digging for buried treasure: strategies for promoting institutional repository
DESCRIPTION
This session will highlight successful strategies at two institutions for gaining participation in institutional repositories. Librarians from Southern Illinois University Carbondale will discuss their experience in designing and implementing an effective marketing program, recruiting content and expanding collections. Librarians from Kansas State University will describe their best practices focusing on the pivotal role of library liaisons and value-added services in ensuring the success of the institutional repository.TRANSCRIPT
![Page 1: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/1.jpg)
ER&L 2010, Austin, TX
February, 2, 2010
Julie Arendt, Jonathan Nabe, Andrea Imre – Southern Illinois University Carbondale
Tara Baillargeon, Beth Turtle – Kansas State University
Digging for buried treasure: strategies for promoting institutional
repositories
![Page 2: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/2.jpg)
Julie ArendtAndrea ImreJonathan Nabe
Electronic Resources and Libraries 2010Austin, TXFebruary 2, 2010
Digging for Buried Treasure:
Strategies for Promoting Institutional Repositories
![Page 3: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/3.jpg)
![Page 4: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/4.jpg)
Overcome challenge of content recruitmentCopyrightTime constraints (authors, IR
managers)
Purpose of marketing
![Page 5: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/5.jpg)
General, for a broader audience
High profile, one time, broad or targeted
Targeted, for specific audiences
3 categories of SIUC PR activities
![Page 6: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/6.jpg)
Design elements of IR Promotional material
Brochure Handouts
submission guidelinesAuthor guide and help pages
Marketing strategies @ SIUC
![Page 7: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/7.jpg)
Promotion within the Library (meetings, websites)
Promotion on campusMedia outlets (newspaper, radio, TV)Links placed on university webpagesMeetings at multiple levels of the
organization (administration, colleges, departments, special programs, research centers, individual faculty, etc.)
Spreading the word
![Page 8: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/8.jpg)
ForumSurveyOpen Access policy (or mandate, or
resolution, etc.)
High profile one time events or activities
![Page 9: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/9.jpg)
Food!
Local panel
Prominent speaker
Catchy title
![Page 10: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/10.jpg)
![Page 11: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/11.jpg)
![Page 12: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/12.jpg)
Use successful adopters’ language: Harvard
http://osc.hul.harvard.edu/OpenAccess/policytexts.phpStanford
http://ed.stanford.edu/suse/faculty/openaccess.htmlKansas
http://www.lib.ku.edu/scholcomm/OA_announce.shtmlMIT http://info-libraries.mit.edu/scholarly/faculty-and-
researchers/mit-faculty-open-access-policy/Oregon State Libraries
http://ir.library.oregonstate.edu/jspui/handle/1957/10850
Visit SPARC’s site: http://www.arl.org/sparc/advocacy/campus/
Open Access Policy
![Page 13: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/13.jpg)
Learn from others’ failure: University of Maryland’s experience http://www.ala.org/ala/mgrps/divs/acrl/publications/crlnews/2009/oct/pyrrhicvict.cfm
Open Access Policy
![Page 14: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/14.jpg)
Information about the repository, repository policies
Responses to frequently asked questions from faculty
Two requestsDeposit your stuffGo forth and spread the word
Requirement for new hires
Liaison Training Session
![Page 15: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/15.jpg)
BrochureTalking Points
Liaison Materials
![Page 16: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/16.jpg)
Liaison visits to department With or Without Team members
Other unitsHonors program Graduate School
Outreach Visits
![Page 17: Digging for Buried Treasure: Strategies for Promoting Institutional Repository](https://reader035.vdocuments.us/reader035/viewer/2022081414/5486b717b47959d30c8b52e1/html5/thumbnails/17.jpg)
Make it easyKeep in contact
Download statisticsSolicit again
Maintaining the Flow