digital · 2019-04-16 · mediakit 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 + 0% 73.3 % returning...

MEDIAKIT

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65 +0%

73.3 %

%30RETURNINGVISITOR

70%NEW

VISITOR

27.7%

3%

15% 30% 45% 60%

GQ.COM

MALE

FEMALE

41.7

58.3 %

%

MOBILE

50,000 ~ 80,000 20,000 ~ 50,000 15,000 ~ 40,000

TOP 34

DESKTOP

TABLET

20 19Q2

1.2 %

ENGAGEMENTRATE

22

95

%

%

SOCIAL BAKER

MALE

FEMALE

36

64 %

%

13 - 17

1

0.792

15

9

27

16

15

8

4

2

0.955

0.588

0.674

0.38

18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+

%

%

%

%

%

%

%

%

%

%

%

%

%

%

MALE

FEMALE

12

88

MALE

65.4 %

%

%

400,000

300,000

200,000

100,000

3:00 6:00 9:00 15:00 18:00 21:000

0 - 14

12161824

15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 + MALEFEMALE

FEMALE

34.6 %

19,327

3,658

非公開社團

8

GQ STYLE TAIWANThe Definitive Guide to Men's Fashion

18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+

21%

35%

43%

42%

29 %

21%

7%

2%

0 %

0 %

0 %

0 %

篇

人

人

人

MALE FEMALE

90.6 % 9.4 %

MOBILEDESKTOP

19:0011:15

14:1517:15

BAD AVERAGE GOOD GREAT

0.5 1 21.2

GQ TAIWAN FACEBOOK

GQ LINE

GQ STYLE FACEBOOK

GQ SUIT WEAR FACEBOOK GROUP

1.8 % BAD AVERAGE GOOD GREAT

0.5 1 21.8

DIGITAL

626,981

133,411

Engagement Rate

Facebook Average Reach

Fans

TW Media Rank

Likes + Comments + Share / Fans x100%

AUDIENCE CONTACT TIME

Fans

Fans Engagement Rate

Likes + Comments + Share / Fans x100%

Other than GQ Taiwan, providing lifestyle info in

various aspects; GQ Style Taiwan positions itself as a

fashion expert. It discusses the looks of men, styles of

suits and streets, fashion trends and industry analysis.

Above it all, GQ Style Taiwan provides in-depth

articles for all fashion lovers.

SUIT WEARWear like a gentleman, Be a gentleman

The biggest facebook group for suits lovers.

Here the members share their ideas and attend

events regularly to spread the spirits of suits

style in Taiwan.The interaction of news

sharing and shopping guiding among these

precise audience helps to embody a positive

platform where suits style is ardently learned

and discussed. Therefore, every member

becomes an ambassador for GQ Style Taiwan,

promoting the culture of gentlemen.

Fans

Posts Per DayActive Users

Video Article Photo

Average Data / Per Month

Gender Age Device

Return Rate

UUPV

769,0223,020,237

UUPV

2,019,0307,014,575

QUICK VIEW

FACEBOOKGROUP

SUIT WALKGROUP

GQGQ BLOGGER

MY GQ LOOKGROUP

0.34 M subscribers

0.6 M

126 K

924 K 3,654 Members

MembersMembers

Members107

3,913 400133 K

2.7 M+ UU10 M+ PV

ADVERTORIAL+

Effective period : 2019.12.31

CONTENT

COPYWRITE

RATE CARD

NOTE

．ARTICLE X 1．GQ FB POST X 2

OPTION

AOPTION

B

1.Customer photo shooting is included in this package.2.execution fee are not included. (e.g. model, mack-up … )3.fb ad boost fee is not included.

1.Customer photo shooting is not included in this package.2.Client need to provide official press release and graphics.3.FB AD boost fee is not included.

240,000 160,000

YESYESYES

．ARTICLE X 1．GQ FB Post x 1．Banner Cue （NT50,000）

．ARTICLE X 1．GQ FB Post x 1

CUSTOMER SOLUTION COPY REWRITING

ADVERTORIAL IN NTD (NET)

MOBILE+

AD Offering

Channel Placement

Day

Duration (F/R)

AD Spec

Embedding video

Est. IMPS

Est.CTR

Est.Click

Rate Card

Remarks

Mobile Covered Ad Mobile Sticky Ad On Top

All Site

Mobile Billboard (Center) Mobile Billboard (Tail End)

1 1 1

F F R

320x320 100k （JPG/GIF/HTML5 )

