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Page 1: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic
Page 2: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Did You Know?Did You Know? Every year, North Carolinians throw away

enough trash to circle the earth twice?

Every hour, North Carolinians throw away enough plastic bottles to line the length of Lowes’ Motor Speedway 22.9 times?

The average family accumulates 60 plastic bags in only four trips to the grocery store?

Page 3: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Discussion Topics

What is “green” and “sustainability” What is a green small business How to achieve green sustainability What is a green audit What is Green Business Certification Strategic goals What is LEED

Page 4: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

What is green?What is sustainability?

You hear the terms “green” and “sustainable” tossed around together with the words like “entrepreneurship” and “small business” a lot these days, but you may wonder:

What is it? What does it have to do with me? My business and industry?

Page 5: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

What is What is Green Green andand Sustainability?Sustainability?

Entrepreneurs and small businesses committed to building profitable + green sustainable enterprises in a manner that minimizes the depletion of natural resources, maximizes the use of recycled material, improves the environment, or any combination of these outcomes.

Page 6: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

What is a What is a greengreen small small business?business?

Making intelligent use of resources Uses less resources and energy Green retailing and sustainable

entrepreneurship Products that are both recyclable and

biodegradable Innovative, game-changing sustainable

management

Page 7: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

How small businesses can How small businesses can achieve achieve greengreen sustainability sustainability

Sustainable entrepreneurship seeks to run the business in a way which minimizes its impact on the environment

One way to minimize impact is through recycling

Another way is by creating green products or services

Using green audits and certifications

Page 8: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Using a “Using a “greengreen audit” audit”

Minimizing paper use Using telecommuting and electronic

communication Replacing paper copies with Web-based

documents Buying products made from recycled

materials Using products that are recyclable and

biodegradable

Page 9: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

GreenGreen Business Certification Business Certification (GBC)(GBC)

GBC’s sustainable program defines key areas and specific guidelines in categories:

Recycle or reuse materials Water and energy conservation Pollution prevention Solid waste and chemical reduction Environmentally friendly purchasing

Page 10: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Key Benefits of GBC

Enhance your business image in the community

Improve your business reputation with current and new customers

Reduce operational costs Differentiate your business from your

competitors Demonstrate an environmentally aware

business

Page 11: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Strategic Goals

When it comes to being a leader in community sustainability, preserving resources, and protecting the environment, some of the many ways we “go for it” include:

Create a green business environment Reduce / Reuse / Recycle “Stop. Think. Conserve.” Campaign

Page 12: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

What is LEED Certified?

LEED stand for “Leadership in Energy and Environmental Design”

Certification standard from the U.S. Green Building Council for buildings that are more environmentally friendly

New source of sales and profits New building designed to be more energy

efficient Source: http://www.usgbc.org/leed

Page 13: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Get Green and Get Noticed

Get GREEN in your business practices Tell your GREEN STORY in the places

consumers are looking to read about it: magazines, journals, newspapers, and your website

Know the story behind your GREEN PRODUCTS and feature that story in advertisements

Page 14: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Green Business = Smart Business

Promote recycling and waste reduction Energy efficiency and conservation Purchase eco-friendly products Use less water and improve water quality Improve air quality Promote green practices across the

community

Page 15: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Walmart Green Initiatives

For a Greener Good, Walmart’s strategic frame work for the products, services, and partnerships associated with becoming a more sustainable company include:

To be supplied 100 percent by renewable energy

To create zero waste To sell products that sustain people and

the environment

Page 16: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Resources Last year, the Institute for Sustainable

Development developed two guides to the green economy for entrepreneurs and incumbent small businesses: http://www.gogreenplus.org

The two guides share examples of green business ventures and include exercises an checklists to assist you in discovering new revenue and cost reduction business opportunities related to the green economy:

http://www.businesspundit.com/25-big-companies-that-are-going-green

Page 17: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

“The ultimate test of man’s conscience may be his willingness to sacrifice something

today for future generations whose words of thanks will not be heard.”

Gaylord Nelson

Former governor of Wisconsin

Co-founder of Earth Day

Page 18: Did You Know? Every year, North Carolinians throw away enough trash to circle the earth twice? Every hour, North Carolinians throw away enough plastic

Questions?Questions?


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Don’t Throw in the Towel, Throw in Trade Credit!users.ox.ac.uk/~econ0247/Demir_Javorcik.pdf · Don’t Throw in the Towel, Throw in Trade Credit! Banu Demiry Bilkent University

Garbage. We throw away… Enough aluminum to rebuild the country’s commercial airline fleet every 3 months Enough tires each year to encircle the planet

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