die heimwerker-spezialisten th e do-it-yourself experts ... · pdf filedie...

Media Data 2014Print and Online

Michael E. Brieden Verlag

Die Heimwerker-SpezialistenTh e Do-it-yourself experts

2 Media Data 2014

Publisher Michael E. Brieden Verlag GmbHManaging Director Michael E. BriedenAdress Gartroper Straße 42, D-47138 DuisburgPhone +49 203 4292-0Fax +49 203 4292-149E-Mail [email protected] www.brieden.de/en/index.php

Terms of payment Within 7 days from date of invoice 2 % discount Within 14 days from date of invoice without deduction Abroad: Advance payment

Distribution Axel Springer Vertriebs GmbH, Hamburg

General information and technical data

Print method Web offset printing (content)/Sheet offset (title). Please note: As the magazines are printed in web offset technology, slight color deviations cannot be ruled out and we cannot assume liability for these.

File formats Please send us you’re an Adobe PDF X/3, CMYK (Special colors are not possible). Embedded ICC profi les are not analyzed.

For electronic delivery Via E-Mail: grafi [email protected] questions To ensure a smooth process and the best quality of all templates please contact our graphics department

for technical questions: +49 203 4292-201 through -204

Subscriptions Axel Springer Vertriebs GmbH, subscription service

Advertising Udo Schulz Manager Phone +49 4403 9191-0, Fax +49 4403 9191-19 E-Mail: [email protected]

Director Digital Peter S. RögerStrategy Phone +49 8464 9333, Fax +49 8464 8634 E-Mail: [email protected]

AllAll youyou cancan read !read !The magazine fl at rateThe magazine fl at rate

Contents

The publishing house Page 2

Technical printing requirements Page 2

HEIMWERKER PRAXIS Page 4–5

Special issues Page 6–7

heimwerker-test.de Page 8–9

All you can read – The circulation booster Page 10–11

Corporate Publishing, advertorials, guidebooks, inlets and glued inserts Page 12–13

Terms and Conditions Page 14–15

Die Heimwerker-Spezialisten • Th e Do-it-yourself experts

The test magazine for tools, construction and gardening- Target group: Hobbyists and semi-professionals

who are interested in buying- large format, product-oriented

HEIMWERKER PRAXIS presents in-depth benchmarking tests for tools and materials from all areas of the home improvement industry. Through easy to understand re-porting, HEIMWERKER PRAXIS conveys all the fun of dealing with devices and provides transparency even with complex technology. Presentations of new devices with test character take up new trends and topics. Ser-vice topics help customers use their tools and offer pro-fessionally competent advice.

DatesIssue Ad closing date Forms closing Date of fi rst date publication

2/14 20.01.2014 27.01.2014 21.02.20143/14 24.03.2014 31.03.2014 02.05.20144/14 26.05.2014 02.06.2014 27.06.20145/14 28.07.2014 04.08.2014 29.08.20146/14 22.09.2014 29.09.2014 24.10.20141/15 10.11.2014 17.11.2014 12.12.2014

Advertising rate list Valid from issue 2/2014

1/1 Page portrait four-color 10.086 €

1/2 Page landscape/portrait four-color 5.041 €



2/1 Page landscape four-color 20.172 €Special formats/special advertising formats on request

Inserts (Format max: 200 x 270 mm)- Total circulation: to 25 g 66 € ‰- each additional 5 g 5,80 € ‰

Pull-out supplement- Total circulation: 4 pages 87 € ‰ / 8 pages 146 € ‰- Technical information on request

Glued inserts- Postal or reply card on a base advertisement: 39 € ‰- CD-ROM on a base advertisement: 54 € ‰

Dealer’s market- Ask for the information sheet

„Advertising in the market section“

Discounts- Quantity discount: from 3 pages 5 %, from 6 pages 10 %- Frequency discount: from 3 ads 3 %, from 6 ads 5 %

Magazine formatWidth: 216 mm · Height: 302 mm

Publication frequencybimonthly

Distributed inGermany, Austria, Switzerland

Print runØ 40.000

Newsstand sales pice, Germany3,20 Euro

4 Media Data 2014

Member of:


Printing DataManuscriptsHigh-resolution PDFData deliveryCD, DVD for Macintosh

Paper (wrapper)135 g/m2, wood-free, gloss-coatedPaper (inner part)60 g/m2 wood-free, glossy

Printing methodWrapper: Sheet offset printingInner part: Web offset printing

ProcessingSpine bindingwith 2 staples

Technical Contact (Graphics)E-Mail: grafi [email protected] Phone: +49 203 4292201

2/1 Page · 432 x 302 mm 1/1 Page · 216 x 302 mm

1/2 Page · 108 x 302 mm

port

rait

land

scap

eBleed Ads Format plus 3 - 5 mm bleed!

