Paper-based 3D printing breathes new life and customers into an established Italian reprographics firm

Innovation is critical in any business in order to gain and maintain

a competitive advantage. But the ability to offer unique products and

services that generate new sources of revenue is especially important

in today’s reprographics industry.

That’s why, after 20 years offering 2D printing and binding products

and services, Italian reprographics firm, Digicopy, decided to expand

into the fast-growth 3D printing industry.

“We strongly believe in innovation,” said Eugenio Costa, responsible

for Marketing and Development at Digicopy. “We believe 3D printing

will enable us to offer entirely new products and services to an

expanded customer base and establish ourselves as a market leader.”

Digicopy turned to Mcor Technologies, maker of the world’s only

desktop paper-based 3D printers. “We selected Mcor 3D printers

because of their professional quality, superior colour capabilities

and eco- and office-friendliness compared to other 3D printers,”

said Eugenio.

DigicopyItalian reprographics and binding

firm.

http://www.digicopy.it

Challenge

Offer new products and services

to expand customer base and

business and become a market

leader.

Strategy

Become an Mcor Certified

Reseller and use professional,

full-colour, low-cost, eco-friendly

paper-based 3D printers to offer

in-store 3D printing services.

Results

Students, designers and stylists,

including famous fashion firms,

appreciate Mcor’s cutting-edge

3D printing technology.

Safe and eco-friendly process

enables Mcor printers to be

run by customers and Digicopy

employees right in the store.

Digicopy has expanded to four

locations.

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“We believe 3D printing will enable us to offer entirely new products and services to an expanded customer base and establish ourselves as a market leader.”

–Eugenio Costa, responsible

for Marketing and Development,

Digicopy

In fact, Digicopy became an Mcor Technologies Certified Reseller and not

only sells Mcor 3D printers, they also offer full-service 3D printing and

scanning services and even enable their customers to 3D print objects

themselves right in the store. “We mainly 3D print models developed by

university students for their thesis work – 1,000 students 3D printing a

variety of models last month alone - as well as prototypes for designers

and stylists, including some famous fashion firms,“ said Eugenio.

Digicopy is expanding. They are now an established group under

the name Ethesis srl, running four shops located near each of three

Universities in Milan, Cattolica, Bicocca, Statale, and a production

centre, close to Bicocca University, in Viale Sarca 173.

Said Eugenio, “All of our customers really appreciate the affordable

price and full, realistic colour of Mcor’s cutting-edge 3D printing

technology. It’s really helped our business.”