diesel systems purchasing emerging markets - ahk portugal · bosch diesel systems ds/pj-pem |...

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Bosch Diesel Systems

DS/PJ-PEM | 3/23/2010 | ©

Robert Bosch GmbH 2010. All rights reserved, also regarding any

disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Diesel Systems

Diesel Systems Purchasing emerging

marketsWe

shape

the future

of Diesel

2

Bosch Group -

facts and figures

DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Agenda

Bosch Group –

facts and figures

Diesel Systems –

facts and figures

Purchasing Emerging Markets at Diesel Systems

3

Bosch Group -

facts and figuresDS/PJ-PEM | 3/23/2010 | ©

Robert Bosch GmbH 2010. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Diesel Systems

Bosch Group Sales: 45.1 billion euros1)

Associates on Jan. 1, 2009: 281,717

1) Including other business areas

Automotive TechnologySales: 26.5 billion euros

Share of total sales: 59%

Consumer Goods & Building TechnologySales: 11.9 billion eurosShare of total sales: 26%

Industrial Technology Sales: 6.7 billion euros

Share of total sales: 15%

Structure of the Bosch GroupBosch Group -

facts and figures

4

Bosc

h Grou

p -

facts and figure

s

DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Distribution of sales 2008by business sector in billions of euros

/ percentage of sales

Automotive Technology

Industrial Technology

Consumer Goods and Building Technology

Total: 45.1 billion euros1)

1)

Including other business areas

59%

26%

15%

26.56.7

11.9

Bosch Group -

facts and figures

5

Bos

ch Grou

p -

facts and figur

es

DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

by region in billions of euros

/ percentage of sales

Distribution of sales 2008

Asia Pacific1)

Europe

Americas

Share outside Germany: 74%

Total: 45.1 billion euros1)

1)

Including other countries

66%

17%

17%

7.9

7.6

29.7

Bosch Group -

facts and figures

6

Bosch Group -

facts and figures

DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Automotive Technology business sectorDivisions

1)

ZF Lenksysteme

GmbH (50% Bosch-owned)

Gasoline Systems

Diesel Systems

Chassis Systems Brakes

Chassis Systems Control

Car Multimedia

Automotive Electronics

Steering Systems1)

Automotive Aftermarket

Electrical Drives

Starter Motors and Generators

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Bosch Group -

facts and figures

DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Agenda

Bosch Group –

facts and figures

Diesel Systems –

facts and figures


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DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Locations

Rodez

Saint-Ouen

HomburgBamberg

Jihlava

Bari

Crema/OffanengoTurin

WienFeuerbach

Bursa

Rommels-bach

GothenborgKista Helsinki

Hallein

Linz

Madrid

Moscow

Denham

Vénissieux

Charleston

Kentwood

Curitiba

JaipurNashik

Bangalore

WuxiDaejon

Higashimatsuyama

OtaYorii

Farmington

Hills

Amata City

Seoul

Dunton

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DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Key Data Diesel Systems

1)

year

average

Actual2008

7 66374

58 349

68

Sales to Third Parties% of Sales outside Germany

Associates1)

located outside Germany in %

Actual2009

5 32780

51 788

66

as of 3.2010

in m EUR, if

not stated

otherwise

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DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Third Party Sales in 2009

8%

20%

42%28%

Europe (without Germany)

Germany

Asia

America

by regions in %

Total: 5

327

million

EUR

as of 3.2010

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DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Applications 50

300

500kW/Zyl.

kW/Zyl.

kW/Zyl.

Common Rail System

Unit Pump System

Unit Injector System

Radial-Piston Pump

Axial-Piston Pump

PF Pump

Inline Pump

Exhaust Gas Treatment

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DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Agenda

Bosch Group –

facts and figures

Diesel Systems –

facts and figures


13

Bosch Diesel Systems–Purchasing emerging markets

DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

DS/PUS Organization

DS/PUMr. Meyer

Senior Vice PresidentPurchasing & Logistics

DS/PJ-PEMMr. Wölfler

Senior ManagerPurchasing Emerging Markets

DS/PUQ, DS/PJ-SDTMr. Pangerl

DirectorPurchasing Quality &Supplier Development

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Diesel Systems

DS/PJ-PEM Organization

DS/PJ-PEM

DS/PJ-PEM1 (Feuerbach, D)

DS/PJ-PEM2(Wuxi, CN)

DS/PJ-PEM3(Bratislava, SK)

Assistant

DS/PJ-PEM4 (Bursa, TR)

Project Controlling

DS/PJ-PEM5(Toluca, MX)

DS/PUR-EM-LA(Curtitiba, BR)

DS/PJ-PEM2x (Bangkok, TH)

DS/PJ-PEM6(Bangalore, IN)


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Diesel Systems

To be globally present and establish transparency in the market.

