DIFD 321 – Week 1John Rouda – Winthrop University

The Business of Web Design

• Key Objectives:– Leave here knowing more than you came in– Understand basic business concepts– Get a better understanding of the web and

mobile world we live in – Motivate you for success in school and life– Make you a better person

Getting to know you

• About Me– Work History, Education, etc.

• About You– Name, Year, Major (option), job/hobbies,

favorite book, etc.

Being Successful

• Stay Busy• Create Habits• Take Risks• Don’t Delay• Set Goals / Triggers• Take Notes• Track your time

• Be Safe (wait, what about risks?)

• Never say “I don’t have the time”

• Get to know your professors

• Get in shape• Volunteer • Stay out of debt

Syllabus

• http://faculty.Winthrop.edu/roudaj/difd321/

Learning Stuff

• How we’re going to do this…– 2 Exams, 1 project, sporadic homework and

an occasional pop quiz or pop presentation.

• Getting started…

Intro to Business

• Entrepreneurship

• Risk vs. Reward

• Stakeholders vs. shareholders

Intro to Business

• Product vs. Services

• ROI and why is it so important?

• IT in Businesses and how it affects ROI…and how ROI affects IT.

The Internet

• Productivity

• Efficiency?

• Effectiveness

• How do you use the Internet to make purchasing decisions?

Economics

• Macro vs. Micro

• Supply and Demand

Free Market Capitalism

• Perfect Competition

• Monopoly

• Oligopoly

• Free Market vs. Socialism…

Our Economy and how it affects you and me.

• Unemployment rate

• Inflation

• Stagflation

• Deflation

Our Economy and how it affects you and me.

• GDP and GNP

• Price Indexes

• Household income

• Home Sales

• Consumption

• US Trade

• Employment rates

Global Business

• Why think globally?

• Importing and Exporting

• Absolute Advantage

Trade

• Surplus and deficits

• Tariff

• Import quota

• Embargo

• WTO, EU, NAFTA, OPEC… what do they have to do with me?

• Bartering… more than just craigslist

Starting your own business

• Ownership types:• Sole proprietorships• Partenerships

• LLP• MLP

• LLC• S-Corp• C-Corp

How to get started

• Buy an exsisting business

• Start your own• Business license• Legal Docs• Marketing strategy• Business plan• Exit Strategy

How to get started

• Buy an exsisting business

• Start your own• Business license• Legal Docs• Marketing strategy• Business plan• Exit Strategy

Tangent – Website Architecture - SOA

SOA

• Is it for everyone?

• Small Businesses vs. Medium-Large Businesses

Ted Talks

• Ideas Worth Spreading….

• Some are funny, some are inspiring, all are worth watching.

• Sample– http://www.ted.com/talks/

shawn_achor_the_happy_secret_to_better_work.html

HOMEWORK!!!

• Watch a Ted Talk… Any Ted Talk.

• Write a 1 (only 1) page summary of the Ted Talk. Include a link to the video.

• Email me (roudaj@Winthrop.edu) an attachment of the summary as a Word Doc by 11:59PM on 9/2/2014.