die burger is the most read daily broadsheet in the western cape. separate editions are published...
TRANSCRIPT
Die Burger is the most read daily broadsheet in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in Die Burger's circulation department travel about 25 000 km a day to deliver newspapers as far as Alexander Bay, Upington and East London.Die Burger's editorial policy supports the following values: A multiparty democracy; A free-market economy; Personal freedom; Press freedom; Full and equal status for Afrikaans
• Northern Cape 8 000 ( 2%)• Western Cape 384 000 (84%)• Eastern Cape 67 000 (14%)
ReadershipSource: AMPS 2013AB (Jan 2012-Dec 2013)
Limpopo
KwaZulu Nata
l
North West
Free State
Northern Cape
Eastern Cape
Western Cape
Mpu
mal
ang
a
Gauteng
Source for Readership : AMPS 2013ABSource for Circulation : ABC Jan-Mar 2014
Circulation: 59 895 Readership: 459 000
Readers per copy: 8
Gender Age groups
RaceLanguage
Men: 56%Women: 44%
Demographics of our readers
15-24 yrs: 10% 25-34 yrs: 13%
35-49 yrs: 34%50+ years: 43%
Afrikaans: 79% English: 19% Other: 2%
White: 49% Coloured: 49%
Black: 2%
415 000 (90%) readers are older then 25 years
Source for Readership : AMPS 2013AB
Lower than R5000
R5,000-R7,999
R8,000-R10,999
R11,000-R19,999
R20,000+
17%
17%
17%
24%
24%
HH income of our readers
Average household income – R14,324
121 000 (65%) Die Burger households have a household income of
R 8,000+
Source for Readership : AMPS 2013AB
Education levels
Less than Matric Matric Tertiary education
53% 33% 14%
64%26%
10%
38%38%
24%
Burger readersWestern Cape/ Northern Cape/ Eastern Cape populationTotal population
Source for Readership : AMPS 2013AB
Die Burger readers are better educated in proportion to total population.
Die Burger readers are affluent individuals between LSM 7 and
10.
Living Standards of our readers
LSM 10 - 14%
LSM 5 – 1%
LSM 7-10
•383 000 (81%) readers
LSM 8-10
•305 000 (65%) readers
Source for Readership : AMPS 2013AB
Work status of Die Burger readers
Working Housewife Student Retired Unemployed
53%
12%
4%
21%
11%
Source for Readership : AMPS 2013AB
Die Burger readers are a combination of married and
single individuals in different life-stages.
42%
58%
Young Couples 7%Mature Couples 26%Young Families 19%Mature Families 11%
At-home Singles 11%
Young Independent Singles 3%
Mature Singles 16%
Single-parent Families 8%
291 000 readers
168 000 readers
Lifestages
Source for Readership : AMPS 2013AB
Son Daily Voice Die Burger Cape Argus Cape Times
Daily Sun DFA The Times Die Volksblad
973
508
393
318
215 209
62 51 31
876
314 312
74 63 5724 16 29
604
380334
271
169
7528 45 24
Total Western Cape/ Northern Cape PopulationAfrikaans readers in Western Cape/ Northern CapeLSM 7- 10 readers in Western Cape/ Northern Cape
Daily newspapers in the Northern Cape/ Western Cape
Readership comparison
Figures in 000s
Source for Readership : AMPS 2013AB
Daily Sun Daily Dispatch
The Herald Son Die Burger The Times Daily Voice Cape Argus Die Volksblad
228 222
203
124
67
81 1 1
2914
42
105
49
1 1 0 1
97
150 155
66
49
81 1 1
Total Eastern Cape readers Afrikaans readers in Eastern Cape LSM 7- 10 readers in Eastern Cape
Daily newspapers in the Eastern Cape
Readership comparisonFigures in 000s
Source for Readership : AMPS 2013AB
Average HH income comparison of Daily Newspapers in the
Western Cape/Northern Cape and the Eastern Cape
Eastern Cape Readers
Daily Dispatch R 15 821
The Herald R 14 265
Die Burger R 12 976
Son R 8 045
Daily Sun R 7 328
Western Cape/ Northern Cape readers
The Times R 19 990
Die Volksblad R 15 139
Die Burger R 14 562
Cape Argus R 14 314
Cape Times R 14 141
Son R 10 408
Daily Voice R 10 144
DFA R 8 722
Daily Sun R 6 349Source for Readership : AMPS 2013AB