Diffusion of Innovations

EDUC: 8841Dr. Carol Watson

Sarah Dillahunt November 2010

Sakai™,

SoftChalk Digital Repository Program

LMS TECHNOLOGY SPONSORING MEDIA & PUBLISHING ?

1996 2002 2005 2009 2010

V6

Evolution

Star Rating Create-a-

Poll

Jigsaw Puzzles

Tabbed Info

Did You Know

Web in the Box

Innovation-Development Process

Research

Perceived Attributes

Development

Commercialization

Need

Innovators

Development

•Engage your students with lessons that include pop-up text annotations, self-assessment quizzes, and interactive learning games.•Package your lessons for delivery via CD-ROM, Intranet, Internet, or integrate with your LMS (Learning Management System).•Create interactive web pages for your e-learning course. It's easy, quick, and your lessons will look like a professional designer created them.

Researched authoring tools, content compatibility, and portability with LMS or Internet desired

No Programming or HTML required

Designed Prototype, with content authoring tools, accessibility to standards & VPAT templates

Delivery via CD-ROM, Intranet,

Internet, or downloaded to LMS

Sales exceeded 70% annually for 5-years,

Marketed Product at Education and Technology Conferences & Tradeshows

Development-Commercialization

http://www.softchalk.com/learn.html

Decision 70% Sales

Growth

Implementation

(Rate of Adoption)

Confirmation

Knowledge of Innovation

(Evans & Jones)

Persuasion (30-day free

trial)

Innovation-Decision Time Line

http://www.softchalk.com/learn.html

1996 2002 2003-2008 2009 2009 - 2010

Adopters & S-Curve

Product

Introducti

on

Product

Release

5-yr

Gro

wth Rate

% Penetr

ation

01020304050607080

2002 2003 2003-2008 2010

IMPLEMENTATION Access to Quick Tour Videos

Access to Upload SoftChalk CONNECT

Publish to MERLOT, Repository of Open Education ResourcesAccess to Media Repositories & Content Mgmt . System

Access to Supplemental Websites or Products

Case Studies of innovations in education to the online learner

Weekly introductory session on SoftChalk

"Innovators in Online Learning" webinar series with guest speakers

http://www.tip.duke.edu/loyo/LOYO_template_08_09.html

Customized Lessons

visit  http://www.softchalk.com/lb_customStyles.html

Basic Text Editing.

Innovators, Adopters, & Laggards

Innovators (Develop ideas)

Early Adopters (Opinion leaders/Role Models

Laggards (isolated in social system/Opposes Change)

Critical Mass & Change Agents

Return on Investment Self-Sustaining

Secures Adoption of New IdeasSlows Diffusion of Undesired Effects

Technology Partners