did we disturb - hauntcon€¦ · on the step and repeat sign that serves as a backdrop for the...

JANUARY 17-19, 2020 Ernest N Morial Convention Center, New Orleans, LA CONTACT: Marni Golden Vinci – Show Director

Phone: 203.242.8712 Email: [email protected] PRODUCED AND MANAGED BY CLARION UX 1WWW.HAUNTCON.COM

JANUARY 17-19, 2020 Ernest N Morial Convention Center, New Orleans, LA

For pro attractions, home haunts, escape games, theme parks and agritainment and more.

Co-located with:

S P O N S O R S H I P O P P O R T U N I T E S

WWW.HAUNTCON.COM

DID WE

...it’s just the beginning

YOU?DISTURB



CAPTURE THE ATTENTION OF 1,000+ HAUNTERS from around the country at the first show

of the year. This is the perfect opportunity to launch your products for the upcoming season

and catch buyers with budgets to spend! The show’s co-location with Halloween & Party Expo

gives your company a strategic forum to meet with haunters as well as independent retailers and

specialty stores looking for unique products.

TABLE OF CONTENTSWe offer a variety of sponsorships and price points to meet your business needs.

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– Purchasing Power– Digital Sponsorships– Print Opportunities– At Show Branding– At Show Signage– New Product Showcase– Tours– Conference Sponsorships– Brewing, Boos and Booze Costume Ball– All-inclusive Marketing Packages

NEW

68%of attendees come to

find new products

75%are decision

making owners

70%attend to network with

peers and vendors

45%of buyers only

attend HAuNTcon



1,000+ HAUNT OWNERS

& OPERATORS

76% who are decision makers from indoor haunted attractions, escape rooms,

theme parks and agritainment attractions.

3,000+ RETAILERS &

SPECIALTY STORES

Independent retailers from costume stores,boutiques

and entertainment companies. 40% are interested in haunt

props and décor.

52,000 FANS &

FOLLOWERS

An engaged online community across all social media channels including

Facebook, Twitter, Instagram, and YouTube.

15+ MEDIA PARTNERS & REGIONAL ASSOCIATIONS

Haunted Attraction Network, HaunTopic Radio, Big Scary Show, Haunted Farms of America, Haunt Collective, East Coast Haunt Club, Alabama Haunters Alliance, Northwest Haunters Association,

Canadian Haunters, AZ Haunters, Chicago Haunt Builders, Fright Finder, Chamber of Haunters, Cleveland Haunt Club

REACH 3,500 BUYERS WITH PURCHASING POWER



DIGITAL SPONSORSHIPS

Web Banner – $150The website is where buyers are going to plan their trip, find new products, view the exhibitor list and more. Website banners are extended site-wide, meaning your brand message will appear on each page of the site. Buyers will visit the website five to six times on average before the show. Banner will run from date of confirmation through February 2020.

Welcome Ad – $750This large, dramatic, high-impact banner with your message is the first thing seen by each unique visitor to the site. Exclusive to one advertiser. A 600x500 pixel banner image. Banner will run from date of confirmation through February 2020.

EXCLUSIVE Registration Confirmation Sponsorship – $1,500The perfect placement for your brand is on the registration page that every buyer accesses to register for the show. Place your company banner, on each page of the process as well as the email message that is sent to every buyer with their barcode. As added value, we re-send the confirmation message again the week prior to the Show so that every attendee will have your brand in their hand as they walk up to the Show registration desk to print their badge.

YOURBANNER

HERE

The HAuNTcon website had 35,000+ unique visitors in 2018.

EXCLUSIVE Welcome Email – $3,000Increase brand awareness and distinguish your company from your competitors with the HAuNTcon welcome email. This customizable message is sent to ALL attendees as they check in at registration. This EXCLUSIVE email sponsorship is the perfect way to maximize your exposure and digitally shake your prospects hands as they walk onto the Show floor.

EXCLUSIVE Countdown Clock Sponsorship – $500 The Countdown Clock Sponsorship will help you promote your brand in a unique and impactful way. This dynamic online advertising unit allows your brand to take center stage. This ad unit appears on the homepage of the website and is sold exclusively to one advertiser. If you want to stand out, this is the opportunity for you.

YOUR LOGO HERE

Average open rates are more than 60%!



YOUR LOGO HERE


Pre-Show Sponsored Email – $500Connect with 3,000 buyers and key decision-makers using our pre-qualified HAuNTcon database. Spend less time generating and cleaning lists and more time marketing with relevant and up-to-date business data.