1/2 Page · 216 x 151 mm

1/3 Page · 72 x 302 mm

1/3 Page · 216 x 100 mm

1/4 Page · 54 x 302 mm

1/4 Page · 216 x 75 mm

1/4 Page Standard 108 x 150 mm

2/1 Page · 412 x 282 mm 1/1 Page · 196 x 282 mm

1/2 Page · 98 x 282 mm

port

rait

land

scap

e

Ads in live area No additional bleed necessary

1/2 Page · 196 x 140 mm

1/3 Page · 65 x 282 mm

1/3 Page · 196 x 94 mm

1/4 Page · 50 x 282 mm

1/4 Page · 196 x 70 mm

1/4 PageStandard 98 x 140 mm


DatesIssue Ad closing date Forms closing date Date of fi rst pub.

1/14 06.10.2014 13.10.2104 07.11.2014


1/14 23.06.2014 30.06.2014 25.07.2014


1/14 08.09.2014 15.09.2014 10.10.2014


1/15 29.09.2014 06.10.2014 31.10.2014


Print runØ 25.000

Newsstand sales price, Germany2,80 Euro


Print runØ 25.000



Print runØ 25.000



Print runØ 21.000


The magazine for everything about heating with woodHolz + Kamin is the magazine for everybody who wants to combine coziness with energy saving

The test magazine for laminate fl ooringLaminat verlegen is the handyman’s DIY counseling magazine

The test magazine for click parquet fl ooringParkett Welt is the test magazine for all those who want to go creative on the topic.

The all-things-saws-test-magazineKettensägen is the test magazine for all those who saw wood themselves

6 Media Data 2014

Special issues


1/14 13.10.2014 20.10.2014 14.11.2014


1/14 27.10.2014 03.11.2014 28.11.2014


1/14 10.03.2014 17.03.2014 11.04.2014


Print runØ 25.000



Print runØ 20.000



Print runØ 20.000


Please refer to HEIMWERKER PRAXIS for technical print data and advertising formats.

The magazine of wall designSchöne Wände is the magazine for all who deal creatively with this topic

Kork – The test magazine for cork fl ooring

Klima – The magazine for a good room climate

1/1 Page portrait four-color 3.006 €


2/1 Page landscape four-color 6.010 €

Advertising rate list Valid for all special issues shown here

All special publications are member of:


Special issues


The biggest German test portal for home improvement products

On heimwerker-test.de, visitors can fi nd reviews, com-parison and single-item-tests for just about any DIY-related topic.

They come from the experts of Michael E. Brieden pub-lishing house as well as from active users. In this way, heimwerker-test.de offers valuable buying advice for those who are looking for the right product.

Price listTop-Banner 15 € CPM

Skyscraper 15 € CPM

XXL-Banner 25 € CPM

Medium Rectangle 15 € CPM

Targeting options on requestPlace your banner ads in the right topical area like, for example, power tools, garden tools, building materials etc.

Merchant integrationYour dealer listing in your area code and for all your brands - on request from your media consultant

Dates for trade fair promotions

Domotex 11.-14.01.2014 HannoverGafa 07.-09.09.2014 KölnBau 19.-24.01 2015 Munich

heimwerker-test.de

- 40.000 visitors/month

The successful and sustained development of heimwerker-test.de is documented by incorruptible Google Analytics data.

8 Media Data 2014

All you can read – The Circulation Booster

Benefi t from All you can read

Your ads reach new target audiences

All you can read is the fi rst and only magazine fl at rate worldwide. It enab-les you to reach new target groups with your advertisement, too. Today, purchase advice additionally takes place online via apps, e-readers, tablet PCs, notebooks, PCs, and smartphones. Customers of the Brieden publishing house receive this exclusive service and participate in the online business automatically.

10 Media Data 2014


Enthusiastic readers’ opinions about AYCR

Ausgabe Dezember/Januar · 12-1/2014Deutschland 3,00 €Ausland 3,20 € · Schweiz CHF 6,10

ear-

in.c

om

12 In-Ear-Kopfhörer im Vergleich

Kopfhörerverstärker

D/A-Wandler für die Ohren

Trend: DJ-Headphones

ear inDas Kopfhörermagazin

“... good idea!” (From the reader survey)

„Super service – please keep it up! This is the future.” (From the reader survey)

“Great offer, keep it up! :-)” (From the reader survey)

“It really doesn’t get any easier or cheaper.” (from the home cinema forum “beisammen.de”)

“ Immediately after confi rming my data, I could access the latest twelve editions of ‘Klang+Ton’ as a PDF down-load, as well as several current and older editions of ‘HiFi Test’ and ‘Heimkino’, etc.! Altogether I could read 27 titles with 134 editions – a lot to read when the winter comes.” (from „hifi -forum.de“)