Support of Bosch Diesel System purchasing in regards of respective

projects out of Emerging Markets.

By order of the DS-purchasing organization: To take over responsibility for

the implementation of emerging markets projects until successful

SOP,

including assistance of support activities during series production.

Qualification of suppliers within the required scope (including the

development of necessary methods and application).

We are responsible for policy deployment in Emerging Markets and

for

tracking targets within the DS-purchasing organization.

DS/PJ-PEM: MissionBosch Diesel Systems–Purchasing emerging markets

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Diesel Systems

DS/PJ-PEM Network

PUR/PUE*

PUR/PUE*

PUR/PUE*

PUR/PUE*

• EM Pre-selection• EM Strategy• Coordination• Controlling• Barrier removal• Tool development• Escalation

* DS or Plant

CHINA

GermanyDS/PJ-PEM1

Pumps

Injectors

EGT/others

Controlling

Pro

ject

Con

tract

• Market research• Technical/Quality clearance• Supplier development• SOP preparation, Ramp up assistance

THAILANDPQM

INDIAPQM

BRASIL PQM

TURKEY PQM

E-EUROPE PQM

MEXICO PQM

PurchasingQuality

ManufacturingSuppliers

Suppliers

Suppliers

Suppliers

Suppliers

Suppliers

Suppliers


17 DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

PJ-PEM Process

Pre-selection Scouting Supplier

assessmentSupplier training

Project contracting

Drive to PPAP

Project preparation phase Project execution phase

Handover to PUR

Ramp up assisting

3-6 months

PJ-PEM1 PJ-PEM2-XCooperation with CP

Coordination & Controlling by PJ-PEM 1

SO

P


18 DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

DS/PJ-PEM -

Process


trainingProject

contractingDrive

to PPAP

Technical, economical and geographical pre-selection DS Product e.g. CP3 PumpDS Product e.g. CP3 Pump Together with commodity purchasing, purchasing engineering and

purchasing quality we make an EM suitability pre-selection based on technical, economical and geographical criteria.

Result:

List of EM suitable parts which we agreed with all parties to start scouting in an geographically pre-selected region.

Your benefits out of the pre-selection:• Systematically approach allows similar evaluation for every DS product• Limits spreading loss of inquiries• Basis for all further LCC discussions

Launchmanagement

Handover to commodity

purchasing


19 DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

DS Product e.g. CP3 Pump

DS/PJ-PEM -

Process

Scouting –

market research

After we did the pre-selection we do the market research in EM based on internal project contracts and send RFQs to potential supplier.

Requirements: Non disclosure agreements, supplier assessments

Result: Quotation sheet based on TCO calculation with the most interesting offers out of EM.

Your Benefits:• RFQ handling done by DS-PJ-PEM• RFQ analyzing done by DS-PJ-PEM• TCO calculations done by DS-PJ-PEM


trainingProject

contractingDrive

to PPAPLaunch

management


purchasing


20 DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

DS/PJ-PEM -

Process

Pre-selection

Suppliertraining

If necessary we will train the supplier in order to establish a basic framework for delivering to BOSCH DS.

Result: Supplier is able to start project with BOSCH DS

Your Benefits:• Supplier meets BOSCH requirements/standards• No “basic”

discussions necessary •

Travel + communication efforts mainly covered by DS/PJ-PEM

Supplier training

Example Corp.

The Robert Bosch GmbH, Division Diesel Systems,Department DS/PJ-PEMx hereby confirms that

in 12345 Example CityCountry

successfully attended the

Diesel Systems (DS)Supplier Start Training

This certi ficate ensures that the trained supplier was announced to1. The basics and structure of the Robert Bosch Corporation2. The Bosch Purchasing Guidelines3. Principles of the Bosch Supplier Evaluation4. Purchasing contracts5. Quali ty Management principles6. Project Management7. Production Processes8. Logistics9. Lean Management and Production

Example City, 01.08.2007

DS/PU Mr. Meyer DS/PUS Mr. NeumannSenior Vice Vice president President Purchasing Supplier Development

Certificate No. xx

Example Corp.

