Shania Twain – The platinum collection

Front Cover

DVD video sign is only symbol on cover other than the title and image

Background is very plain, and the colour is

platinum which links with the title

Platinum is a rich colour used to describe things such as jewellery. It is a rare metal and this could mean that as the DVD is called the platinum collection, it is a

prestigious/ extraordinary collection of songs.

Shania is in the middle of the cover and is looking straight

at the camera so at the audience. She is also the only

image on the cover so this could suggest that she herself is enough to make fans buy

her music.

A script font adds elegance to the simple cover which makes up for the lack of detail. The white colour stands out against the platinum background

Back CoverList of songs in white again, but font is different to front

cover. It is back to being simple

barcode

Advertising some of her other albums to making

the most of the back cover to encourage fans to buy the other albums. More

likely to get a sale as the fans would be more

inclined to buy the albums as they have bought this

one.

Record label website. More

advertising

DVD video sign again along with other

information on the DVD. e.g. record label

Record label is Mercury Nashville. The state

Nashville is associated with country music so there is no trace of any pop. Mercury Nashville is Universal Music

Group’s country music subsidiary

Production credits

SpineSame picture as on

cover so that if a potential buyer looks at the DVD from the side, they will be able

to recognise her

DVD video sign as well as mercury Nashville sign

and universal sign

title is the same colour and font

as the front cover to coordinate

with the theme of the DVD

The colour platinum on the background remains the

same throughout the DVD

Genre is country / pop. The DVD cover is more country as it is simple.

Pop is more outrageous …bright colours,

costumes etc