“This is great ... fi nally no more paper jam...” (from „hifi -forum.de“)

“...the motto is: download, save, watch – incl. a free shot.” (from „hifi -forum.de“)

“Well, I’m participating for the second year now and I’m just excited how much money I could save!” (from „hifi -forum.de“)

“Now this is a fi ne thing. I registered for this service on the spot and I’m really delighted so far.”(from „hifi -forum.de“)

Corporate Publishing

Fernsehgeräte, Tablets,

Ultrabooks™ und mehr –

Toshiba SMART-X zeigt, wie

die Welt der elektronischen

Unterhaltung ganz natür-

lich und unkompliziert

zusammenwächst.

Be inspired, be connected

IFA-Pocket-Guide 2012.indd 1 25.07.12 13:01

The most experienced, oldest and most innovative media company

Michael E. Brieden Verlag GmbH is the best partner for your corporate publishing. The publishing house has been founded in 1979 and today is the most experienced and oldest media company in the fi eld of consumer electronics in Germany. We are at home in the print world as well as in the online world. We have strongly developed with the new digital business areas. Here, technology defi nes media success. We are the world market leaders for app develop-ment and worldwide digital media distribution in our industry.

The corporate publishing business areas:

- Print- Internet- Online magazine - Apps- App magazine- Web-TV- newsletter

Experience cannot be replaced, except by even more experience.

The High End Messe magazine

The Toshiba magazine for the IFA

12 Media Data 2014

Ihr Wegweiser zu den

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Advertorials, guidebooks, inserts and glued inserts

Besseres Bild mit X-Reality

Ad

vert

oria

l

Die Prozessoren X-Reality und X-Reality PRO von Sony verfügen über mehr Leistung

als alle vorherigen Generationen und sagen verpixelten Videos und

unscharfen TV-Bildern den Kampf an.Um aus jedem Bildmaterial von HDTV bis zum stark kompri-

mierten und pixeligen Online-Clip das Beste herauszuholen,

ist extragroße Rechenpower nötig. Mit dem X-Reality-Bildprozessor

möchte Sony genau das erreichen: das bestmögliche Bild aus jeder Art

von Signalquelle herauszuarbeiten. Der von Sony entwickelte Bildpro-

zessor arbeitet in den aktuellen BRAVIA Fernsehern. Er analysiert jede

einzelne Szene und verbessert die Bildqualität dort, wo es nötig ist –

egal, woher das Signal kommt. Rauschen eliminieren Die Basis aller Bildverbesserung ist eine effi ziente Bekämfung von

Bildrauschen. Die X-Reality-Technolgie von Sony unterscheidet verschie-

dene Arten von Bildrauschen und wählt automatisch die angemessene

Dosierung von Gegenmaßnahmen. (Näheres dazu im Infokasten oben)Intelligent Image Enhancer X-Reality untersucht jedes einzelne Bildsignal

auf vier Merkmale: Strukturen, Konturen, Kontraste und Farben, um deren Wiedergabe zu verbessern. Gezielt spart der intelligente Chip dabei große, detailarme Gebiete (wie zum Beispiel einen blauen Himmel) aus, um hö-heres Bildrauschen zu vermeiden. Interlace-to-Progressive (IP) Conversion

Gerade bei den Online-Videos ist X-Reality in der Lage, die exakte

Bildrate des jeweiligen Clips zu erkennen und so auszugleichen, dass

bei der Wiedergabe ein Bild ohne Flimmern und Ruckeln entsteht. Da-

rüber hinaus gilt sein besonderes Augenmerk der exakten Wiedergabe

von Kanten und Strukturen im Bild. Es gilt, klare und glatte Formen zu

erhalten und verpixelte Kanten zu vermeiden. X-Reality PRO In den Highend-LCD-Fernsehern von Sony mit X-Reality PRO (wie

die von HEIMKINO getesteten HX855-Modelle) arbeitet neben dem

X-Reality-Prozessor ein zusätzlicher „XCA7“-Chip. Damit ist X-Reality

PRO in der Lage, die Bildpunkte zusätzlich zur Analyse auch mit voran-

gegangenen und folgenden Szenen zu vergleichen. So kann X-Reality

PRO Bewegungen im Bild nachverfolgen und vorausberechnen.

Zudem vergleicht der Prozessor in Millisekunden die Signale mit den

Informationen in der Datenbank des Zusatz-Chips. Dort sind Tausende

von repräsentativen Bildmustern abgelegt. So gibt es zum Beispiel eigene

Programme für Fußball oder Nachtaufnahmen. Die Software passt das Bild so optimal den jeweiligen Gegebenheiten an. Das Prozessorpaar ist sogar fähig, Details, die bei Kompression oder Transmission verlo-ren gegangen sind, wiederherzustellen. Davon profi tieren High-Defi nition-Aufnahmen und Clips aus dem Internet gleichermaßen.

