did you know? according to market research* patients who experience pill-swallowing difficulty...

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DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation caused by size or shape of pill or transition from liquid to solid dosage form. Pill anxiety- Fear of choking, gagging, or pill getting stuck; bad smell, taste, or aftertaste of a pill. Medication phobia- Fear of medicine’s impact on the body; side effects. Dysphagia- Difficulty swallowing foods or liquids. (Estimated to affect approximately 18 million US adults). Esophageal Disorders- Complications with the swallowing reflex. * Hamacher Resource Group Market Research prepared for FLAVORx, October 2008

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Page 1: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

According to market research* patients who experience pill-swallowing difficulty include those who suffer from:

• Pill “intimidation”- Hesitation caused by size or shape of pill or transition from liquid to solid dosage form.

• Pill anxiety- Fear of choking, gagging, or pill getting stuck; bad smell, taste, or aftertaste of a pill.

• Medication phobia- Fear of medicine’s impact on the body; side effects.

• Dysphagia- Difficulty swallowing foods or liquids. (Estimated to affect approximately 18 million US adults).

• Esophageal Disorders- Complications with the swallowing reflex.

* Hamacher Resource Group Market Research prepared for FLAVORx, October 2008

Page 2: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

This product is the only way my daughter can swallow pills. It has been such a great help to us!KAY WALLAGE, Lumberton, TX

Page 3: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

In the general community 16.6% of individuals aged 87 and older have dysphagia.

Bloem, B.R. A.M. Lagaay, W. Van Beek, J. Haan, R.A. Roos and A.R. Wintzen. 1990. “Prevalence of Subjective Dysphagia in Community Residents Aged over 87.” BMJ 300: 721-722.

Page 4: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

With Pill Glide I don’t worry about swallowing pills. No more fear of choking or pills getting stuck. No more crushing and chewing up pills. Thank you so much for making life just a little easier.

TINA REDMOND, Hanna City, IL

Page 5: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

65% of acute stroke patients have dysphagia.Daniels SK, et al. Aspiration in patients with acute stroke. Arch Phys Med Rehabil 1998;79:14–19.

Page 6: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

Thank you for the product! My mother is undergoing radiation treatment to the chest and neck. This product enables her to swallow her morning and evening pills.

SHARON COOK, Dallas, GA

Page 7: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

Among residents living in long-term care facilities 31.0-65.9% have dysphagia.

Trupe, E.H. and A.A. Siebens 1984. “Prevalence of Feeding and Swallowing Disorders in a Nursing Home.” Archieves of Physical Rehabilitation 65:651-652.

Page 8: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

It’s such a great product! It used to literally take me hours to take all my bedtime meds. Now I am done in a snap! Thanks for this wonderful product!

MANDY RICE, Metairie, LA

Page 9: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

It has been estimated that 75% of all older patients will fail to comply with their medication regiment.

(Wright, 2002)

Page 10: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

Pill Glide saved my life! As a throat cancer patient it became impossible to take any pills after my surgery, chemotherapy, and radiation. The gagging and vomiting would leave me exhausted until I found Pill Glide. Now I spray Pill Glide into my mouth, take a glass of water, and I am able to swallow up to 6 pills at the same time. It’s changed my life.

TED HERGET, Baltimore, MD

Page 11: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

It is estimated that 400,000-800,000 individuals worldwide develop neurogenic dysphagia per year.(Robbins J. The evolution of swallowing neuroanatomy and physiology in humans: a practical perspective. Ann Neurol 1999;46:279–280.)

Page 12: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

My husband has extreme difficulty in swallowing medication…Pill Glide worked like a charm and my husband was overly thrilled. He came out of the restroom, hooped and hollered, raised his arms and shouted “IT WORKS!” Such a relief!

DIANNA SINGH, Las Cruces, NM

Page 13: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

25% of patients with traumatic brain injury have dysphagia. Winstein CJ. Neurogenic dysphagia. Frequency, progression, and outcome in adults following head injury. Phys Ther 1983;63:1992–1997.

Page 14: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

This is a Godsend. I am finally, for the first time in my entire life, able to swallow a pill! What a difference your product has made in my life. Thank you!!! This is a life-changing product, since I don’t have to chew my pills anymore!!!

LAVONDA MORRIS, Eustis, FL

Page 15: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

50% of patients with Parkinson’s Disease have dysphagia.Lieberman AN, et al. Dysphagia in Parkinson's disease. Am J Gastroenterol 1980;74:157–160.

Page 16: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

I have never been able to swallow pills. I decided to try Pill Glide... No more dissolving my pills in juice. I only wish I could buy Pill Glide by the pint.