320x50 100k（JPG/GIF/HTML5）

YES YES YESNO

80,000 75,000

1.25 % 0.07 %

80,000

Inner Page Inner Page

300 X 250 100k ( JPG/GIF/HTML5 )

115,000(Fix)

110,000(Fix) (2R)

57,500

0.17 % 0.05 % 0.05 %

60,000 60,000 30,000

No DiscountNo Discount No Discount

1,000 55 190 60 30


MOBILE AD IN NTD (NET)

Small 320 x 50 100K (JPG/GIF) Expand 320 x 480 100K (JPG/GIF/HTML5)

Mobile All Site

Mobile Covered Ad(320x320)

Mobile Sticky Ad On Top(320x50)

MOBILE AD

MOBILE AD Mobile Inner Page

MOBILE BILLBOARD (TAIL END)MOBILE BILLBOARD (CENTER)

( 320 x 50 ) ( 320 x 480 ) ( 320 x 250 )

DESKTOP+

250,000 200,000

Desktop HomepagePush Down

Homepage

F F RR

Homepage

Desktop HomepageSticker on

Left & RightDesktop Homepag

Billboard Desktop Homepag

Sticky on Left & ight

Desktop HomepagBig Cover

Desktop HomepagBill Board

Package A Package B

Announcements 1. Home page banners (push down)/Sticky on Left & Right /only one client is allowed for each session. 2. Please provide us with the original FLA files as well if you intend to turn in SWF files. 3. Flash version below 8.4 is recommended. 4. Please create outlines in Adobe Illustrator. 5. Video/Audio auto-play should be disabled in the materials you provide. Please set them in manual mode. 6. There is a word limit for characters including letters and punctuation marks.

12,000 12,000 10,000 12,000

0.10% 0.10% 0.10% 0.10%

12 12 10 12

7 7

YES YES YES

R

10,000

0.10%

10

YESNO

GQ.COM.TW IN NTD (NET)


Homepage

AD Offering

ChannelPlacement

Day

Duration(F/R)

AD Spec

Embeddingvideo

Est. IMPS

Est.CTR

Est.Click

Rate Card

Remarks

Expando1000x465,150KSmall 200x30,50K(GIF / JPG / HTML5)


300x800,40K(JPG / HTML5)

F

12,000

0.10%

12

NO

300x800,40K(JPG / HTML5)

300x250,80K(GIF / JPG / HTML5)

Sub ChannelBig Cover

Sub Channel

Sub ChannelBillboard

Sub Channel

Gallery PagePop Out Ad

Gallery Page

Article PageBillboard

Article Page

Sub Channel + Article PageSticky on Top

Sub Channel + Article Page

GQ.COM.TW IN NTD (NET)Desktop Homepage

30,000 20,000

Announcements 1. Home page banners (push down)/Sticky on Left & Right /only one client is allowed for each session. 2. Please provide us with the original FLA files as well if you intend to turn in SWF files. 3. Flash version below 8.4 is recommended. 4. Please create outlines in Adobe Illustrator. 5. Video/Audio auto-play should be disabled in the materials you provide. Please set them in manual mode. 6. There is a word limit for characters including letters and punctuation marks.

14,000 14,000 200,000 175,000 195,000

0.10% 0.10% 0.10% 0.10% 0.10%

14

3R

14

3R

200

5R

175

5R

195

5R

7

160,000 70,000 70,000


AD Offering

Channel Placement

Day

Duration (F/R)

AD Spec

Embedding video

Est. IMPS

Est.CTR

Est.Click

Rate Card

Remarks

R R R RR

YES YES YES YES NO






GLENFIDDICH MACALLAN

GQ.COM.TW Event-Site Showcase

IWC


QUIKSILVER


Hompage Crazy AD (F)

GQ.COM.TW BANNER

Homepage Cover

GQ.COM.TW BANNER

Whole Channel POP OUT Banner (F)

GQ.COM.TW BANNER

Whole Channel Sticky Banner (R)

GQ.COM.TW BANNER

VIDEO+

VIDEOUnboxing Video Behind Scenes

Customized Video Live Broadcast

FB / Youtube

FB / Youtube

GQ Video Customized

GQ Video Native Ad

400,000

500,000

1.Execute by GQ Video Team. The price include the Script writing , not include other production costs (e.g. Model , Mack-up , Stylish…)2.We will offer another price if it need to be executed by third party.