Alle neuen BRAVIA LCD-Fernseher von Sony verfügen über die neue X-Reality-Prozessor-technologie, die Oberklasse-Modelle der neuen

HX-Serien sogar über X-Reality PRO. Die Testergebnisse von HEIMKI-

NO bestätigen die hohe Bildqualität der getesteten Modelle aus der HX7-

und HX8-Serie. Die meisten Sony TV-Geräte der neuesten Generation

können via Kabel oder Funk direkten Kontakt zum Internet aufnehmen,

um komplette Spielfi lme oder kurze Online-Clips wiederzugeben.

Gegen die störenden Auswirkungen von Bildrau-

schen setzt der X-Reality-Prozessor mehrere

Technologien ein und entscheidet fl exibel, welche

Verbesserungen nötig sind.1. Intelligente MPEG-RauschunterdrückungEin fest eingestellter, genereller Rauschfi lter

kostet bei geringem Rauschen unnötig Bildde-

tails. Der X-Reality Prozessor kann Bilder mit

hohem Rauschanteil von denen ohne Rauschen

unterscheiden. Individuell errechnet er die richtige

Dosis Rauschunterdrückung, um feine Bilddetails

zu erhalten.2. Adaptive Random Noise ReductionWenn weiße Bildpunkte bei Homevideo-Nachtauf-

nahmen durch die Szene rieseln, erkennt der Fach-

mann „Random Noise“. Die „Adaptive Random

Noise Reduction“ erkennt die störenden Signale

selbständig und reduziert sie so weit möglich.3. Adaptive Dot Noise ReductionFast jedes Standard-Defi nition-Signal lässt sich

in High Defi nition umrechnen. Doch an den Um-

rissen von Personen und Gegenständen oder bei

Schriften entstehen durch die Konvertierung oft

unschöne Störungen, z. B. zackige oder verpixelte

Kanten. X-Reality konserviert an kritischen Stellen

das ursprüngliche Bild. Die Software handelt nur

dort, wo es spürbar zur Verbesserung des Ge-

samtbildes beiträgt.

Bildrauschen korrigieren

In den Sony High-End-TVs wird der X-Reality-Prozessor

um den speziellen XCA7-Chip (rechts) erweitert

Do you want to publish an important business message? Our experienced team will be pleased to assist you.

Are you looking for marketing success?Of course we support you with the marketing of your idea and your products in our 35 CE media titles. “All you can read” is a prime example for the market power we can provide you with.

Bnpower nötig Mit dmöchte Sonmöchte

Advertorial

Der Samsung Smart TV ES9090 ist purer Luxus: Die men-

schengroße Bilddiagonale, das edle Design und die innova-

tive Sprach- und Gestensteuerung1 machen den bislang größten

Smart TV von Samsung zu einem Fernseher der Superlative.

Die große Bildfl äche wird von einem Rose Gold schimmernden,

7,9 Millimeter schmalen Rahmen umfasst, der in einem Stück

gebogen ist und keinerlei Nähte zeigt. Filme wirken durch den

großen Fernseher nahezu lebensecht und vor allem 3D-Bilder

ziehen die Zuschauer förmlich in eine andere Welt. Hängt der

Fernseher direkt an der Wand, wird dieser Effekt noch verstärkt.

Versteht und erkennt sein Gegenüber

Ob mittels klassischer Fernbedienung, über die neue Touch Control, das

Smartphone oder intuitiv über Worte und Handbewegungen – Zuschauer

haben bei der Bedienung des ES9090 die freie Wahl. Vor allem die Sprach-

und Gestensteuerung fasziniert. Über Mikrofone und die integrierte Ka-

mera erkennt der Samsung Smart TV vordefi nierte Worte und Gesten des

Anwenders und führt direkt das gewünschte Kommando aus. So wird bei-

spielsweise das Umschalten des Senders, das Ändern der Lautstärke oder

das Navigieren durch die Smart Hub-Benutzer-

oberfl äche zu einer neuen Erfahrung.

Holt vielfältige Inhalte auf den Bildschirm

Mit dem ES9090 können Anwender ihre Fotos, Videos und Lieb-

lingssongs ganz einfach von anderen Geräten wie dem kompa-

tiblen Smartphone oder Notebook auf dem großen Fernseher

wiedergeben. Dank AllShare Play2 greifen Nutzer sogar direkt

mit dem Samsung Smart TV auf die Cloud zu und rufen so on-

line gespeicherte Inhalte ab. Wer lieber vielseitige Internetange-

bote nutzen möchte, kann mit

Hunderten von TV-Apps3 zum

Beispiel Video-on-Demand-An-

gebote wie maxdome, persönliches Mu-

sikfernsehen wie putpat.tv oder kostenlose

3D-Filme abrufen.

