email protected]

Looking to reach an exclusive audience? Let us help. Long Island Business News

now offers co-branded emails, proven lead generators that will bring attendees to

events and webinars, attention to professional announcements and downloads of

whitepapers and other services that you offer. These emails are sent to an exclusive

list of subscribers to our highly popular daily email newsletter.

For a limited time, were offering a trial at the special prices below.

$1,500 for 27,000 emails [1x buy]

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SEARCH ENGINE MARKETINGShine in the right places.Go from outdated to updated - search engines are the new yellowpages. Search engine marketing drives the right customers to your business and turns searches into revenue.

ONTARGET - DISPLAY ADVERTISINGShine a spotlight on your business.Spend your advertising dollars where they count the most. Display advertising helps place your business in front of consumers where they spend most of their time: the web.

MOBILE WEBSITE DESIGNCustomers should be able to find you from anywhere.Today, more local customers are searching for your business with their smartphones. Are you losing customers searching for your business on the go? Give customers anywhere access to your website while generating more business for you.

SEARCH ENGINE OPTIMIZATIONShine brighter than your competitors.When customers search online, are they finding you or your competitors? If search engines don’t know you exist, you are invisible. Ranking higher in search results helps customers find you, driving more customers to your website.

SOCIAL MEDIA OPTIMIZATIONHow many places do you shine?Social media is the new word-of-mouth. It’s no coincidence that businesses who engage their customers via social media grow faster than those who don’t. Now it’s easy to keep your loyal customers updated and gain new ones.

LIST OPTIMIZATIONGet listed. Get found. Get customers.Are you losing customers due to incorrect contact info? Get more customers by increasing your online credibility by maintaining up-to-date, consistent and visible business information across top search engines and directories.

REPUTATION MONITORINGKnow what your customers are saying about you.Don’t let bad reviews shut you down. Everyone has an opinion and the Internet provides the megaphone. With 70% of consumers trusting online reviews, you can’t afford to ignore what’s being said online.

CALL TRACKINGBring your business out of the shadows.How do you know your marketing strategy is working? Today, more than ever, phone calls are still one of the best sources of quality leads for your business. Now you can shed light on what leads you gain on and off line.

WHAT WE DOAs digital solution specialists, we provide you with access to technology and resources that may be impractical for a smaller company to tackle on their own. We provide better data and results, delivered with continued support for your company’s success in the ever-changing digital landscape.

RETARGETINGRegain lost customers.Don’t miss out on lost business. Today’s customers take time to research and reflect before making a purchase. Now you can keep in touch and stay relevant to your customers throughout their buying decision.

RESPONSIVE WEBSITE DESIGNCreate the best user experience on all devices.Say goodbye to spending money on multiple website updates. This cutting-edge technology provides one website that adjusts to the size and resolution for every device - automatically! Get all the features you need on one platform.

LOGO CREATIONMake a strong impression.Help your business become more credible and visible to potential customers with professional Logo Creation. Create consistent branding across all platforms and stand out from your competitors with a unique logo design.

INTERACTIVE VIDEOMake an impact in less than a minute.Interactive Videos are the easiest way to make an impression in a short amount of time, effectively marketing your services. Engage your customers with customized, interactive content for maximum optimization and conversions.

DIRECT EMAILReach the right people at the right time.Build your email marketing campaigns and expand your customer base! Using your most current data ensures your campaigns reach active and high-quality leads. Direct Email will help to micro-target your audience and provide you with real-time email metrics.

LIVE CHAT LEADSMake website visits matter more.Let us deliver 24/7 instant gratification to web visitors by connecting them to a live person with no wait times. Engage more visitors online, off the phone, and easily convert them into leads. Live Chat offers immediate ROI!

FACEBOOK ADVERTISINGReach Your Target Market and Expand Your AudienceReach the exact audience you want with targeted ads, increase your online presence, and build brand recognition. With organic reach decreasing and the competition stiffer than ever, there’s never been a better time to get started with ads on Facebook!

INSTAGRAM ADVERTISINGDrive real business resultsExpand your reach, connect with your desired audience, and gain a competitive advantage with highly targeted ads on Instagram. Our experts will develop and monitor your custom Instagram campaigns to drive the real results you want.

digital advertising media kit · website traffic sources jan. 1, 2019 through feb 29, 2020 ......

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