Pre-Show Sponsored Email – $500Connect with 3,000 buyers and key decision-makers using our pre-qualified HAuNTcon database. Spend less time generating and cleaning lists and more time marketing with relevant and up-to-date business data.

Social Media Campaign – $100We’ve created an all-inclusive social media marketing package to help you engage with our audience prior to the show and live at the show to drive traffic to your booth as well as increase sales. Take the stress out of planning and let us help promote your company’s participation in the show through our Social Media Channels. Includes 2 Instagram posts, 2 Facebook posts, and 5 Twitter posts.

Total Followers: More than 50,000

Average Open Rate: 45%

Average Open Rate: 45%

Monthly Newsletter: “The HAUNTER” – $75Include your banner on our monthly content newsletter that is sent to our entire database of buyers and previous attendees. Your banner will be featured alongside show updates, attendee and vendor interviews.

YOUR BANNER AD HERE

YOUR LOGO HERE

Average Click Through Rate: 22%

Average Click Through Rate: 22%




Mobile App Banner & Push Notification – $150Your banner will rotate throughout the mobile app with your messaging and logo. Direct attendees straight to your booth as they walk the show floor. Send a mobile notification to buyers with your show specials, booth events, and new products as they walk the show floor. This notification will pop up on every buyer’s screen and link to your company information.

More than 50% of attendees downloaded the app at the 2019 event!

Online Directory Featured Listing - See Below

BASIC LISTING SILVER LISTING GOLD LISTINGCOST INCLUDED $50 $100Company Name x x x

Company Booth Number x x x

Website URL x x x

Company Logo x x x

Company Description (characters) 250 1000 3000

Product Categories 10 15 20

Website URL x x x

Videos 1 3

Press Releases 1 3 5

New Products 1 4 10

Show Specials 1 4 10

Floorplan ad x

Premium Position/top of list x



PRINT OPPORTUNITIES

Show DirectoryNot only a prime planning and navigation tool during HAuNTcon, but also a vendor reference throughout the year. Being part of our printed show directory gives your brand exposure year-round in print. • Back Cover - $500 • Full Page Ad - $250 • Half Page Ad - $125 • Logo & Highlighted Listing - $75

SPECIFICATIONS:AD SIZE BLEED TRIM LIVEFull Page 5.5625"w x

8.625"h5.3125"w x 8.375"h

4.8125"w x 7.875"h

2 Page Spread

10.875"w x 8.625"h

10.625"w x 8.375"h

10.125"w x 7.875"h

Half Page N/A N/A 4.375"w x 3.75"h

Submit your artwork before November 1st to have your ad featured in both the HAuNTcon and Halloween & Party Expo printed Show Directories.

Logo on Printed Map and Your Are Here Kiosk – $100Sponsorship not only includes your logo with call out on the large “You Are Here” maps throughout the show floor, but also includes a printed map handed to all buyers at registration. You will literally be in the palm of your next buyer! • Inside Panel Ad & Logo Call Out – $500 (Limited to 2 Companies)

Specs: 8.5”w x 4.625”h bleed: .125” • Business Card size ad – $300

Specs for business card size: 3.5”w x 2”h • Logo Call-out – $150

Show Daily Logo Inclusion – $100Each buyer is handed a schedule of the day’s events as they enter the show floor. Your logo and booth number can be displayed on this daily reference guide alongside important show information and updates.

YOUR BANNER AD HERE



AT SHOW BRANDING

EXCLUSIVE Show Bags – $1,000A walking brand message sure to catch buyers’ eyes. This opportunity allows you to showcase your brand message on our official show bags. Production not included.

Show Bag Inserts – $150 (Limited to 5 companies)Include your company message or sample product inside our official Show Bags. Handed out to all buyers, a great way to further showcase your company and specials at show booth promotions.

Photo Booth – Logo on Backdrop - $100Include your logo in every photo booth image taken at the show! Your logo will be on the step and repeat sign that serves as a backdrop for the pictures.

Photo Booth – Prop Sponsor - $200Place your product within the photo booth scene to showcase your new props, masks, lighting or more! In addition, your logo will be included on the backdrop for the photos and included in every image taken at the show.

Live Handout at Registration or Character Appearance – $200Have your own model or live character at registration each day as haunters are checking into the show! This is a great chance to provide a handout or special discount to drive buyers to your booth. Model not provided. 3 hours per day for 3 days.



AT SHOW SIGNAGE

Meter Boards (double sided) – $865Visible through lobbies and on the main show floor aisles, double-sided meter boards provide the perfect opportunity to a quick brand impression for buyers. Exhibitor provides print-ready artwork. Production and labor charges are included.