Samsung Smart Samsung Smart TV ES9090

Bildgigant mit 189 Z

Bildgigant mit 189 Zentimetern

Smart View: Das Smartphone als Mini-TV

Der Samsung Smart TV ES9090 mit Smart View-Funktion macht das kompatible Smartphone zum

Mini-Fernseher. Auf Knopfdruck holt der Nutzer das aktuelle TV-Bild auf das Smartphone-Display und

kann es so in den eigenen vier Wänden „mitnehmen“. So verpassen Zuschauer kein entscheidendes

Tor mehr oder können ihre Lieblingsserie auch auf dem Balkon verfolgen.

1 Bestimmte Funktionen der Sprachsteuerung setzen möglicherweise Internetzu-

gang voraus. Smart Bedienen ist möglicherweise nicht für alle Sprachen, Dialekte

und Länder verfügbar. Die tatsächliche Leistung kann je nach Sprache und

Umgebungsbedingungen variieren.

2 Für die Benutzung von AllShare Play ist eine entsprechende Anwendung (App) für

die mobilen Endgeräte der Galaxy-Serie notwendig. Erfordert einen Internetzugang.

3 Bestimmte Apps müssen gekauft werden und sind möglicherweise nicht in allen

Ländern verfügbar.

Wird die Kamera nicht benötigt,

verschwindet sie auf Wunsch im

schmalen Rahmen und lässt fortan das

zeitlose Design des ES9090 wirken

Mit der neuen Touch Control-Univer-

salfernbedienung steuern Nutzer den

ES9090 intuitiv wie ein Smartphone

189 Zentimeter pures

Entertainment – das ist der neue

Samsung Smart TV ES9090. Der

erste 75 Zoll

große LED TV

von Samsung im

eleganten Rose

Gold Design

liefert faszinierend

lebensechte 2D-

sowie 3D-Bilder

und lässt sich

komfortabel über

Sprache und

Gesten steuern.

Der Samsung Smart TV ES9090 hat eine 75 Zoll (189 Zentimeter) große

Bildschirmdiagonale – der bislang größte LED TV von Samsung.

Im Vergleich rechts: Ein Samsung Smart TV in 40 Zoll (101 Zentimeter)

The Bose guidebook

The Samsung advertorial

herauszuholen, Reality-Bildprozessor he Bild aus jeder Art entwickelte Bildpro-n. Er analysiert jede t, wo es nötig ist –

Bekämfung von rscheidet verschie-die angemessene nfokasten oben)

n

die exakte eichen, dass ntsteht. Da-Wiedergabe

nten und Strukturen im Bild. Es gilt, klare und glatte Formen zu

erhalten und verpixelte Kanten zu vermeiden. X-Reality PRO In den Highend-LCD-Fernsehern von Sony mit X-Reality PRO (wie

die von HEIMKINO getesteten HX855-Modelle) arbeitet neben dem

X-Reality-Prozessor ein zusätzlicher „XCA7“-Chip. Damit ist X-Reality

PRO in der Lage, die Bildpunkte zusätzlich zur Analyse auch mit voran-

gegangenen und folgenden Szenen zu vergleichen. So kann X-Reality

PRO Bewegungen im Bild nachverfolgen und vorausberechnen.

Zudem vergleicht der Prozessor in Millisekunden die Signale mit den

Informationen in der Datenbank des Zusatz-Chips. Dort sind Tausende

von repräsentativen Bildmustern abgelegt. So gibt es zum Beispiel eigene

Programme für Fußball oder Nachtaufnahmen. Die Software passt das Bild so optimal den jeweiligen Gegebenheiten an. Das Prozessorpaar ist sogar fähig, Details, die bei Kompression oder Transmission verlo-ren gegangen sind, wiederherzustellen. Davon profi tieren High-Defi

finition-Aufnahmen und

fifiClips aus dem Internet gleichermaßen.Alle neuen BRAVIA LCD-Fernseher von Sony verfügen über die neue X-Reality-Prozessor-technologie, die Oberklasse-Modelle der neuen

HX-Serien sogar über X-Reality PRO. Die Testergebnisse von HEIMKI-

NO bestätigen die hohe Bildqualität der getesteten Modelle aus der HX7-

und HX8-Serie. Die meisten Sony TV-Geräte der neuesten Generation

können via Kabel oder Funk direkten Kontakt zum Internet aufnehmen,

um komplette Spielfi lme oder kurze Online-Clips wiederzugeben.

fifi

ny High-End-TVs wird der X-Reality-Prozessor

peziellen XCA7-Chip (rechts) erweitert

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dem ES9090 können AAnwnwewender ihre Fotos, Videos und Lieb-

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ne gespeicherte Inhhaalltete ab. Wer lieber vielseitige Internetange-

bote nutzen möchchtete, , kann mit

Hunderten von TTVTV-A-Apps3 zum

Beispiel Video-o-onon-D-Demand-An-

wie maxdome, ppeerrsönliches Mu-

nsehen wie putpapat.tt.tvtv oder kostenlose

ilme abrufen.