Execute by GQ Editor’s Video Team. This solution needs to be proved by GQ Editor Team.The price include the Script writing , not include other production costs (e.g. Model , Mack-up , Stylish…)

AD Offering Channel Placement Rate Card Remarks

GQ PRINTGQ MERCEDES BENZ

MAGAZINE

Date of Issue：Circulation：

Subscribers：

1 - 12 / Monthly55,000 / per Month 30,000

Date of Issue：Circulation：

Mar / Jun / Sep / Dec80,000 / per Month

Mercedes-Benz Clientele/Mercedes-Benz Service Centers/Mercedes-Benz Dealers/ Luxurious resorts & hotels/ VIP Lounges at airports/ Golf courses/ Premium Birth Centers

GQ MAGAZINE

FREQUENCY DISCOUNT RATE

Gatefold

1st Double Spread

2nd Double Spread

3rd Double Spread

4th Double Spread

5th DPS

Double Spread before TOC

457,143

207,619

188,571

179,048

170,476

165,714

161,905

197,142

179,048

170,095

161,905

157,429

153,810 148,952 142,476

Position / Frequency x1 x65% 8% 12% 15% 20%

x12 x18 x24 x36

IN NTD (NET)


GQ MAGAZINE

Single Page facing TOC

Single Page facing Masthead and Editor

Single Page facing G-FLASH (TOP5)

Double Spread between TOC & G-Flash

Single Page Facing G-Flash

Single Page between G-Flash and 1/3

R.O.P Single Page betweeen 1/3 and 1/2

R.O.P Single Page after 1/2

Back Cover

88,571

84,762

83,810

160,000

80,000

76,190

72,381

68,571

193,333

84,190

80,476

79,619

152,000

76,000

72,381

68,761

65,143

81,429

78,000

77,143

147,142

73,619

70,095

66,666

63,048

77,905

74,571

73,714

140,762

70,381

67,048

63,714

60,381

72,000

71,238

136,000

68,000

64,762

61,524

58,286

67,810

67,648

128,000

64,000

60,952

57,905

54,857

Position / Frequency x1 x65% 8% 12% 15% 20%

x12 x18 x24 x36

IN NTD (NET)


GQ MAGAZINE

Non-Bleed Size

430mm x 275mm

Bleed Size

440mm x 285mm

Non-Bleed Size

215mm x 275mm

出血尺寸 / Bleed Size

225mm x 285mm

DOUBLE PAGE SPREAD GATEFOLD TRIMMED

FULL PAGE

Non-Bleed Size

215mm x 275mm

Bleed Size

225mm x 285mm

1 Pagr

AD P4

G1 20.2 x 27.5 cm G2-3 (20.2 + 21.2) x 27.5 cmG3 back is cover

G4 (20.8 + 0.7 white line) x 27.5 cm

G1 G2 G4G3

20.8 cm 0.7 cm

GQ MAGAZINERequired MaterialsGQ Taiwan is printed on 4c/ 4c wed plate-made. Color proof will be provided for your final approval.

Film SupplySupply film positives in right reading,emulsion-side down,175 line screen, with correct color proof for double check. Changes can only be acceptedin complete replacement film set.

Digital Files> Fully formatted digital files stored in Macintosh compatible MO will be accepted.> Digital file information needed in advance: application software version and fonts used. Screen font and postscript font are needed for English words.> Images can be provided in either color transparencies, art or digital data.> Image file must be high resolution scan, minimum 300dpi and in CMYK format.> Advertisers must keep a back-up copy of the digital file.

Other SizesSizes other than the above are available on contract basis, but must be negotiated separately and non-cancellable. All special space units, such as gatefolds, pages requiring special inks, multiple page advertisements which require special positioning or other-than-normal printing treatment, must be discussed in advance with the advertising department to establish mechanical feasibility and rates.

General Conditions" GQ promotion" will be placed above which in GQ 's opinion stimulates editorial. The booking closing date is every 15th and material closing date is every 20th. For those advertising clients who have confirmed the position bookings, but fail to submit the advertising materials before the deadline, GQ is entitled to collect the full advertising rate. The advertiser warrants to GQ that all advertising material and information submitted or to be submitted by on behalf of the advertiser is such that its publication will not infringe the provision of any law or statue and will not give arise to any claim or right action whatsoever against GQ whether at common law or under statue. The advertiser has no excuse to refuse fully payment when the variation between printed color and color proof is less than 10%. The art work and photography costs are not included in the advertising rates, GQ shall charge based on the degree of complexity.