Pop-up Meter Board – $450*Produced and provided by sponsor.

Hanging Banners – Call for pricingReach buyers at the show by having visibility through hanging banners or column wraps. These opportunities are perfect for brands who want to leave lasting visual impressions for buyers. Production and labor charges are not included.

Aisle Signs – $600 for (1) oneThe aisle signs are highly visible and constantly used as a navigational guide which makes them the perfect opportunity for displaying your company logo and booth number! It is the repeat branding of this option that embeds your company into the minds of all walking the show. The exhibitor provides print-ready artwork. Production and labor charges are not included.

NEW! INCLUDED IN YOUR SPONSORSHIP IS THE SMART PRODUCT READER.Attendees can “tap” their badge on the SMART Product reader on the meter board to receive your contact and customized product information and details after the show is over. The best part? YOU decide what information to share, and at the same time, you get the buyers’ contact details each time they tap a reader at the show.



NEW PRODUCT SHOWCASE

NEW Product ShowcaseThe number one reason attendees come to the show is to find new products! Display your new launches in this featured area on the show floor. Buyers will be voting for the best new product of the show and the winner will be included in post-show media coverage. Includes: Product Showcase Large Showcase – $765 Limited to 20 companies • Large glass enclosed showcase with lighting to display your product approx. 3’x3’

• Company name, logo & booth number on: display sign in showcase, New Product Showcase signs, Show Directory ad promoting area, and New Product Showcase webpage

Product Showcase Display Tower Shelf – $515 • 1 shelf within 20”x20” display case to show your product.

• Company name & booth number on: display sign in showcase, New Product Showcase signs, Show Directory ad promoting area, and New Product Showcase webpage

NEW! INCLUDED IN YOUR SPONSORSHIP IS THE SMART PRODUCT READER.Attendees can “tap” their badge on the SMART Product reader on the meter board to receive your contact and customized product information and details after the show is over. The best part? YOU decide what information to share, and at the same time, you get the buyers’ contact details each time they tap a reader at the show.



The events HAuNTcon is known for will be the talk of the Show again this year! Providing fresh new ideas and hours of networking, sponsorship of the tours provides you additional reach to haunters off the show floor. OVER 300 ATTENDEES ARE EXPECTED TO PARTICIPATE IN 2020.

Tour Sponsor - $500 • Logo on webpage promoting all show tours

• Option to place flier on buses for each tour

• Tour leader will make an announcement thanking all sponsors

• Logo on sign at tour check-in

• Pre-show promotion on social media, emails and press releases

• Logo on sign at any tour networking receptions

• Post show email to tour participants with your logo and company description

TOURS



88% OF ATTENDEES attend the 70 hours of education taking place during HAuNTcon. Display your brand in front of haunters who are looking for new ideas and concepts to better their business for the coming season.

Track Sponsor – $750 – Limited to one per trackIncludes pre-show, at-show and post show branding for your company. You company would sponsor all the sessions within the chosen track during the show.

Includes: • Logo on HAuNTcon.com education page and in conference based emails leading up to the show

• Opportunity to place handouts on every seat during any session within chosen track

• Post show email to all haunters that attended a session within your track with your branding (you create, we send)

• Logo on sign near conference area at the show

Pen Sponsor – $150Opportunity to provide pens for all attendees that will be placed on all conference seats during the show. Your logo will be included on our website and signs in the conference area during the show. Pens not provided.

Notepad Sponsor – $150Opportunity to provide notepads for all attendees that will be placed on all conference seats during the show. Your logo will be included on our website and signs in the conference area during the show. Notepads not provided.

CONFERENCE SPONSORSHIP



BREWING, BOOS AND BOOZECOSTUME BALL

The party of the year is open to all badge holders for both HAuNTcon and Halloween & Party Expo. It provides the opportunity for the industry to celebrate together with music, dancing, drinks and more, hosted at the iconic Generation Hall in New Orleans. OVER 1,300 GUESTS ATTENDED THE 2019 PARTY.