V ES909090909090

ntimeternntntitimimmetterrnrn

Das Smmmaartphone als Mini-TV

ES9090 mit it SSmmart View-Funktion macht das kompatible Smartphone zum

pfdruck holtlt dederr Nutzer das aktuelle TV-Bild auf das Smartphone-Display und

en vier Wänänddenen „mitnehmen“. So verpassen Zuschauer kein entscheidendes

hre Lieblinngsgsseserie auch auf dem Balkon verfolgen.

Wirdrd ddiee Kamera nicht benötigt,

versrschchwwindet sie auf Wunsch im

schmalenn RRahahmen und lässt fortan das

zeitlolosese DDesign des ES9090 wirken

neuen Touch Control-Univer-r-

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0 intuitiv wie ein Smartphonene

189 Zentimeter ppupurures

Entertainment – das ist derer nneneue

amsung Smart TV ES909090900. Der

erstetee 775 Zoll

großeßee LLED TV

von Samammsmsung im

elegaanantnten Rose

GGGoold Design

liefertrt ffaaszinierend

lebebeensnsechte 2D-

sosoowwie 3D-Bilder

und lässt sich

kkoomomfortabel über

Sprache und

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General Terms and Conditions1. An “advertising order” in the sense of the following agreements

is the contract between the publishing house and the advertiser

about the publication of one or several advertisements or other

advertising material (hereinafter referred to as “advertisements”)

of advertisers or other advertising space buyers (hereinafter refer-

red to as “advertisers”) in a newspaper or magazine publication

for the purpose of circulation.

2. A “trade” is a contract about the publication of several advertise-

ments under recognition of the rebates that can be given to the

advertiser according to the price list, with the publication taking

place on advertiser’s demand. Rebates shall not be granted to

those companies whose business purpose, among others, con-

sists of issuing advertising orders for various advertisers, in order

to put forward a joint rebate claim. If the right to call for individual

advertisements is reserved in the context of closing, the order

shall expire within one year after the appearance of the fi rst ad-

vertisement, as long as the fi rst advertisement is called for and

published within a year after the contract has been made. If an

order is not fi lled for reasons that are not the fault oft he publi-

shing house, the Ordering Party, notwithstanding additional legal

obligations, shall pay the publishing house the difference between

the promised discount and the discount corresponding to the ac-

tual purchase. The Ordering Party has, when not otherwise agreed

upon, the right to claim a corresponding discount on the actual

purchase of advertisements within one year.

4. Orders for advertisements which are expressly to be published

solely in certain numbers, certain issues and certain places in

the printed publication must be received by the publisher so far

in advance that the Ordering Party can be informed prior to com-

pletion if the order cannot be executed in this manner. Rubricated

advertisements shall be printed in the respective column, and do

not require an express agreement to this effect.

5. Text advertisements are advertisements bordering text on at least

three sides and not on other advertisements. Text advertisements

that are not recognizable as advertisements due to their layout

shall be clearly labeled as publicity by the publishing house.

6. The publisher reserves the right to reject advertisements - as well

as individual placements as part of a standing order - if

- the contents of these violates laws or offi cial stipulations or

- the content of these was considered objectionable by the Ger-

man Press or Advertising Council in a complaints procedure

- their publication is not acceptable for the publisher because of

the content, the design or the layout, the origin or the technical

form or

- these advertisements contain the advertisement of or for third

parties

Advertising supplement orders are not binding for the Publisher

until a sample of the advertising supplement has been submitted

and approved. Advertising Media containing the promotional ma-

terial of or for third parties (umbrella advertising) require in each

individual case the specifi c prior written approval of the Publishing

House. This entitles the publishing house to charge a combined

surcharge. If the posting of an advertisement medium is partially

or fully prohibited the advertiser will be informed immediately.

7. The Customer shall be solely responsible for the timely delivery

and impeccable condition of suitable artwork and other Adverti-

sing Media. The Advertiser is obliged to provide the Publisher with

correct advertising material, particularly with regard to the format

or the technical specifi cations as designated by the Publisher in

good time prior to the begin of the advertising campaign. The

Customer shall bear any and all costs incurred by the Publishing

House as a result of changes to the Advertising Media requested

by the Customer or attributable to the Customer. Agreed upon is

the general quality of the advertisement due to the possibilities of

the print layouts and the technology used by the printing com-

pany for the proven print according to statements in the price

list. This applies only in the event that the client complies with

the specifi cations of the publisher for production and delivery of

print materials.