MERCEDES BENZ MAGAZINE

Frequenc

Print Specifications

Print

Circulation

Pages

Cover

Inside Pages

Binding

Distribution

Quarterly（March, June, September and December）

21.5 x 27 cm（bleed size excluded）

Colored

80,000（with a male-female ratio of 6:4）

100（adverts included）

Mat Finished Coated Paper 300gsm

蔻麗紙 99gsm

Adhesive binding

Mercedes-Benz Clientele/Mercedes-Benz Service

Centers/Mercedes-Benz Dealers/ Luxurious resorts &

hotels/ VIP Lounges at airports/ Golf courses/ Premium

Birth Centers

MERCEDES BENZ MAGAZINE

Condé Nast Interculture Group Taiwan

15F, No.51, Sec. 2, Jilung Rd., Taipei, Taiwan 110

Tel:886-2-2732-8899．Fax:886-2-2739-0814

．Advertising Sales of Mercedes-Benz Magazine are represented by Condé Nast　Interculture Group Taiwan.．Publication of the ads are valid upon the signing of a contract.．Cancellation of a yearly agreement will lose its special rate and requested positions.．Cancellation of any booked advertising before publication will be charged at 30%　of the agreed rate.．Special colors designated will be charged additionally.

Trim Size

Materials Deadline

Color Proofs

Supervision

Print Advertising Details

25 days before publication

20 days before publication

All advertising material is subject to the

approval of Mercedes-Benz Taiwan

Rate Card ※ Tax excluded

Inside Front Cover

Outside Back Cover

Inside Back Cover

1st Full Page

2nd Full Page

3rd Full Page

4th Full Page

5th Full Page

6th-8th Full Page

Opening Spread

Full Page

MB CHOICE（2 Spreads）

Production Fees included. (Editorial

content only)

Price 25% off

220,000

350,000

140,000

210,000

185,000

170,000

160,000

150,000

140,000

280,000

125,000

400,000

187,000

297,000

119,000

178,000

158,000

145,000

136,000

126,000

119,000

238,000

108,000

Full Page 21.5 cm X 27 cmSpread 43 cm X 27 cm

BRAND LEVEL

ASSET CAMPAIGN

PRODUCT LAUNCH

GQ BUSINESSBUSINESSSCHOOL

SUITWALK 6TH, 3/9~10 MOTY8TH, DEC

UCF4TH, OCT

BUSINESSSCHOOL

GQ MAGAZINE REDESIGN & LAUNCH NEW MEMBERSHIP PROGRAM

GQ LocalWine Festival

GQ MeatFestival 5/29

BUSINESSSCHOOL

BUSINESSSCHOOL

GQ LAB

Q1 Q2 Q3 Q4

2019 GQ BRAND COMMUNICATION CALENDAREVENT

BARSURFING8/2-8/31

Space

GD2019

DraftLand

麥卡貝新節目合作 + 餐飲加速器啟動

美感教育CSR，GQ的大人美學通識課程

GQ SUITWALK 2018

#SuitWalk

Attendance

Market Attendance

Diffusion on Social Media

Over Posts

人

「The Most Important Men’s Fashion Event in Taiwan「

600

3,200

3,100

– SuitWalk

Embrace the spark of Taiwan bar culture

BAR SURFING 2018

1,700BAR Tickets Pre-sale

Limited edition Cocktail

InternationalBartenders

BARBAR BAR TICKET

– Bar Surfing

40

200

6

URBAN CAMPAIGN FESTIVAL 2018

Attendance

Guest stay Overnight

Diffusion on Social MediaOVER

The ultimate experience of GQ outdoor life– Urban Campaign Festival

11,000

200

2,664,624

MEN OF THE YEAR 2018Attendance

Workshop

7,000

976

www.gq.com.tw/shop/

It’s been highly praised and welcomed since the open of GQ Shop. Stylish items are introduced on a weekly basis, getting GQ fans one step closer to possess the charm of selected products.

GQ SHOP

G.D. SERIESFirst ever Ready-to-drinkcocktail in Taiwan

Formulated by three world-class bartenders

LimitedSold out in 8 weeks

ChannelG.D.

NO.1

2,400四週內銷售完畢

SOLD OUT

窩台北、Kashoku、台虎露營車Barcode 高雄、TCRC

GQ x Glenfiddich present

digital · 2019-04-16 · mediakit 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 + 0% 73.3 % returning...

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