Costume Ball Supporting Sponsor – $500 • Logo/Banner on the Costume Ball webpage on HAuNTcon.com • Inclusion in all marketing collateral promoting the event – pre-show, at show and during the party o PRE-SHOW: Includes emails, social media, press release and inclusion in party ad in the directory o AT-SHOW: Floor decal at your booth, company logo on signs o AT THE PARTY: Company logo on welcome signs and logo in rotation on digital screens throughout the party



Let us take the planning off your plate and help you promote your company to haunters through one of these all-inclusive marketing packages:

Mortimer’s Marketing Madness – $150 • Web banner on HAuNTcon.com to be displayed across entire site

• Social media post to be included on HAuNTcon Facebook, Twitter and Instagram

• Logo and shaded company listing in HAuNTcon show directory

Everything But the Skin and Bones – $300 • Logo on back of official HAuNTcon t-shirt

• Logo and link to your company website on post-show email to all registered haunters

• Logo on photo booth sign (party and show floor)

• Web banner on HAuNTcon.com to be displayed across entire site

• Social media post to be included on HAuNTcon Facebook, Twitter and Instagram

• Logo and shaded company listing in HAuNTcon show directory

ALL INCLUSIVE MARKETING PACKAGES:

INSERTION ORDERDIGITAL SPONSORSHIPS:¨Web Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100 ¨Welcome Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500 ËXCLUSIVE Registration Confirmation Sponsorship . . . . . . . .$1,500 ¨Social Media Campaign. . . . . . . . . . . . . . . . . . . . . . . . . . . $100 ¨Pre-Show Sponsored Email . . . . . . . . . . . . . . . . . . . . . . . . $500 ¨Monthly Newsletter: “The HAUNTER” . . . . . . . . . . . . . . . . . .$75 ¨Mobile App Banner & Push Notification. . . . . . . . . . . . . . $150

PRINT OPPORTUNITIES:¨Show Directory Back Cover - $500 ¨Show Directory Full Page Ad - $250 ¨Show Directory Half Page Ad - $125 ¨Show Directory Logo & Highlighted Listing - $75 ¨Logo on Printed Map and Your Are Here Kiosk . . . . . . . . $100 ¨Show Daily Logo Inclusion. . . . . . . . . . . . . . . . . . . . . . . . . $100

AT SHOW BRANDING:ËXCLUSIVE Lanyards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000 ËXCLUSIVE Show Bags . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000 ¨Show Bag Inserts . . . . . . . . . . . $150 (Limited to 5 companies) ¨Live Handout at Registration or Character Appearance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $200 ¨Photo Booth . . . . . . . . . . . . . . . . . . . . Logo on Backdrop - $100 ¨Photo Booth . . . . . . . . . . . . . . . . . . . . . . . .Prop Sponsor - $200

AT SHOW SIGNAGE:¨Meter Boards (double sided). . . . . . . . . . . . . . . . . . . . . . . $865 ¨Hanging Banners . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing Äisle Signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . $600 for (1) one

NEW PRODUCT SHOWCASE:¨Product Showcase Large Showcase. . . . . . . . . . . . . . . . . . $765 Limited to 20 companies ¨Product Showcase Display Tower Shelf. . . . . . . . . . . . . . . $515

TOURS:¨Tour Sponsor - $500

CONFERENCE SPONSORSHIPS:¨Track Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750 Limited to one per track ¨Pen Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150 ¨Notepad Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150

BREWING, BOOS AND BOOZE COSTUME BALL:¨Costume Ball Supporting Sponsor . . . . . . . . . . . . . . . . . . $500

ALL INCLUSIVE MARKETING PACKAGES:¨Mortimer’s Marketing Madness . . . . . . . . . . . . . . . . . . . . $150 Ëverything But the Skin and Bones . . . . . . . . . . . . . . . . . $300

Yes, I would like to reserve the Advertisement(s) and/or Sponsorship(s) checked above. Please accept this as my insertion order.

Company: _________________________________________________________ Booth #: ____________________________________

Name: ________________________________________________________________ Tel: _____________________________________

Email: ___________________________________________________________________________________________________________

Authorized Signature: __________________________________________________ Date: _____________________________________

Email completed form back to Marni Golden Vinci at [email protected]

*Sponsorship fee only. Costs of production, materials and labor additional. Costs of catering may apply to some items. Terms: Payment is due in accordance with the payment sched-ule on page one of the Application & License Agreement for the Exhibition Participation. When advertising and promotional opportunities are reserved after the 100% due date, payment will be due in full with the initial invoice. With an authorized signature the form serves as your official insertion order. All media opportunities are non-cancelable and non-re-fundable. Management has the right to offer new products or positions throughout the show cycle that may not be listed above. Above prices are valid for current exhibitors.

Total:______________________________________

Questions? Want to build a custom package for your company? Contact: Marni Golden Vinci at (203) 242-8712 or [email protected]

WWW.HAUNTCON.COM

JANUARY 17-19, 2020New Orleans, LA

did we disturb - hauntcon€¦ · on the step and repeat sign that serves as a backdrop for the...

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