8. Printing material will only be returned at the express demand of

the orderer. The obligation to preserve the copy ceases three

months after the purchase order has taken its course.

9. If the publication of the advertisement does not conform to the

contractually owed quality, the Client has the right to reduce the

agreed remuneration or to the publication of a substitute adver-

tisement of impeccable quality, however, only to the extent to

which the purpose of the advertisement was impaired. The pu-

blisher has the right to refuse advertising or publication if

- performance requires expenditure which, having regard to

the subject matter of the obligation and the principle of good

faith, is manifestly disproportionate to the obligee‘s interest in

performance or

- if his can only be carried out with disproportionate costs fort he

publishing house

- if the publisher does not comply with a reasonable deadline

set for the replacement advertisement or other advertising

materials or if the substitute advertisement is not fl awless

again, the advertiser shall have the right to reduction of

payment. In the case of minor defects, the customer shall

not be entitled to cancel the order. Complaints in case of unap-

parent defi ciencies have to be put forward within a year from

the beginning of the legal statutory limitation. The publisher is

liable for all damages no matter whether from a violation of

contractual obligations or from unlawful acts according to the

following terms:

- In the event of gross negligence, the liability in commercial

trading is limited to compensation for the typically foreseeable

damage; this limitation does not apply if the damage was

caused by a legal representative or a manager of the publi-

shing house.

- In case of ordinary negligence, the publisher is only liable if an

essential contractual obligation was violated. In this case liability

is however limited to typical foreseeable damages.

- In the event of claims based on product liability regulations, or

in the event of an injury to life, body or health, the publisher is

liable according to the legal regulations.

Complaints have to be asserted within four weeks after receiving

the invoice and document. Generally the publisher is only liable

for the amount of the advertisement price concerned. All claims

against the publisher deriving from contractual violation of duty

expire after one year after the legal beginning of the statutory

limitation if they are not based on intentional behavior.

10. Proofs are supplied upon express request only. The client will

bear the responsibility for the correctness of the proofs that

have been sent back. The publishing house shall include all

corrections of errors that it is notifi ed of within the period of time

set when sending the proof.

11. Unless special regulations apply with respect to dimensions, the

actual advertisement height that is usual for the type of adver-

tisement shall be used as the basis for invoicing.

12. The invoice shall be paid within the period as indicated in the

price list, unless a different payment period or prepayment has

been agreed upon in individual cases. Any discounts for pre-

mature payments are granted in accordance with the price Iist.

13. Delayed or deferred payment will be charged with the usu-

al interest rates for overdraft credits. In the event of payment

default, the Publisher may suspend the further execution of

the current order until payment is received and may demand

prepayment for the remaining advertisements. Where there are

justifi ed doubts regarding the solvency of the customer, the pu-

blisher is entitled, also during the term of an advertising order,

to make the publication of further advertisements contingent on

the payment of all unpaid amounts and the pre-payment of all

remaining advertisements, irrespective of any payment condi-

tions originally agreed upon.

14. On request, the publisher will supply a voucher copy of the

advertisement. Depending on the kind and scope of the ad-

vertisement order, pages, cuttings or full voucher copies will be

supplied. In the event that a voucher copy cannot be supplied,

then a legally binding certifi cate from the publisher regarding

the publication and distribution of the advertisement will be

provided in its place.

15. If the print run is reduced, a claim for a reduction in the rate can

be derived if the print run assured in the price list or otherwise

has been undercut by more than 30%.

14 Media Data 2014

16. The publisher‘s business address is the place of fulfi llment. The

place of jurisdiction for entities other than business people shall

be their place of residence. In commerce with traders, legal

entities under public law or separate estates under public law,

the court of competent jurisdiction for complaints shall be the

publisher‘s business address. If the publisher‘s claims cannot

be satisfi ed by issuing payment reminders, the place of juris-

diction for disputes with non-commercial clients is determined

by the place of residence of the latter. If the place of residence

or the usual abode of the Advertiser, including private persons,

at the time of raising a claim is unknown, or if the Advertiser

has moved his residence or usual place of abode out of the

area of jurisdiction, then the court of competent jurisdiction for

complaints shall be the publisher‘s business address.

17. Advertising agencies and advertising agents will be obliged to

comply with the publisher‘s rate card in all their proposals, con-

tracts and settlements with advertisers.

18. Price changes in respect of orders already awarded can be ap-

plied to companies if the publisher has notifi ed them thereof at

least one month before publication of the advertising material.

If the publishing company increases its prices, the customer

shall have the right to withdraw from the contract. The right to

withdraw must be exercised within 14 days of receipt of the

notifi cation concerning the increase in price.