The Robert Bosch GmbH, Division Diesel Systems,Department DS/PJ-PEMx hereby confirms that

in 12345 Example CityCountry

successfully attended the

Diesel Systems (DS)Supplier Start Training

This certi ficate ensures that the trained supplier was announced to1. The basics and structure of the Robert Bosch Corporation2. The Bosch Purchasing Guidelines3. Principles of the Bosch Supplier Evaluation4. Purchasing contracts5. Quali ty Management principles6. Project Management7. Production Processes8. Logistics9. Lean Management and Production

Example City, 01.08.2007

DS/PU Mr. Meyer DS/PUS Mr. NeumannSenior Vice Vice president President Purchasing Supplier Development

Certificate No. xx

Scouting Project contracting

Drive to PPAP

Launchmanagement


purchasing


21 DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

After we find a suitable supplier with a competitive offer, we will sign a project contracting with you where we agree on the responsibilities and time plan on an case by case level.

Result: project contracting with clear responsibilities and time plan

Your Benefits:• Commitment with clear responsibilities• Transparency for all parties• Clear documentation of each project

Project contracting –

PPAP and SOP

Pre-selection

Project contractingScouting Supplier

trainingDrive

to PPAPLaunch

management


purchasing


22 DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

We will assist you and the supplier locally during the whole PPAP preparation process.

Result: Project ready for SOP

Your Benefits:• Technical problem solving • Quality problem solving (review PPAP requirements etc.)• Communication process in native language via PJ-PEM

Drive to PPAP

Pre-selection

Drive to PPAPScouting Supplier

trainingProject

contractingLaunch

management


purchasing


23 DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

DS/PJ-PEM -

Process

After SOP we will monitor a project also in ramp up phase. Once SOP is started, PEM will offer you all the reliability with support and assistance during reaching our goals in quality and productivity to overcome possible ramp up issues.

Result: Stable ramp up

Your Benefits:• Upcoming problems can be solved by our locals offices• Travel + communication efforts mainly covered by PEM• Support in native language

Launch Management


trainingProject

contractingDrive

to PPAPLaunch

management

Ramp up assisting

t

v

SOP up to 6 months


purchasing


24 DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

DS/PJ-PEM -

Process

After reaching our goal in productivity / quality we handover projects to related contract partners. The timeframe between SOP and handover is normally about 6 months.

Result: Proper PU-internal handover

Your Benefits:• Integrated information transfer assured• Lessons learned considered

Handover to commodity purchasing

end of project


trainingProject

contractingDrive

to PPAP


purchasing

Launchmanagement

0 445 C20562

1 Andreas Wein

PROJEKTMANAGEMENT Marktbearbeitung Entscheidungsfindung Musterphase Vorbereitung SOP

1.1 1.2 1.3 1.4 1.5

Projektstart MSt Lieferanten- Auswahl Lieferantenentscheidung ausarbeiten

Maschinenkonzept festlegen Investitionsfreigabe Lieferant

1.1.1 PL 1.2.1 1.3.1 1.4.1 1.5.1

100% 0% 100% 100% 0%

Projektkoordination Anfrage Auwahl Lieferant (Einbez. Fachabteilungen)

Kapazitätsplanung erstellen Monitoring Projektplanung Lieferant

1.1.2 PL 1.2.2 1.3.2 1.4.2 1.5.2

0% 100% 100% 0%

Projektcontrolling Verifizierung Angebote Festlegung Lieferant Werkzeuge festlegen Erfassen Auswärtsarbeitsgänge

1.1.3 PL 1.2.3 1.3.3 1.4.3 1.5.3

25% 0% 100% 100% 0%

Projektabschluss Preisspiegel erstellen LOI erstellen 2 TP Maschinenvorabnahme bei Maschinenhersteller

1.1.4 PL 1.2.4 1.3.4 1.4.4 1.5.4

0% MSt 100% 0% 0% 0%


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DS/PJ-PEM | 3/23/2010 | ©



Diesel Systems

Diesel Systems Thank you for your attention!We shape the future of Diesel

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