Welcome to our presentation

Sefat Rahman Soha 142011022

Ahsan Habib 142011086

Rashed Hossain 142011200

Emrul kayes Shibly 142011023

Group- 03

Appropriate mode of entry

to foreign market

Concerns of entering foreign market• Marketing objectives

• Available resources in business 

• Suitability of a market entry strategy

• There are some more things that we want to bear in mind that

• Market Size and Growth

• Risk

• Government Regulations

• Cultural difference

• Local infrastructure

Foreign Market Entry modes

Sri Lanka country profile

Geographical Location of Sri Lanka

• Sri Lanka is an island country located in Indian Ocean to the south of India and separated from India by Palk Strait. It is also known as the Island of Serendipity. 

• Official name: Democratic Socialist Republic of Sri Lanka

• Form of state: Executive presidency based on the French model

• National legislature: Unicameral legislature; the 225 members are directly elected for six years under a system of modified proportional representation

Economy and Trade related information

• Services is the largest sector of the Sri Lankan economy, contributing to about 60% of GDP.

• The industry sector accounts for about 26% of GDP.

• Agriculture contributes to only 8% of GDP, yet it employs about one-third of the country’s workforce.

Economy and Trade related information

• In order to promote FDI, the Sri Lankan government has set up the Board of Investment (BOI), which currently manages 12 industrial parks and export processing zones (EPZs) in the country.

• Tax incentives and duty-free facilitation are given to qualified

foreign investorsEconomy size of Sri Lanka:

• With an  economy worth $80.591 billion (2015) ($233.637 billion PPP estimate),  and a per capita GDP of about $11,068.996 (PPP), Sri Lanka has mostly had strong growth rates in recent years.

• The Sri Lankan economy has seen robust annual growth at 6.4 percent over the course of 2003 to 2012, well above its regional peers

Exports and Imports of Sri Lanka

Exports: Sri Lanka exports mostly textiles and garments (52% of total exports) and tea (17%)

• Exports in Sri Lanka increased 5.7 percent year-on-year to 898 USD Million in September of 2016

Imports: Imports in Sri Lanka increased to 1906 USD Million in October from 1543 USD Million in September of 2016

Exports and Imports of Sri Lanka

Appropriate Mode of Entry into Sri Lanka

• Economical advantage

• Political advantage

• Attractive Business Environment & Government Policies

• Modern Infrastructure

• Government facility to attract FDI

Appropriate Mode of Entry into Sri Lanka