19. Advertisers warrant that they possess any and all rights re-

quired for the placement of advertisements and that they do

not infringe the rights of third parties (in particular industrial

property rights, copyrights, personal rights, etc) or other statu-

tory provisions. The advertiser bears sole responsibility for the

content and legal admissibility of the text and graphic materials

made available for the insertion. The Advertiser indemnifi es the

publisher within the framework of the advertising order/contract

from all claims brought by third parties that could arise from the

infringement of legal provisions. Moreover, the advertiser shall

indemnify the Publishing House from any costs of necessary

legal representation. The advertiser is obliged to support the

publishing house in good faith with information and documents

in its legal defense against third parties and give written notifi -

cation. To the extent in time, volume and content necessary for

the execution of the advertising order, the advertiser transfers

to the publishing house all the required copyrights, rights of

use and ancillary copyrights required for the use of the adver-

tisements in online media of all kinds, including the Internet,

including especially the right to copy, transfer, transmit, process,

read and download from a database. The above rights are

transferred spatially unlimited in all cases.

20. In case of equipment failures or force majeure, illegal industrial

confl ict, illegal attachment, traffi c disruption, general scarcity of

raw materials or energy and similar happenings – in both the

publisher‘s establishment and/ or external businesses used by

the publisher for fulfi llment of its obligations – the publisher is

entitled to demand full payment for the published advertise-

ments provided that 70 % of the guaranteed circulation (or

in case of lack of a guaranteed circulation the normally sold

circulation) of the publisher‘s publication has been distributed.

Equipment terms and conditions of theMichael E. Brieden Verlag GmbHAs of September 01, 2012

§ 1. The editorial offi ces of Michael E. Brieden Verlag GmbH per-

form product tests according to marketable product testing criteria.

The selection of the products proposed for testing will be held after

marketable criteria. The following provisions govern the handling

with the testing equipment provided by manufacturers and distri-

butors to the Michael E. Brieden Verlag GmbH and its employees

or freelancers.

§ 2. Test invitations for planned product tests are issued to manuf-

acturers and distributors both orally and in writing.

§ 3. For test equipment that has been sent to the publisher unsoli-

citedly, the present provisions shall apply accordingly.

§ 4. The responsibility for the delivery / handing over of test equip-

ment at the headquarters of the respective editorial offi ce resides

with the manufacturer.

§ 5. The tests are conducted by the editors with the utmost care

using marketable criteria.

§ 6. Each device transfer and other transfer is fully at the risk of

the manufacturer. There is no fundamental right to reimbursement

for the manufacturer.

§ 7. The Michael E. Brieden Verlag GmbH completes an electronic

insurance that insures the test equipment provided by the manuf-

acturer / distributor during the period of the actual cession against

the following risks: theft, transport in the publishing house, damage

by unauthorized persons, fi re, water damage, storm.

§ 8. The lease term is at least 8 weeks from receipt of the product

in the publishing house.

§ 9. After these 8 weeks the test equipment can be picked up by

the manufacturer / distributor.

§ 10. In principle the manufacturer is responsible for the collection

of devices.

§ 11. Regardless of § 10 and without admission of legal liability,

we recommend the following: As a lively interaction exists between

the editors and the producers, we recommend the pickup when

delivering new test equipment. If this is done in a regular agreed

exchange, transport and administrative costs and storage times are

minimized on both sides. There should be an agreement among the

relevant people involved.

§ 12. If a device has not been picked up by the manufacturer /

distributor after the end of the lease period of 8 weeks, and also

not within an additional pick-up time of 4 weeks, then the Michael

E. Brieden Verlag GmbH will ask the manufacturer / distributor to

pick up the unit within a further 2 weeks or have them collected.

As an alternative, the respective device can be sent not prepaid

to the manufacturer / distributor through a delivery service of the

publisher‘s own choice.

§ 13. After expiry of the period referred to in § 12, it is the right of

the Michael E. Brieden Verlag GmbH to freely dispose of the test

equipment and hand it over to its own discretion into the possession

of a third party or to sell it. With the extended storage, increased

insurance costs, costs for additional storage space, labor costs, in-

ventory management, transportation, delivery of electronic scrap,

etc. have already emerged.

§ 14. These terms and conditions cannot be replaced by simple

admixing of delivery notes with otherwise policies to the boxes of

the test equipment.

§ 15. Basically it is possible to make special arrangements that

need to be in written form without exception.

§ 16. Subject of a separate agreement may be the vote of a longer

lease and pick-up time and / or special regulations for product

return.

§ 18. These additions to the terms and conditions of the Michael E.

Brieden Verlag GmbH will apply from September 01, 2012.


Michael E. Brieden Verlag

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