MICHELLE ENENSTEIN, Eureka, CA

Page 17: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

COMPLICATIONS OF DYSPHAGIA

– Aspiration pneumonia– Broncho-pulmonary infections– Dehydration– Malnutrition

Page 18: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

I have difficulty swallowing pills and avoid taking them when possible. Before Pill Glide, I would cut my pills into little pieces to help with getting them down. Pill Glide has allowed me to simply place the pill in my hand, squirt some Pill Glide, and swallow quickly and easily with water. I highly recommend this product for anyone that suffers when trying to swallow a pill.

LINDA SHARP, Corcoran, CA

Page 19: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

73% of patients with ALS have dysphagia.Kawai S, et al. A study of the early stage of dysphagia in amyotrophic lateral sclerosis. Dysphagia 2003;18:1–8.

Page 20: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

Our daughter has to take 4 meds a day or risks seizures. She also has a very strong gag reflex and an aversion to the taste of her meds. We've tried putting them in honey or sugar. We've tried the liquid and chewable forms of the meds. Nothing really worked and she would end up vomiting 3 days out of 5. Pill Glide is no less than a miracle! My daughter says the flavor is delicious. She takes her meds without the historic 15 minutes of fretting. We've only had a couple of queasy mornings in the 8 weeks we've been using the spray instead of completely losing her meds every other day. ~ GINA

Page 21: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

CAUSES OF SWALLOWING DIFFICULTY

–Stroke (unilateral or bilateral; in Brainstem)–Brain Injury–Spinal Cord Injury–Parkinson’s Disease –Multiple Sclerosis–ALS–Cerebral Palsy–Alzheimer’s Disease–Head and Throat Cancer–Dementia–Tardive Dyskinesia–Huntington’s Disease–Psychiatric disorders–Cognitive impairment–Poor motor control

Page 22: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

MEDICATIONS THAT MAY AFFECT SWALLOWING

— Benzodiazepines— Neuroleptics— Anticonvulsants— Corticosteroids— Lipids lowering drugs— Anticholinergics— Cogentin— Antihypertensives— Antihistamines— Antipsychotic— Narcotics— Antiparkinsonian agents— Antineoplastics— Antidepressants— Muscle relaxants— Diuretics — Furosemide

Causing Sedation, Pharyngeal Weakness, Xerostomia:

Page 23: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

MEDICATIONS THAT MAY AFFECT SWALLOWING

—Tetracycline—Doxycycline—NSAID—Potassium—Metformin—Cephalexin—Gabapentin—Lovaza—Methylprednisolone—Niaspan—Osmoprep—Pentasa—Seroquel—Bactrim—Trazodone—Tricor—Welchol

Causing Irritation from Pill Size or Bad Taste/Smell

Page 24: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

This product has been a life saver for my wife. She has a tumor on her thyroid and cannot swallow pills very well. This product has corrected that problem. I highly recommend it.~George A.

Page 25: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

85% of patients with Huntington’s Disease have dysphagia.

Edmonds C. Huntington's chorea, dysphagia and death. Med J Augst 1966;2:273–274.

Page 26: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

I have a motility problem which makes it difficult to swallow. Pill Glide helps me to swallow not only my medications, but my food as well. ~Fred H.

Page 27: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

34% of patients with Multiple Sclerosis have dysphagia.

Calcagno P, Ruoppolo G, Grasso MG, De Vincentiis M, Paolucci S. Dysphagia in multiple sclerosis - prevalence and prognostic factors. Acta Neurol Scand 2002;105:40–43.

Page 28: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

I purchased this for my elderly mother who has trouble swallowing the multitude of pills she has to take every day. This spray helped her dramatically and she likes the taste as well. I'm very pleased that something this inexpensive has made her life easier. I hope everyone has the same experience. ~Karen L.

Page 29: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

DID YOU KNOW?

32% of patients with Alzheimer’s Dementia have dysphagia.

Volicer L, et al. Eating difficulties in patients with probable dementia of the Alzheimer type. J Geriatr Psychiatry Neurol 1989;2:188–195

Page 30: DID YOU KNOW? According to market research* patients who experience pill-swallowing difficulty include those who suffer from: Pill “intimidation”- Hesitation

PATIENT TESTIMONIAL

My 9 year old daughter could never swallow pills. Each time we tried, she became anxious and upset. The very first time we tried Pill Glide she was able to swallow medication with no problem at all. We were delighted that it was so easy! Now, whenever she has to take a pill, we give her two sprays of Pill Glide and she swallows medication easily, without any concern. I highly recommend Pill glide to any parent whose child has difficulty taking medication.

MAUREEN SPADA, Concord, MA